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LUXOTTICA ADR : Revo Joins The Plastiki Expedition as Exclusive Eyewear Provider

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03/02/2010 | 08:05am EDT

FOOTHILL RANCH, Calif., March 2 /PRNewswire/ -- Performance eyewear maker, Revo, today announced it has signed on as supporting sponsor and exclusive eyewear provider for The Plastiki Expedition, an 11,000 nautical mile journey-with-a-message from San Francisco, California, to Sydney, Australia, setting sail March 2010.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100302/LA62659)

The brainchild of Adventure Ecology founder and noted environmentalist, David de Rothschild, at the heart of the forthcoming transpacific voyage is The Plastiki - a sixty-foot, one-of-a-kind catamaran made from 12,500 reclaimed plastic bottles and fully-recyclable plastic, self-reinforcing PET.

Skippered by Jo Royle with co-skipper David Thompson, the goal of The Plastiki Expedition is to draw attention to the massive amounts of plastic debris in the world's oceans, and to showcase re-thinking waste as a resource by demonstrating real world solutions to this pressing problem.

The legacy of The Plastiki Expedition will be its capacity to shift public thinking and perception from plastics as the enemy to how plastic can become part of the solution. To solve the marine debris and waste issues at large will require a reprogramming of how the global community currently uses, re-uses and ultimately disposes of plastics.

Throughout the estimated three-month long journey, the vessel and its intrepid crew will have to withstand Mother Nature's wildest forces. To ensure their eyes receive maximum protection against dangerous UV rays, including reflected light off the ocean's surface, crew members will be outfitted with Revo sunglasses that feature industry-best polarized lens technology and advanced, lightweight frame materials for all-day comfort and superior performance.

At Revo, sustainable and eco-friendly practices are a major initiative. This commitment to the environment is exemplified through the Revo Eco Collection featuring sunglasses made from Revo Re-Use(TM), a frame material derived from 100% recycled pre-consumer polymer resins, and Revo Eco-Use(TM), a sustainable take on traditional plastic made from the seed of the castor bean plant instead of widely used petroleum-based nylons. The result is an assortment of unisex performance sunglasses that are designed to have a big impact on the eyes, with little impact on the environment.

Follow The Plastiki's progress at www.theplastiki.com, and learn more about Revo at www.revo.com.

About Adventure Ecology / The Plastiki Expedition

Founded in 2005 by David de Rothschild, Adventure Ecology uses the magic and excitement of unique field missions to educate, entertain and raise awareness of environmental and social issues while driving innovative real world solutions. Adventure Ecology's latest undertaking is The Plastiki Expedition, an 11,000 nautical mile voyage from the United States to Australia which aims to showcase smart thinking by using waste as a valuable resource. David de Rothschild along with his crew including skipper, Jo Royle, and co-skipper, David Thomson, will make the epic transpacific journey in Spring 2010 aboard a state-of-the-art, sixty-foot catamaran made from 12,500 reclaimed plastic bottles and other recycled materials. Through this and other eco-conscious initiatives, Adventure Ecology's long-term vision is to create a global, youth-based community of change-makers that learn, share, speak and most importantly act to address our global sustainability issues in order to promote a greater respect, connection and responsibility for our Planet, its environment, species and people. Additional information is available at www.adventureecology.com | www.theplastiki.com.

About Revo

In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for satellites. The idea proved revolutionary, as Revo created the most advanced sunglasses on Earth. Today, Revo continues to build on a rich tradition of innovation by creating the clearest and most advanced polarized sunglasses made with Revo Polarcast(TM) technology. Revo is also conscious of the world's social and ecological challenges, and strives to act in a responsible and active way. The Revo Eco Collection is one way of taking responsibility, featuring sunglasses made from Revo Re-Use(TM), a frame material derived from 100 percent recycled pre-consumer polymer resins, and Revo Eco-Use(TM), a sustainable take on traditional plastic made from the seed of the castor bean plant instead of widely used petroleum-based nylons. Targeted toward the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX; MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear. Additional information is available at www.revo.com.

SOURCE Revo


© PRNewswire 2010
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