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MarketScreener Homepage  >  Equities  >  London Stock Exchange  >  Mercia Technologies PLC    MERC   GB00BSL71W47

MERCIA TECHNOLOGIES PLC

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Mercia Technologies : Pricing management company raises £500k to help online retailers stay ahead of the curve

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02/20/2018 | 07:11am EDT

A company that provides online retailers with advanced pricing tools to improve their revenue growth and profitability, has secured a seed investment of £500,000 from Mercia Fund Managers and software entrepreneur and investor, Nick Kingsbury.

Founded in 2016 by Charles and Philip Huthwaite, BlackCurve helps its clients find the optimal price for their goods and services through sophisticated pricing algorithms and machine learning.

This investment will be used to expand the company's core team across sales, software development and data science. Alongside this, BlackCurve will continue to develop its underlying software to deliver even faster accessibility, improved analytics and further scale its client-base through strategic platform integrations.

BlackCurve's technology powers over 250,000 pricing suggestions per day and is actively managing over six million products on behalf of its clients, including Ribble Cycles, Cleverboxes and Appliance House.

Philip Huthwaite, CEO and founder of BlackCurve, said: 'We're bringing affordable and sophisticated price optimisation technology to businesses that form the bedrock of our economy. Our software delivers real tangible benefits for customers. I'm proud to be able to do this with the support of my father and CTO, Charles Huthwaite. The last two years have shown what can be achieved through bootstrapping if you are surrounded by a fantastic team. We look forward to welcoming the new recruits over the coming months, as well as delivering for our customers.'

Chris Kilroy, Investment Associate at Mercia, said: 'Managing and optimising pricing is fundamentally important for organisations across a range of industries, from retail and distribution through to gaming and media.

'We're delighted to announce our seed investment into BlackCurve and we feel confident that both Philip and Charles have the skills and expertise to drive the company forward. We believe that BlackCurve has strong growth potential across a number of markets and we're looking forward to supporting the team as they continue to capitalise on the opportunities available to them moving forward.'

Mercia Technologies plc published this content on 20 February 2018 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 20 February 2018 11:10:06 UTC.

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Financials (GBP)
Sales 2019 11,1 M
EBIT 2019 0,40 M
Net income 2019 1,00 M
Finance 2019 31,0 M
Yield 2019 -
P/E ratio 2019 114,85
P/E ratio 2020
EV / Sales 2019 7,56x
EV / Sales 2020 9,05x
Capitalization 115 M
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Number of Analysts 2
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Spread / Average Target -100%
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NameTitle
Mark Andrew Payton Chief Executive Officer & Executive Director
Susan Jane Searle Non-Executive Chairman
Peter Michael Dines COO, Head- Life Sciences & Biosciences
Martin James Glanfield CFO, Secretary & Executive Director
Mark Volanthen Head-Electronics & Engineering
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