MONTO MINERALS LTD Level 1
ASX: MOO33 Ord Street Tel: + 61 8 9200 2259
West Perth 6005 WA Fax: + 61 8 9481 9399
10 November 2015
Monto Minerals Ltd (ASX: MOO or Monto) is pleased to announce that user-generated content (UGC) marketing platform company ShareRoot Inc, of which Monto intends to acquire 100%, has released its second integration with Facebook.
This functionality will enable ShareRoot clients to display images in creative and custom galleries on their Facebook pages, as well as allowing users to upload content to a brand's page, without having to leave the Facebook platform. This second integration with Facebook strengthens the bond between ShareRoot and the 1.55 billion monthly active users of Facebook who spend on average more than 20 minutes on the site per day1. The addition of the ShareRoot gallery to a brand's Facebook page as well as the ability for users to upload images greatly increases engagement between brand and consumer.
Commenting on the evolving functionality of ShareRoot's platform, CEO Noah Abelson said: 'What has made ShareRoot successful is that we always strive to build a platform based on our clients' requirements. We decided adding additional ways to utilize Facebook was something that we must provide and the feedback we have received has been extremely positive.'
1according to Comscore
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| PO Box 637 West Perth WA 6872 | www.montominerals.com|
ASX Announcement
'Part of connecting and engaging with a brand's consumers is to be active where the conversation is taking place. ShareRoot's new Facebook tab allows for our clients to do that on a whole new level.'
'We are excited to see how our clients implement this highly unique and innovative tool in their marketing strategies and will be working hand-in-hand with them to achieve maximum success.'
Monto and ShareRoot have executed the Agreement and Plan of Merger which contractually formalizes the transaction between the two parties.
Monto has also released a Notice of Annual General Meeting for its shareholders to consider the acquisition of ShareRoot, approval for a capital raising and appointment of Directors which is all part of the change in Monto's activities from a mineral exploration company to a UGC marketing company.
ShareRoot's innovative Software as a Service (SaaS) platform allows businesses to easily source high quality social media-derived UGC to be used in marketing initiatives and to increase brand awareness.
ShareRoot is an early mover in this expanding industry, with more than 82 existing clients.
For and on behalf of the Board
Contact Information:
James Allchurch - +61 8 9200 2259 www.montominerals.com
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| PO Box 637 West Perth WA 6872 | www.montominerals.com|
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