LVMH Moët Hennessy Vuitton : December 12, 2018 Guerlain launches Olfaplay, the first digital radio for perfume lovers
December 12, 2018 at 05:25 am EST
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After introducing a fragrance finder voice assistant with Google, Guerlain continues to fuse luxury and cutting-edge technology with the launch ofOlfaplay, a 100% audio fragrance community. With an app and website, web, Olfaplay lets perfume lovers listen to, share and record audio stories about memories of scents.
'Perfume is the most intense form of memory.' Guerlain has taken this to heart with an exciting new way to express the impalpable emotion of a fragrance in spoken words. With Olfaplay, the Maison invites perfume lovers to be part of a 100% digital community platform.
Everyone has their own equivalent of Proust's madeleine, an enduring scent-inspired memory that transports us across time and space. Olfaplay invites users to recount stories of these memories - up to nine minutes long - by recording their personal podcast. The recordings, which can be signed or anonymous, are posted on the app in just a few clicks and can then be enjoyed by everyone online after approval by a moderator and editing, including audio enhancement.
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LVMH - Moët Hennessy Louis Vuitton SA published this content on 12 December 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 12 December 2018 10:24:05 UTC
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).
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