LVMH Moët Hennessy Vuitton : October 11, 2019 Louis Vuitton launches LV TV, a new entertainment platform on YouTube
October 11, 2019 at 08:51 am EDT
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Louis Vuitton has premiered LV TV, its new entertainment platform on YouTube. The online channel offers exclusive content and a deep dive into the rich world of Louis Vuitton from innovative angles, through the eyes of inspiring personalities and friends of the House.
Louis Vuitton has designed its new LV TV entertainment platform as a destination, an invitation to an exclusive video journey to the heart of the Maison. With a diverse array of content and novel short video formats, LV TV invites viewers backstage at Louis Vuitton. With a light and entertaining tone, the channel presents highlights of life at the Maison.
LV TV features a range of series, including 'Les Voyages', 'Getting Ready With', 'All-Access' and 'Ateliers Visites'. The latter two are produced with fashion journalist and documentary filmmaker Loïc Prigent, who captures the effervescence of runway shows in All-Access episodes, and the meticulous focus in Louis Vuitton workshops in 'Atliers Visites'. Another program, 'A Day in the Life of the Capucines', creates playful parallels between different versions of the iconic Capucines bag and moments in the daily lives of inspiring women.
Among the many Friends of the House willing to share their Louis Vuitton experiences and special moments are Emma Chamberlain, Sophie Turner, Karlie Kloss, Chloe Grace Moretz and Emma Stone. They offer viewers their vision of fashion shows, their favorite pieces and their unique relationship with the storied fashion and leather goods Maison. This latest initiative takes Louis Vuitton into an exciting new realm of communication and content.
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LVMH - Moët Hennessy Louis Vuitton SA published this content on 11 October 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 11 October 2019 12:50:06 UTC
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).
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