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MarketScreener Homepage  >  Equities  >  Nyse  >  McDonald's Corporation    MCD

MCDONALD'S CORPORATION (MCD)
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McDonald : flips golden arches in honor of International Women's Day

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03/08/2018 | 05:08pm CEST
McDonald's iconic 'M' logo is turned upside down in honour of International Women's Day in Lynwood

(Reuters) - Diners at McDonald's should not be alarmed if they see the restaurant chain's iconic 'M' logo turned upside down on Thursday at different locations across the country.

(Reuters) - Diners at McDonald's should not be alarmed if they see the restaurant chain's iconic 'M' logo turned upside down on Thursday at different locations across the country.

For the first time in its history, the company has flipped its 'golden arches' logo to show a 'W' in honor of International Women's Day on Thursday, according to restaurant officials.

A McDonald's in Lynwood, California, which is owned and operated by a woman, first flipped its 'M' at the sign in front of the restaurant to celebrate women everywhere, the company said in a statement. By Thursday, all of McDonald's social media profiles, including Instagram, Twitter and Facebook, were displaying an upside-down logo.

The move was intended to honor "the extraordinary accomplishments of women everywhere and especially in our restaurants," Wendy Lewis, the company's global chief diversity officer, said in a statement on Tuesday.

More than 62 percent of McDonald's employees are women, including six out of 10 restaurant managers, Lewis said.

About 100 restaurants across the country plan to participate in the gesture, and customers will also see the flipped logo on packaging and crew member's hats and shirts, the company said in a statement.

(Reporting by Gina Cherelus in New York; Editing by Bernadette Baum)

By Gina Cherelus

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Financials ($)
Sales 2018 21 045 M
EBIT 2018 9 072 M
Net income 2018 5 937 M
Debt 2018 28 460 M
Yield 2018 2,60%
P/E ratio 2018 20,96
P/E ratio 2019 19,29
EV / Sales 2018 7,18x
EV / Sales 2019 7,35x
Capitalization 123 B
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Technical analysis trends MCDONALD'S CORPORATION
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Mean consensus OUTPERFORM
Number of Analysts 30
Average target price 183 $
Spread / Average Target 16%
EPS Revisions
Managers
NameTitle
Stephen J. Easterbrook President, Chief Executive Officer & Director
Enrique Hernandez Non-Executive Chairman
James R. Sappington Executive VP-Operations & Technology Systems
Kevin M. Ozan Chief Financial Officer & Executive Vice President
Robert A. Eckert Independent Director
Sector and Competitors
1st jan.Capitalization (M$)
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WENDYS CO6.03%4 126