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Macy's Sales Take a Positive Turn -- WSJ

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05/17/2018 | 08:48am CEST

By Suzanne Kapner and Allison Prang

This article is being republished as part of our daily reproduction of WSJ.com articles that also appeared in the U.S. print edition of The Wall Street Journal (May 17, 2018).

After closing dozens of stores, Macy's Inc. reported higher sales at locations still open amid signs that the department-store giant is pulling out of a prolonged slump.

The results were buoyed by a strong economy, with low unemployment and recent tax cuts that should give consumers more money to spend. They bode well for other retailers scheduled to report earnings this week, including Walmart Inc., J.C. Penney Co. and Nordstrom Inc.

"The customer is feeling confident, and is out there ready to spend," said Macy's Chief Executive Jeff Gennette.

Macy's said same-store sales rose 3.9% compared with the same quarter the year before, and 4.2%, including licensed departments. A big driver of the sales increase was a promotional event that shifted into this year's first quarter, compared with last year, when it occurred during the second quarter. Stripping out this event, same-store sales on an owned-plus-licensed basis would have risen 1.7%, according to the company.

But Macy's is also taking internal steps that are boosting performance, including a streamlined merchandising structure and a new incentive plan that lets all full- and part-time staff share in the gains, based on local store and corporate performance. "We're moving better and faster than ever before," Mr. Gennette said.

Shares in Macy's shot up nearly 11% Wednesday after the retailer reported same-store sales growth that widely surpassed analysts' estimates and raised its projections for the year.

Macy's said it now expects to earn between $3.75 and $3.95 a share on an adjusted basis, a range 20 cents higher than its prior guidance. The company also raised the prospects of seeing annual sales growth. The department-store chain now expects annual sales to be in a range of down 1% to up 0.5%, compared to its prior forecast of sales falling between 0.5% and 2%.

Macy's revenue rose 3.6% to $5.54 billion.

Profit climbed 78% to $139 million, or 45 cents a share. On an adjusted basis, the company earned 48 cents a share.

Macy's had less excess inventory to clear in the period, and customers also spent more on full-priced goods. That helped the average ticket price rise 5%, according to the company.

The retailer also benefited from a rebound in spending by international tourists after they pulled back in recent years due to the strong dollar.

Mr. Gennette said Macy's was getting traction from revamped shoe and fine jewelry departments as well as a new loyalty program that offers tiered rewards based on spending. It is also adding new categories to its website through its vendor direct program, such as drones and decorative home goods.

Mr. Gennette also pointed to the rollout out of Macy's Backstage, the company's discount concept, as helping to buoy sales. In the first quarter, Macy's opened about 20 of these stores. It plans to open 100 this fiscal year.

The company also said earlier this month it bought a New York City concept store called STORY that changes what it is selling and its design every four to eight weeks. Macy's also said that STORY's CEO and founder, Rachel Shechtman, will become a brand experience officer at Macy's.

Mr. Gennette said another new hire, former eBay Inc. executive Hal Lawton, was helping to give the company more operational discipline and to better marry technology with the store experience. One initiative is the rollout of mobile checkout to all stores this year.

Separately, Macy's said it has ended its joint venture with Fung Retailing Ltd. in China, but would remain on Alibaba's TMall platform.

Macy's is also in line for a new chief financial officer. In early April, the company said CFO Karen Hoguet would retire. She will remain CFO until a new executive is appointed to take over her role, but she will stay as an adviser until February. Macy's has hired a search firm to help look for a new CFO.

Write to Suzanne Kapner at Suzanne.Kapner@wsj.com and Allison Prang at allison.prang@wsj.com

Stocks mentioned in the article
ChangeLast1st jan.
J C PENNEY COMPANY INC 1.70% 1.79 Delayed Quote.-44.30%
MACY'S 0.61% 36.03 Delayed Quote.43.03%
NORDSTROM 13.20% 59.18 Delayed Quote.10.34%
WAL-MART STORES -0.80% 97.85 Delayed Quote.-0.91%
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Financials ($)
Sales 2019 25 072 M
EBIT 2019 1 843 M
Net income 2019 1 199 M
Debt 2019 3 627 M
Yield 2019 4,34%
P/E ratio 2019 9,23
P/E ratio 2020 9,85
EV / Sales 2019 0,58x
EV / Sales 2020 0,56x
Capitalization 11 039 M
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Mean consensus HOLD
Number of Analysts 18
Average target price 36,2 $
Spread / Average Target 0,56%
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Managers
NameTitle
Jeffrey Gennette Chairman & Chief Executive Officer
Harry A. Lawton President
Robert B. Harrison Chief Omni Channel & Operations Officer
Paula A. Price Chief Financial Officer
Naveen Krishna Chief Technology Officer
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