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LOJACK CORPORATION

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LoJack Corporation : July 4th Holiday Kicks Off Hottest Season For Vehicle Theft And National Vehicle Theft Protection Month

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06/26/2012 | 12:10pm EST

CANTON, Mass., June 26, 2012 /PRNewswire/ -- According to the FBI, July and August are the "hottest" months for vehicle theft. As the July 4th holiday--which has the one of the highest incidences of vehicle theft of all national holidays*-- approaches, LoJack Corporation (NASDAQ: LOJN) and the International Association of Auto Theft Investigators (IAATI) are embarking on an education effort -- National Vehicle Theft Protection Month -- to help owners protect their cars, motorcycles, construction equipment and commercial vehicles from today's professional thieves.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/56911-lojack-iaati-national-vehicle-theft-protection-month

(Photo: http://photos.prnewswire.com/prnh/20120626/MM29916-INFO )

(Logo: http://photos.prnewswire.com/prnh/20080512/NEM054LOGO )

Now in its sixth year, this year's National Vehicle Theft Protection Month initiative features a new all-encompassing auto theft infographic that highlights the results of a new consumer intercept survey conducted by LoJack, along with the latest vehicle theft facts and stats. Also new this year are man-on-the-street and at-home video interviews -- http://www.youtube.com/playlist?list=PL87321939265A58E7&feature=plcp -- featuring drivers answering a variety of vehicle theft-related questions.

*NICB's 2010 National Crime Information Center (NCIC) Holiday Vehicle Theft Analysis

Survey Shows Consumers Care About Theft, But Leave Vehicles Highly Vulnerable

The new LoJack intercept survey, which was conducted among more than 4,500 consumers in four different U.S. cities in April and May 2012, revealed that the majority of people (79%) think about vehicle theft from occasionally to often; however, 36% don't take any measures to protect their vehicles. Moreover, bad habits such as leaving a running vehicle unattended (45%) or parking a car and leaving it unlocked (23%) make vehicles highly vulnerable to today's clever and opportunistic professional thieves.

There is also a growing link between car theft and identity theft, as thieves can not only drive away with a person's vehicle, but their identity when documents containing personal information such as a vehicle registration or even bills are left in a vehicle. In fact, nearly one-third (32%) of respondents admitted to having left an electronic device or documents with personal information in plain view, leaving them vulnerable to identity theft. A full 64% of consumers acknowledged to having their home address programmed into their GPS systems, enabling thieves the opportunity to drive right to the owner's home, enter through the garage door and potentially burglarize their home.

LoJack Joins Forces with IAATI to Spread the Word About Vehicle Theft Protection

This year, LoJack is conducting National Vehicle Theft Protection Month with the International Association of Auto Theft Investigators (IAATI), a highly respected organization comprised of some of the nation's foremost law enforcement vehicle theft investigators and task force members who work every day to help minimize the costly issue of vehicle theft. Together, the two organizations will help spread the word to the public that vehicle theft is still a very significant problem and present ways in which consumers can keep their vehicles safe.

What Can Consumers Do to Keep Their Vehicles Safe?

Both LoJack and IAATI offer the following recommendations: by combining common sense approaches, theft prevention and immobilization devices and tracking/recovery systems, consumers can protect their vehicles from theft.

    --  The first important step: Use Common Sense Measures.  Never leave keys
        in the vehicle with the engine running.  Don't hide a spare key in the
        vehicle.  Close all windows and lock all doors when leaving your
        vehicle.  Park in a well-lit area and, when at home, keep your vehicle
        in the garage.  Don't leave valuables visible in your car, particularly
        those items that include information on your identity.  Don't program
        your home address in your GPS system under "home" as it could lead
        thieves right to your house, where they could potentially enter it
        through a garage door opener in the car.  Instead, program your home
        address under a general destination.
    --  The second step: Use Theft Prevention Products.  A thief may be less
        inclined to steal your car if it has visible and audible warning devices
        like a wheel lock or alarm system.  Immobilizers--which include smart
        keys, kill switches and fuel cut-off devices--can offer another means of
        protection.  While the professionals can often disable these devices,
        they do offer another means of deterrence.
    --  The third step: Use a Tracking and Recovery System.  Since thieves can
        disarm theft prevention devices and factory installed telematics
        systems, recovery systems provide the peace of mind that you'll get your
        car back - often quickly - in the event it is stolen.  Effective systems
        are directly integrated with and used by law enforcement, use Radio
        Frequency technology, which has proven to be optimal for recovering
        stolen vehicles, and are covert so they cannot be disengaged.

About the Survey

The LoJack intercept survey was conducted in Boston, San Diego, Miami and Las Vegas between April 30 and May 27, 2012. Individuals were asked one of four questions over a four day period in each city.

About LoJack Corporation

For more information on LoJack, visit http://www.lojack.com, www.autotheftblog.com, www.twitter.com/LoJackCorp or www.Facebook.com/LoJackCorp.

About IAATI

For more information on IAATI, visit https://www.iaati.org.

    CONTACT:
    Jeremy Warnick      Joe Brosius     Jeanne Bock
    LoJack Corp.        IAATI           Tier One Partners
    781-302-4251        315-853-1913    781-861-5249
    jwarnick@lojack.com joebr@iaati.org jbock@tieronepr.com

SOURCE LoJack Corporation


© PRNewswire 2012
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