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MarketScreener Homepage  >  Equities  >  Nyse  >  McDonald's Corporation    MCD

MCDONALD'S CORPORATION

(MCD)
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McDonald : Unveils New Global Growth Plan

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03/01/2017 | 01:07pm EDT
By Austen Hufford 

"Can I take your order?" may be a line of the past if McDonald's Corp. has its way.

The fast-food giant said Wednesday that it will expand its delivery and mobile-ordering options as it looks to cut costs and expand access.

The company unveiled a strategy that would use technology to keep existing customers, convert casual customers into frequent eaters and regain customers lost to competitors.

Even as customers raised their expectations and turned toward restaurants viewed as higher-quality and healthier, such as Panera Bread Co.'s stores, "McDonald's simply didn't keep pace with them," the company said in a release.

More restaurants are expected to feature automated, ATM-like kiosks where customers can place orders and skip the front counter entirely. Customers will also be able to order and pay for meals directly from their phones.

In the U.S., France, the U.K., Germany and Canada, nearly 75% of the population lives within 3 miles of a McDonald's location and the company plans to use its massive footprint of restaurants to deliver directly to them.

McDonald's said it would spend about $1.1 billion to renovate existing locations, including about 650 in the U.S. For the year, the company expects selling, general and administrative expenses to decrease about 7% to 8%.

Write to Austen Hufford at austen.hufford@wsj.com

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Financials ($)
Sales 2019 21 012 M
EBIT 2019 9 224 M
Net income 2019 6 108 M
Debt 2019 32 369 M
Yield 2019 2,33%
P/E ratio 2019 24,98
P/E ratio 2020 23,07
EV / Sales 2019 8,84x
EV / Sales 2020 8,77x
Capitalization 153 B
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Technical analysis trends MCDONALD'S CORPORATION
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Mean consensus OUTPERFORM
Number of Analysts 30
Average target price 215 $
Spread / Average Target 7,5%
EPS Revisions
Managers
NameTitle
Stephen J. Easterbrook President, Chief Executive Officer & Director
Enrique Hernandez Non-Executive Chairman
James R. Sappington Executive VP-Operations & Technology Systems
Kevin M. Ozan Chief Financial Officer & Executive Vice President
Robert A. Eckert Independent Director
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