LVMH Moët Hennessy Vuitton : September 19, 2019 Hedi Slimane reprises tradition of couturier parfumeur with first haute parfumerie for Celine
September 19, 2019 at 12:22 pm EDT
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Following his arrival as Artistic Director of Celine, Hedi Slimane has unveiled his first perfume collection for the Maison. Faithful to the tradition of couturier parfumeur, Hedi Slimane has crafted 11 very personal fragrances that capture his signature stylistic codes.
The new Celine collection of perfumes embodies the unique savoir-faire of French high perfumery with a distinctive identity. Celine Artistic Director Hedi Slimane reconnects with an intimately personal universe, distilling reminiscences of places, moments and people dear to him. The name and composition of each perfume captures a memory that has remained with the couturier.
The inspirations written down in Hedi Slimane's olfactory journal become 11 trails with names that evoke Parisian sophistication, including Parade, Saint-Germain-des-Prés, Dans Paris and Cologne Française. The essence of French classicism is challenged by the gender fluid style of a collection where feminine and masculine notes respond to one another and harmonize.
The 11 creations are linked by the same singular olfactory imprint, a powdery note prized by the couturier since his debuts as a perfumeur. This signature is nuanced in each fragrance with compositions elevated by complex and sophisticated accords, eschewing the fashion for short compositions.
Hedi Slimane also designed the bottle with a modernist spirit, creating a rectangular flacon in keeping with the grand tradition of French glassmaking.
Nine of the 11 perfumes will be available from the end of October at the first Celine Haute Parfumerie boutique at 390, rue Saint-Honoré in Paris. The entire collection will be available exclusively at Celine boutiques.
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LVMH - Moët Hennessy Louis Vuitton SA published this content on 19 September 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 September 2019 16:21:07 UTC
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).