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LUXOTTICA ADR : Revo Joins SUMMIT ON THE SUMMIT: Kilimanjaro as Exclusive Eyewear Provider

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01/07/2010 | 08:05am EDT

FOOTHILL RANCH, Calif., Jan. 7 /PRNewswire/ -- Performance eyewear maker, Revo, today announced it has signed on as supporting partner and exclusive eyewear provider for January's philanthropic expedition, SUMMIT ON THE SUMMIT: Kilimanjaro.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100107/LA33782)

Grammy-nominated musician, Kenna, masterminded SUMMIT ON THE SUMMIT: Kilimanjaro which is an ascent of Tanzania's highest peak to raise awareness of the clean water crisis that affects more than one-billion people worldwide. Kicking off today, January 7th, the expedition will also raise funds for the Children's Safe Drinking Water Program, United Nations High Commissioner for Refugees (UNHCR), and Water For People's PlayPumps Technology.

Kenna's unique approach to driving social and environmental change has inspired many of his influential friends to join the 19,340-foot climb including Jessica Biel, Lupe Fiasco, Emile Hirsch, Isabel Lucas, Santigold, Elizabeth Gore, Kick Kennedy, Michael Muller, Simon Isaacs, Bernise Ang, Melissa Arnot, Dr. Greg Allgood, Jason Walsh, and Revo Ambassadors Alexandra Cousteau and Jimmy Chin.

"Water is one of the most critical issues of our time," says global water advocate Alexandra Cousteau. "Climbing Mount Kilimanjaro will be hard, but solving the water crisis will be even harder. It's exciting for me to be a part of this undertaking which I hope will be a catalyst for change; generating awareness for the issues and inspiring people to be part of the solution."

"I have always believed that a single individual with passion and vision can have a tremendous impact on the world," continues acclaimed mountaineer, photographer and environmental activist Jimmy Chin. "When Kenna explained what he was trying to do, I knew he was going to make something great happen. I am totally honored to join such an amazing team of influencers and educators, and through this climb I hope we can raise awareness for the water issues facing countries in Africa and beyond."

Throughout the seven day, fifty mile ascent of the world's tallest freestanding mountain, the climbers will undoubtedly be pushed to the limit as they face extreme conditions. To ensure their eyes receive maximum protection against dangerous UV rays and snow glare, climbers will be outfitted with Revo sunglasses that feature industry-best polarized lens technology and advanced, lightweight frame materials for all-day comfort and superior performance.

At Revo, sustainable and eco-friendly practices are a major initiative. This commitment to the environment is exemplified through Revo Re-Use(TM) technology which is incorporated into select frames within the Revo Polarcast(TM) collection - including several frames climbers will wear. The result is an assortment of unisex sunglasses precision molded from 100% recycled pre-consumer nylon plastics that are designed to have a big impact on the eyes with little impact on the environment.

In keeping with the spirit of Kenna's philanthropic expedition, beginning January 1st and concluding March 22nd on World Water Day, Sunglass Hut will donate 15% of proceeds from online sales of Revo Abyss and Belay sunglass models to SUMMIT ON THE SUMMIT: Kilimanjaro beneficiaries including the Children's Safe Drinking Water Program, UNHCR, and Water For People's PlayPumps Technology.

For more information, please visit Revo (www.revo.com) along with the highly interactive website for SUMMIT ON THE SUMMIT: Kilimanjaro (www.summitonthesummit.com) where audiences can make donations, join the effort and get regular updates through climber and/or water issue related video and communication. During the climb, audiences will receive daily updates on the progress and experience of the participants.

About SUMMIT ON THE SUMMIT: Kilimanjaro

SUMMIT ON THE SUMMIT: Kilimanjaro is an ascent to raise awareness of the global clean water crisis and will take place January 2010. Grammy-nominated musician, philanthropist, and "actionist" Kenna masterminded the expedition in which many of the world's brightest minds and major global influencers will climb Tanzania's Mount Kilimanjaro. The climb will not only raise awareness of the global clean water crisis, but also raise funds for The Children's Safe Drinking Water Program, United Nations High Commissioner for Refugees (UNHCR), and Water For People's PlayPumps Technology. All funds raised by SUMMIT ON THE SUMMIT: Kilimanjaro will be managed and distributed through the United Nations Foundation, the project's charitable advisors. Corporate partners and sponsors of SUMMIT ON THE SUMMIT: Kilimanjaro include HP, PUR, First Ascent, and Revo. Additional information is available at www.summitonthesummit.com.

About Sunglass Hut International

Sunglass Hut International is the largest sunglass specialty retailer in the world with 1,905 locations in preferred shopping and tourist destinations throughout the United States, Canada, the Caribbean, Europe, Australia, New Zealand, and Singapore. Sunglass Hut International, which includes Watch Station and Watch World stores, is a wholly owned subsidiary of Luxottica Group S.p.A. (NYSE: LUX, MTA: LUX). Luxottica Group, based in Milan, Italy, is the world leader in design, manufacturing, marketing and distribution of prescription frames and sunglasses. Additional information is available at www.sunglasshut.com.

About Revo

In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for telescopes and satellites. The idea proved revolutionary, as Revo created the most advanced polarized sunglasses on Earth. Revo continues its rich tradition of innovation by creating the clearest and most advanced polarized sunglasses made with Revo Polarcast(TM) technology. Revo is also conscious of the world's social and ecological challenges, and strives to act in a responsible and active way. Revo Re-Use(TM) frames are one way of taking responsibility, utilizing materials from 100 percent recycled pre-consumer polymer resins. Targeted toward the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX; MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear. Additional information is available at www.revo.com.


© PRNewswire 2010
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