October 28, 2019 “Givenchy Atelier”: ready-to-wear meets haute couture
October 28, 2019 at 12:31 pm EDT
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Givenchy is celebrating the couture heritage of founder Hubert de Givenchy this fall with 'Givenchy Atelier', a limited-edition capsule collection.
The 'Givenchy Atelier' capsule collection is both an homage to the history of Maison Givenchy and a tribute to the unique savoir-faire of the 'petites mains' in the House's Paris ateliers, several of whom started with Monsieur de Givenchy himself. Haute couture techniques are transposed to ready-to-wear pieces, breathing new life into classic Givenchy codes.
'Givenchy Atelier' pays homage to the Maison's past and present, encompassing Hubert de Givenchy's pioneering approach, as well as the distinctive signature that Artistic Director Clare Waight Keller has established in just three seasons. Building on the volume of couture looks, the structured creations in the collection revisit Givenchy codes with a sophisticated black and white palette.
Timelessness is the common thread for double-breasted jackets, midi or one-shouldered dresses, diaphanous lace blouses and chic t-shirts and hoodies. The discreet elegance of the wardrobe is joined by an element of surprise and impertinence in accessories seen on the couture runway, such as a 'winged bow' backpack in textured nylon or the hand-signature Givenchy label underscored in red, a reference to the way the couturier signed his fashion sketches.
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LVMH - Moët Hennessy Louis Vuitton SA published this content on 28 October 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 October 2019 16:26:07 UTC
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).