TOKYO - MITSUBISHI MOTORS CORPORATION (MMC) today announced that the eK X (pronounced eK cross) and eK Wagon Kei cars have been selected as the Car of the Year Japan 2019-2020 in the Small Mobility category. This is the first time that MMC won in this category.
This is the first time in six years for MMC to win an award of the Car of the Year Japan following the plug-in hybrid EV, Outlander PHEV, which received the Innovation Award, Car of the Year Japan for 2013-2014.
About the Car of the Year (COTY) Japan 2019-2020
The awards of the 40th Car of the Year Japan were given to models launched in the Japan market during the period from November 1, 2018 to October 31, 2019. The Ten Best cars were selected on November 7, and after the Ten Best Test Drive on November 26, COTY members voted for each award, which was announced on December 6. In addition to the Car of the Year, Import Car of the Year, Innovation Award (car with innovative technologies such as eco-friendliness and safety), Emotional Award (car with features such as excellent design and drive feel) and Small Mobility Award (Kei car including ultra-compact mobility in the future) were selected.
About MITSUBISHI MOTORS
MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles.
Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its 'Drive your Ambition' tagline - a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
About Mitsubishi Motors North America, Inc.
Through a network of approximately 350 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA), is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2018 marked the brand's sixth consecutive year of sales growth.
Located in Cypress, California - and soon to be relocating to Franklin, Tennessee - MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.
For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
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For more information, please contact:
Public Relations Department
Mitsubishi Motors Corporation
Email: media.contact@mitsubishi-motors.com
MMNA Contacts
Jeremy Barnes
Senior Director, Communications and Events
jeremy.barnes@na.mitsubishi-motors.com
Mobile: 714-296-1402
Jennifer Steinaway
Manager, Communications & Events
jennifer.steinaway@na.mitsubishi-motors.com
Mobile: 615-906-9934
MITSUBISHI MOTORS CORPORATION 
