LVMH Moët Hennessy Vuitton : April 23, 2019 Ridley Scott gives an exceptional master class in Paris following the release of his film “The Seven Worlds” for Hennessy
April 23, 2019 at 11:29 am EDT
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Hennessy President and Chief Executive Officer Bernard Peillon noted that Hennessy strives to 'inspire imaginary worlds and engage with the greatest storytellers and exceptional talents.' The cognac house thus naturally called on Ridley Scott, who returned to advertising following a 15-year hiatus. The director applied his subversive sense of narrative and knack for innovation for the new Hennessy campaign. The result most definitely lives up to expectations, a captivating four-minute short film entitled 'The Seven Worlds', exploring the seven tasting notes in Hennessy X.O, the Maison's signature cognac.
'He does not just make movies, he is not just a director, he creates legends,' said the moderator of the event, Isabelle Giordano, Managing Director of UniFrance, the agency that promotes French cinema around the world.
'It doesn't really matter whether it's a movie, an advertisement, a painting or something else. The first real question to ask is 'Am I really communicating something?' When you have a great product like Hennessy and you get great advertising, it's a fantastic combination,' said Ridley Scott.
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LVMH - Moët Hennessy Louis Vuitton SA published this content on 23 April 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 23 April 2019 15:28:04 UTC
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).
LVMH Moët Hennessy Vuitton : April 23, 2019 Ridley Scott gives an exceptional master class in Paris following the release of his film “The Seven Worlds” for Hennessy