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LUXOTTICA ADR : Young Survival Coalition Receives $1 Million From Oakley to Support Young Women With Breast Cancer

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09/28/2010 | 11:40am EDT

NEW YORK, Sept. 28 /PRNewswire-USNewswire/ -- Young Survival Coalition (YSC) is proud to announce that Oakley, Inc.'s support of YSC has exceeded $1 million. YSC is the premier global organization dedicated to providing education, resources and hope to young women who are diagnosed with breast cancer. With every purchase of a product from the YSC breast cancer awareness collection, Oakley is providing $20 of each sale to YSC's mission. The YSC collection is made up of unique design renditions of popular Oakley styles that are highlighted with pink accents and ribbon emblems to increase awareness of the issue that young women can and do get breast cancer.

(Photo: http://photos.prnewswire.com/prnh/20100928/DC72492-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100928/DC72492-a)

(Photo: http://photos.prnewswire.com/prnh/20100928/DC72492-b)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100928/DC72492-b)

Young Survival Coalition was founded in 1998 by three women diagnosed with breast cancer under the age of 35 who were discouraged by the lack of information available to young women diagnosed with the disease. YSC reaches over 200,000 people every year virtually through youngsurvival.org, Facebook, Twitter and in their local communities through nearly 30 affiliate across the U.S.

"Partnering with Oakley not only raises awareness about breast cancer in young women, but also expands YSC's reach to healthy young women worldwide," said Anna Cluxton, President, YSC Board of Directors. "Through the sales of the YSC collection, Oakley continues to be a strong partner, helping us to ensure that no young woman is left to face breast cancer alone. We are truly grateful for Oakley's ongoing support."

Oakley's support of the coalition began in October of 2008 with the launch of special renditions of Oakley Ravishing® and Enduring® sunglasses. Continuing its support in 2009, the company added two additional sunglass styles, Commit® and Dangerous®.

Oakley plans to continue its support of YSC with the launch of three new products in the collection. They will include unique renderings of Oakley Discreet(TM) sunglasses (a universally flattering shape with flirty details), Hearsay(TM) prescription frames (a design that strikes a balance between practicality and fun in ophthalmic-specific eyewear), and the Oakley Stockholm(TM) goggle (a premium performance design, engineered for a comfortably precise fit on the female face). All will carry symbolic pink highlights.

"It is an honor to represent the Oakley women who have helped us to reach this amazing $1 million milestone in support," said Oakley Women's Brand Director, Jenn Bradley. "We are inspired by the courageous young women who are battling breast cancer and believe in what the Young Survival Coalition is doing to help them face this challenge together."

The dedicated YSC page on Oakley's website also includes an Online Memorial and Dedication Wall where visitors can honor and celebrate the lives of their family members and friends affected by cancer.

Visit Oakley.com for more information on the company's sport performance and lifestyle innovations. Visit youngsurvival.org to learn more about the vital work of Young Survival Coalition.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world's leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men's and women's product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at www.oakley.com.

About Young Survival Coalition

Young Survival Coalition (YSC) is the premier global organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer. YSC offers resources and connections so women feel supported, empowered and hopeful. Through action, advocacy and awareness, YSC seeks to educate and influence the medical, research, breast cancer and legislative communities to address breast cancer in young women, and to ensure that no young woman is left to face breast cancer alone. For more information visit youngsurvival. or find YSC on Twitter (twitter.com/YSCBUZZ) and Facebook (facebook.com/youngsurvivalcoalition).

SOURCE Young Survival Coalition

© PRNewswire 2010
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