Mitsubishi Corporation (MC) and Komeda Holdings Co., Ltd. (Komeda) have reached an agreement to establish a comprehensive business alliance.

Komeda operates one of Japan's largest full-service coffee shop franchisers (KOMEDA'S Coffee), the philosophy of which is to provide customers with the 'ultimate places to relax and unwind.' Ever since establishing its first coffee shop in 1968, Komeda has made firm commitments to customer relaxation, its own manufacturing methods, and the self-sourcing of quality raw materials from carefully selected regions. The company's proprietary franchising system has carved out a unique position for its coffee shops in the food-service industry.

Komeda launched its sustainability initiatives in 2018, its 50th anniversary. To commemorate the occasion, it announced a new mission to supplement its 'places-to-relax' philosophy entitled ' Relax Your Mind Better' Part of this mission has been sustainable coffee sourcing from Olam International Limited, an agri-business company that has been one of MC's strategic partners since 2015.

In addition to strengthening our existing ties, this new alliance between MC and Komeda will enable the partners to make even better use of both MC's far-reaching networks in the consumer industries and the MC Group's data-marketing capabilities. It should also promote the joint development of sustainable products and services and encourage Komeda to take advantage of the MC Group's overseas network to develop its own operations internationally. The partners have also planned to have MC personnel dispatched to Komeda to help ensure that the new alliance progresses smoothly.

As part its overarching mission to simultaneously generate economic, societal and environmental value, MC has also committed to enhancing this alliance by acquiring a 0.95% interest in Komeda through a third-party share subscription valued at approximately 890 million yen.

1.Joint development for sustainable initiatives and sustainable business and product development at Komeda

2.Support for Komeda's overseas business developments

3.New value creation at Komeda, leveraging the MC Group's data-marketing functions

4.Other business collaborations as agreed upon by both parties

Komeda Holdings Co., Ltd

Headquarters : 12-23-3, Aoi, Higashiku, Nagoya, Aichi prefecture.
Date of Establishment : 2014 (first KOMEDA'S Coffee shop opened in 1968)
Main business : Japanese holding company and operator of one of Japan's largest coffee shop franchisers (KOMEDA'S Coffee)
CEO : Mr. Okitane Usui

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Mitsubishi Corporation published this content on 12 June 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 12 June 2019 07:03:01 UTC