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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Marriott International., Inc.    MAR

MARRIOTT INTERNATIONAL., INC.

(MAR)
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In China, airlines plug 'all you can fly' deals to pierce coronavirus clouds

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07/28/2020 | 01:02am EDT
FILE PHOTO: People watch a plane of China Southern Airlines land at Beijing Capital International in Beijing as the country is hit by an outbreak of the novel coronavirus

China Southern Airlines on Tuesday rolled out an 'all you can fly' pass, becoming the latest in a fleet of cash-strapped carriers to join a promotional craze that analysts say has helped revive a coronavirus-ravaged air travel market.

At least eight of China's dozens of airlines have introduced similar deals since June, often priced around $500 for in some cases unlimited flights. Industry watchers say the packages have been a shot in the arm, with costs offset by otherwise empty seats being filled in a country where daily flights last month recovered to 80% of pre-coronavirus levels.

The global aviation industry is keenly eyeing China as a pilot for air travel recovery trends, as the country reopened its economy months earlier than other places after managing to bring the pandemic mostly under control - at least for now.

But Luya You, transportation analyst at BOCOM International, said these promotional packages - ranging from unrestricted flights to an array of terms and conditions - can only stimulate demand when coronavirus risks are already sufficiently reduced.

"While these packages may work in domestic markets, we do not expect similar rollouts for outbound routes anytime soon," she said.

The "Fly Happily" deal launched by China Southern, the country's biggest carrier by passengers, allows buyers to use passes for as many flights as they wish for destinations across the country from Aug. 26 to Jan. 6 for 3,699 yuan ($529.03).

As with other deals, passholders also pay a small tax to the airline - about 50 yuan - per flight.

Meanwhile China Eastern Airlines' 3,322 yuan "Fly as you wish" deal, launched in June, only applies to weekend travel. Hainan Airlines' 2,699 yuan package is only valid on flights to or from Hainan province.

China Eastern has sold over 100,000 passes, state media reported. That helped boost passenger loads on its domestic routes to over 75% on recent weekends, according to aviation data provider Variflight.

"I'm going to Changsha this weekend and Guangzhou the next weekend," said Elaine Shen, a Shanghai-based insurance professional just back from an eight-day trip in the country's northwest using the China Eastern pass.

"The experiences are great," Shen said. "I would not be flying this much if it weren't for this pass."

It's not just Chinese airlines that have jumped on the deals bandwagon to revive the travel industry.

The Marriott Group said it was aiming for a fresh promotional campaign in August 2020 in the wake of a successful April deal giving buyers the chance to eat a month's worth of buffet breakfasts in any of its 146 China hotels for 588 yuan.

(Reporting by Stella Qiu, Sophie Yu and Brenda Goh; Editing by Kenneth Maxwell)

Stocks mentioned in the article
ChangeLast1st jan.
AIR ASIA COMPANY LIMITED -0.89% 16.65 End-of-day quote.-10.48%
CHINA AIRLINES, LTD. -2.25% 7.81 End-of-day quote.-13.80%
CHINA EASTERN AIRLINES CORPORATION LIMITED 2.72% 4.53 End-of-day quote.-22.03%
CHINA SOUTHERN AIRLINES COMPANY LIMITED 0.00% 3.59 End-of-day quote.-31.49%
HAINAN AIRLINES HOLDING CO.,LTD. 0.63% 1.59 End-of-day quote.-8.09%
MARRIOTT INTERNATIONAL., INC. -0.36% 83.52 Delayed Quote.-44.85%
UNITED STATES DOLLAR (B) / CHINESE YUAN IN HONG KONG (USD/CNH) 0.09% 6.98791 Delayed Quote.0.31%
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Financials (USD)
Sales 2020 12 798 M - -
Net income 2020 36,1 M - -
Net Debt 2020 9 982 M - -
P/E ratio 2020 407x
Yield 2020 0,58%
Capitalization 27 181 M 27 181 M -
EV / Sales 2020 2,90x
EV / Sales 2021 2,00x
Nbr of Employees 174 000
Free-Float 83,4%
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Marriott International., Inc. Technical Analysis Chart | MarketScreener
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Technical analysis trends MARRIOTT INTERNATIONAL., I
Short TermMid-TermLong Term
TrendsNeutralNeutralNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 29
Average target price 95,98 $
Last Close Price 83,52 $
Spread / Highest target 43,7%
Spread / Average Target 14,9%
Spread / Lowest Target -11,4%
EPS Revisions
Managers
NameTitle
Arne M. Sorenson President, Chief Executive Officer & Director
John Willard Marriott Executive Chairman
Raymond Bennett Chief Global Officer-Global Operations
Kathleen Kelly Oberg Chief Financial Officer & Executive Vice President
Stephanie C. Linnartz Group President-Consumer Operations & Technology
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