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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Monster Beverage Corp    MNST

MONSTER BEVERAGE CORP

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Coke to Launch Its Own Energy Drinks. Monster Cries Foul

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11/08/2018 | 03:01pm EDT

By Jennifer Maloney

Coca-Cola Co. plans to launch Coke-branded energy drinks, returning to a growing category that would put the beverage giant in competition with partner Monster Beverage Co.

Coke's plans became public on Wednesday when Monster executives disclosed that Coke had filed an arbitration claim to resolve a dispute over whether a proposed product called Coca-Cola Energy would violate a deal the companies struck in 2015.

As part of that deal, Coke bought a 16.7% stake in Monster and agreed to distribute the company's products in the U.S. and Canada, later expanding the agreement to include distribution in other markets overseas. Coke also transferred ownership of its energy drinks business, including NOS and Full Throttle, to Monster.

The deal bars the soda giant from distributing competitive energy drinks but includes an exception for products marketed under the Coca-Cola brand.

"Coca-Cola has developed two energy products it believes it may market under an exception relating to the Coca-Cola brand. We believe that the exception does not apply," Monster Chief Executive Rodney Sacks said on a conference call with analysts Wednesday after market close. Mr. Sacks said Coke had committed not to launch the new energy drink before April.

"We've agreed to go to arbitration civilly and determine what course of action is appropriate," Monster Chief Financial Officer Hilton Schlosberg said on the same call.

Coca-Cola Energy and a diet version called Coca-Cola Energy No Sugar would contain caffeine from naturally derived sources and guarana extract. They were developed as an option for people who want natural ingredients in an energy drink, a Coke spokeswoman said.

Coca-Cola CEO James Quincey has been pushing to broaden the company's beverage portfolio as consumers turn away from sugary soda toward drinks with less sugar and more natural ingredients. Energy drinks are expected to generate $15.3 billion in sales in the U.S. this year, though the annual growth of the category has slowed to 1.5%, according to independent research firm Euromonitor International.

"We value our relationship with Monster," the Coke spokeswoman said. "As in any commercial relationship, we will abide by our contractual obligations."

Write to Jennifer Maloney at jennifer.maloney@wsj.com

Stocks mentioned in the article
ChangeLast1st jan.
COCA-COLA COMPANY (THE) -0.48% 47.98 Delayed Quote.1.82%
LONDON SUGAR 0.89% 340.9 End-of-day quote.2.07%
MONSTER BEVERAGE CORP 1.05% 56.82 Delayed Quote.15.44%
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Financials ($)
Sales 2019 4 162 M
EBIT 2019 1 444 M
Net income 2019 1 106 M
Finance 2019 1 069 M
Yield 2019 -
P/E ratio 2019 27,90
P/E ratio 2020 24,61
EV / Sales 2019 7,09x
EV / Sales 2020 6,41x
Capitalization 30 565 M
Chart MONSTER BEVERAGE CORP
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Technical analysis trends MONSTER BEVERAGE CORP
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TrendsNeutralNeutralNeutral
Income Statement Evolution
Consensus
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Mean consensus OUTPERFORM
Number of Analysts 19
Average target price 64,3 $
Spread / Average Target 14%
EPS Revisions
Managers
NameTitle
Rodney Cyril Sacks Chairman & Chief Executive Officer
Hilton Hiller Schlosberg Vice Chairman, President, COO, CFO & Secretary
Mark J. Hall Director
Norman C. Epstein Independent Director
Gary P. Fayard Independent Director
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