Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

MarketScreener Homepage  >  Equities  >  Bolsa de Madrid  >  Melia Hotels International    MEL   ES0176252718

MELIA HOTELS INTERNATIONAL

(MEL)
  Report  
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsOfficial PublicationsSector newsAnalyst Recommendations

Melia Hotels International : Increases Its Social Media Leadership With Over 7 Million Followers; The company is one of the 10 most influential Ibex-35 companies on social media, with more than 500 accounts in 167 countries

share with twitter share with LinkedIn share with facebook
share via e-mail
0
07/19/2019 | 09:11am EDT

Melia Hotels International, the Spanish hotel company with the most significant presence on social media, has broken another record in achieving over 7 million followers worldwide, the result of strategic social media management that involves marketing, innovation, technology and digital talent across the entire organisation. The company sees its transformation in social media as a new paradigm in its relationships with stakeholders, serving as a springboard for improvements in brand recognition, corporate reputation and business performance.

The company has been named one of the 10 most influential Ibex-35 companies in social media in the Icarus Analytics Panel conducted by Epsilon Technologies in 2018, and has built a solid online community around its 545 brand and hotel accounts on different social media platforms in 167 countries.

Over the first six months of the year, this has allowed the company to achieve 7 million interactions with followers, almost double the number for the same period in the previous year, and generate 24% of the traffic to melia.com and attributed sales of more than 42 million euros.

These results are due to the reinforcement of global social media strategy as part of the company's digital transformation. A recent case study carried out by Hootsuite highlights the company's know-how in improving customer relationships, humanising and enhancing brand recognition, increasing traffic to its website and attracting talent.

To further improve results, Melia Hotels International has worked with important partners in social media such as Hootsuite for account management, Flowics for the management of user-generated content and Traackr for Influencer Marketing, one of the main drivers behind an increase of 167% in brand references by influencers.

As Santiago Garcia Solimei, Director of Global Social Media at Melia Hotels International, explains 'More and more customers are using social media to discover our products, and they play a fundamental role in every stage of the customer journey, from discovery, inspiration and a hotel experience shared in real time, to one of the most important parts of the journey: their recommendation when their stay comes to an end.'

The new 'social culture' implemented by the company has also been fundamental to its success. Thanks to the creation of a team of internal ambassadors, Melia has managed to amplify its content and generate 143 million additional views in 2018. The Melia CEO, Gabriel Escarrer, opened accounts on Linkedin and Twitter last year, and is one of only a few Spanish CEOs at Ibex-35 companies to have an active presence on social media. This activity has helped bolster his position as an opinion leader in the travel industry while also creating greater awareness of the company's intangible values and public commitments, such as its social and environmental positioning.

About Melia Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Melia Hotels International is one of the largest hotel companies worldwide as well as the absolute leader within the Spanish market, with more than 370 hotels (current portfolio and pipeline) throughout more than 40 countries and 4 continents under the brands: Gran Melia, Melia Hotels & Resorts, Paradisus Resorts, ME by Melia, INNSIDE by Melia, Tryp by Wyndham and Sol Hoteles. The strategic focus on international growth has allowed Melia Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Melia Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide.

(C) 2019 Electronic News Publishing, source ENP Newswire

share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on MELIA HOTELS INTERNATIONAL
07/26MELIA HOTELS INTERNATIONAL : And The Palma Aquarium Foundation Sign An Agreement..
AQ
07/25MELIA HOTELS INTERNATIONAL : Receives AENOR Certification For Its Criminal Compl..
AQ
07/22MELIA HOTELS INTERNATIONAL : Announces Its Second Equality Plan
AQ
07/19MELIA HOTELS INTERNATIONAL : Increases Its Social Media Leadership With Over 7 M..
AQ
07/05MELIA HOTELS INTERNATIONAL : Named One Of The Most Important Companies In Mexico
AQ
07/05MELIA HOTELS INTERNATIONAL : Ex-dividend day for final dividend
FA
05/29MELIA HOTELS INTERNATIONAL : Ratifies Its Leadership As The Hotel Company With T..
AQ
05/23MELIA HOTELS INTERNATIONAL : Announces Flagship Store Agreement with Ctrip; toge..
AQ
05/21MELIA HOTELS INTERNATIONAL : Spain's Melia may be sued in US for using hotel con..
AQ
04/18MELIA HOTELS INTERNATIONAL : & Resorts Names Rituals As In-room Amenity Supplier..
AQ
More news
Financials (EUR)
Sales 2019 1 845 M
EBIT 2019 205 M
Net income 2019 124 M
Debt 2019 1 813 M
Yield 2019 2,36%
P/E ratio 2019 13,6x
P/E ratio 2020 12,5x
EV / Sales2019 1,88x
EV / Sales2020 1,54x
Capitalization 1 651 M
Chart MELIA HOTELS INTERNATIONAL
Duration : Period :
Melia Hotels International Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends MELIA HOTELS INTERNATIONAL
Short TermMid-TermLong Term
TrendsBearishBearishBearish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 17
Average target price 10,64  €
Last Close Price 7,25  €
Spread / Highest target 91,9%
Spread / Average Target 46,9%
Spread / Lowest Target 4,90%
EPS Revisions
Managers
NameTitle
Gabriel Juan Escarrer Jaume Vice Chairman & Chief Executive Officer
Gabriel Escarrer Julié Non-Executive Chairman
André Philippe Gerondeau Chief Operating Officer
Maria Del Pilar Dols Company Chief Financial Officer
Sebastián Escarrer Jaume Director
Sector and Competitors
1st jan.Capitalization (M$)
MELIA HOTELS INTERNATIONAL-11.69%1 833
MARRIOTT INTERNATIONAL18.23%42 273
HILTON WORLDWIDE HOLDINGS INC27.60%26 282
ACCOR5.23%11 512
INTERCONTINENTAL HOTELS GROUP PLC23.06%11 438
HUAZHU GROUP LTD (ADR)10.65%8 994