MCLEAN, Va., Nov. 6 /PRNewswire-FirstCall/ -- MicroStrategy(R)
Incorporated (Nasdaq: MSTR), a leading worldwide provider of business
intelligence (BI) software, today announced that 24 Hour Fitness has selected
the MicroStrategy Business Intelligence Platform(TM) for enterprise-wide
reporting and analysis. 24 Hour Fitness is the largest fitness club chain in
the US.
24 Hour Fitness selected MicroStrategy for reporting on and analyzing a
wide range of key performance indicators for its 425 clubs across the US.
Club managers, field management, and corporate management will use
MicroStrategy to gain greater insights into club traffic, member preferences,
and sales and financial data to help them make more informed decisions.
MicroStrategy was selected for its data and user scalability, broad range of
reporting features and functionality, and excellent query performance.
"We evaluated several business intelligence products and we were impressed
with MicroStrategy's scalability for large amounts of data, ease-of-use, and
robust reporting capabilities," said Bill Donohue, SVP and Chief Information
Officer for 24 Hour Fitness. "With MicroStrategy, our employees will have
greater insights into critical business performance data that was previously
unavailable. They will also rely on automated e-mail delivery of reports for
timely decision making."
"24 Hour Fitness is a valued new customer and we are delighted that it
selected MicroStrategy to support its growing business intelligence
applications," said MicroStrategy's COO Sanju Bansal. "MicroStrategy's
technology is well-suited for companies with large amounts of data to help
them gain a comprehensive view of their business, enhance customer service,
and improve operational efficiencies."
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness Worldwide, an
innovative leader in the health and fitness industry, serves more than 3
million members in over 425 clubs worldwide. Founded in 1983 as a one-club
operation, 24 Hour Fitness pioneered the concept of making fitness accessible,
affordable and a way of life for everyone. 24 Hour Fitness has partnered with
superstar athletes and celebrities like Magic Johnson, Andre Agassi, Lance
Armstrong, Shaquille O'Neal, Jackie Chan, Yao Ming and Derek Jeter to open
co-branded clubs around the world. The company demonstrates its leadership
through sponsorships like that of the U.S. Olympic Team and a commitment to
the community through various charitable and in-kind donations. In addition,
24 Hour Fitness enjoys strategic partnerships with major consumer brands like
Coca-Cola and Nike, and for five seasons has partnered with NBC's popular
reality TV show, The Biggest Loser. Please call 1-800-224-0240 or visit
www.24HourFitness.com for more information and to find the location nearest
you.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence
(BI) technology. MicroStrategy provides integrated reporting, analysis, and
monitoring software that helps leading organizations worldwide make better
business decisions every day. Companies choose MicroStrategy for its advanced
technical capabilities, sophisticated analytics, and superior data and user
scalability. More information about MicroStrategy (Nasdaq: MSTR) is available
at www.microstrategy.com.
MicroStrategy and MicroStrategy Business Intelligence Platform are either
trademarks or registered trademarks of MicroStrategy Incorporated in the
United States and certain other countries. Other product and company names
mentioned herein may be the trademarks of their respective owners.
Contact:
Wende Cover
MicroStrategy Incorporated
703-770-1646
wcover@microstrategy.com
SOURCE MicroStrategy Incorporated