The following discussion and analysis of the results of operations and financial
condition of Muscle Maker, Inc.("Muscle Maker"), together with its subsidiaries
(collectively, the "Company") as of December 31, 2019 and 2018 and for the years
ended December 31, 2019 and 2018 should be read in conjunction with our
financial statements and the notes to those financial statements that are
included elsewhere in this Annual Report on Form 10-K following Item 16.
References in this Management's Discussion and Analysis of Financial Condition
and Results of Operations to "us," "we," "our," and similar terms refer to
Muscle Maker. "Muscle Maker Grill" refers to the name under which our corporate
and franchised restaurants do business. This Annual Report contains
forward-looking statements as that term is defined in the federal securities
laws. The events described in forward-looking statements contained in this
Annual Report may not occur. Generally, these statements relate to business
plans or strategies, projected or anticipated benefits or other consequences of
our plans or strategies, projected or anticipated benefits from acquisitions to
be made by us, or projections involving anticipated revenues, earnings or other
aspects of our operating results. The words "may," "will," "expect," "believe,"
"anticipate," "project," "plan," "forecast," "model," "proposal," "should,"
"may," "intend," "estimate," and "continue," and their opposites and similar
expressions, are intended to identify forward-looking statements. We caution you
that these statements are not guarantees of future performance or events and are
subject to a number of uncertainties, risks and other influences, many of which
are beyond our control, which may influence the accuracy of the statements and
the projections upon which the statements are based. Reference is made to
"Factors That May Affect Future Results and Financial Condition" in this Item 7
for a discussion of some of the uncertainties, risks and assumptions associated
with these statements.
OVERVIEW
We operate under the name Muscle Maker Grill as a franchisor and owner-operator
of Muscle Maker Grill and Healthy Joe's restaurants. As of December 31, 2019,
our restaurant system included ten company-owned restaurants and twenty-eight
franchised restaurants.
Muscle Maker Grill is a fast-casual restaurant concept that specializes in
preparing healthy-inspired, high-quality, fresh, made-to-order lean,
protein-based meals featuring chicken, seafood, pasta, hamburgers, wraps and
flat breads. In addition, we feature freshly prepared entrée salads and an
appealing selection of sides, protein shakes and fruit smoothies. We operate in
the approximately $47 billion fast casual restaurant segment, which we believe
has created significant recent disruption in the restaurant industry and is
rapidly gaining market share from adjacent restaurant segments, resulting in
significant growth opportunities for healthy-inspired restaurant concepts such
as Muscle Maker Grill.
We believe our healthier restaurant concept delivers a highly differentiated
customer experience by combining the quality and hospitality that customers
commonly associate with our full service and fast casual restaurant competitors
with the convenience and value customers generally expect from traditional fast
food restaurants. The foundation of our brand is based on our core values of
quality, empowerment, respect, service and value.
As of December 31, 2019, we had an accumulated deficit of $53,094,602 and expect
to continue to incur substantial operating and net losses for the foreseeable
future. In its report on our consolidated financial statements for the fiscal
year ended December 31, 2019, our independent registered public accounting firm
included an explanatory paragraph relating to our ability to continue as a going
concern. See "Liquidity and Capital Resources - Availability of Additional Funds
and Going Concern" and Note 1 - Business Organization and Nature of Operations,
Going Concern and Management's Plans to Notes to Consolidated Financial
Statements for additional information describing the circumstances that led to
the inclusion of this explanatory paragraph.
46
Key Financial Definitions
Total Revenues
Our revenues are derived from three primary sources: company restaurant sales,
franchise revenues and vendor rebates from Franchisees. Franchise revenues are
comprised of franchise royalty revenues collected based on 5% of franchisee net
sales and other franchise revenues which include initial and renewal franchisee
fees. Vendor rebates are received based on volume purchases or services from
franchise owned locations.
Food and Beverage Costs
Food and beverage costs include the direct costs associated with food, beverage
and packaging of our menu items at company-operated restaurants partially offset
by vendor rebates from company-owned stores. The components of food, beverages
and supplies are variable in nature, change with sales volume, are affected by
menu mix and are subject to fluctuations in commodity costs. The current
management team has begun implementing multiple operational changes to lower
food and paper costs.
Labor
Restaurant labor costs, including preopening labor, consists of company-operated
restaurant-level management and hourly labor costs, including salaries, wages,
payroll taxes, workers' compensation expense, benefits and bonuses paid to our
company-operated restaurant-level team members. Like other cost items, we expect
restaurant labor costs at our company-operated restaurants to increase due to
inflation and as our company restaurant revenues grow. Factors that influence
labor costs include minimum wage and employer payroll tax legislation, mandated
health care costs and operational productivity established by the management
team. The current management team has begun implementing operational changes to
lower restaurant level labor costs overall.
Rent
Restaurant rent, including preopening rental charges, consist of
company-operated restaurant-level rental or lease payments applicable to
executed rental or lease agreements. In many cases these rental payments may
include payments for common area maintenance as well as property tax
assessments. Our rent strategy mostly consists of a variable rent structure
calculated on net sales of the restaurant. While this can have a negative effect
on higher volume locations where we cannot leverage a fixed rent, it provides
downside protection for lower volume locations. While we cannot guarantee a
favorable variable rent expense in all future leases, we have forecasted average
rental costs as a percentage of total sales at 8%.
Other restaurant operating expenses
Other restaurant operating expenses, including preopening operating expenses,
consist of company-operated restaurant-level ancillary expenses not inclusive of
food and beverage, labor and rent expense. These expenses are generally
marketing, advertising, merchant and bank fees, utilities, leasehold and
equipment repairs, insurance and maintenance. A portion of these costs are
associated with third party delivery services such as Uber Eats, Grub Hub,
DoorDash, Seamless, and others. The fees associated with these third-party
delivery services can range up to 25% of the total order being delivered.
Management believes delivery is a critical component of our business model and
industry trends will continue to push consumers towards delivery. Our cost
structure will need to be adjusted to reflect a different pricing model, portion
sizes, menu offerings, and other considerations to potentially offset these
rising costs of delivery.
47
Depreciation and Amortization
Depreciation and amortization primarily consist of the depreciation of property
and equipment and amortization of intangible assets.
Other Expenses Incurred for Closed Locations
Other expenses incurred for closed locations consists primarily of restaurant
operating expenses incurred subsequent to store closures, relating to ongoing
obligations to vendors under signed agreements.
General and Administrative Expenses
General and administrative expenses include expenses associated with corporate
and administrative functions that support our operations, including wages,
benefits, travel expense, stock-based compensation expense, legal and
professional fees, training, and other corporate costs. We expect to incur
incremental general and administrative expenses as a result of the 2020 IPO and
as a public company. A certain portion of these expenses are related to the
preparation of an initial stock offering and should be considered one-time
expenses.
Other (Expense) Income
Other (expenses) income consists of amortization of debt discounts on the
convertible notes, interest expense related to convertible notes payable,
inducement expense and warrant modification expense related to the conversion of
convertible notes payable which was incurred by the Company in order to induce
various note holders to convert approximately $9.5 million dollars of debt on
our books into our common stock.
Income Taxes
Income taxes represent federal, state, and local current and deferred income tax
expense.
48
Consolidated Results of Operations
The following table represents selected items in our consolidated statements of
operations for the years ended December 31, 2019 and 2018, respectively:
For the Years Ended
December 31,
2019 2018
Revenues:
Company restaurant sales, net of discounts $ 3,466,553 $ 3,869,758
Franchise royalties and fees 1,352,944 1,908,278
Franchise advertising fund contributions 139,508 -
Other revenues - 244,633
Total Revenues 4,959,005 6,022,669
Operating Costs and Expenses:
Restaurant operating expenses:
Food and beverage costs 1,275,894 1,432,653
Labor 1,587,889 1,646,264
Rent 449,384 681,176
Other restaurant operating expenses 634,532 853,197
Total restaurant operating expenses 3,947,699 4,613,290
Costs of other revenues - 114,388
Depreciation and amortization 280,955 200,885
Other expenses incurred for closed locations - 321,821
Franchise advertising fund expenses 139,508 -
General and administrative expenses 4,244,848 4,358,131
Total Costs and Expenses 8,636,600 9,608,515
Loss from Operations (3,654,005 ) (3,585,846 )
Other (Expense) Income:
Other income 839 96,221
Interest expense, net (1,576,547 ) (983,499 )
Loss on sale of CTI - (456,169 )
Inducement expense (15,102,206 ) -
Warrant modification expense (5,405,770 ) -
Amortization of debt discount (2,647,355 ) (2,275,247 )
Total Other Expense, net (24,731,039 ) (3,618,694 )
Net Loss Before Income Tax (28,385,044 ) (7,204,540 )
Income tax provision - -
Net Loss (28,385,044 ) (7,204,540 )
Net loss attributable to the non-controlling interest - (2,071 )
Net Loss Attributable to Controlling Interest $ (28,385,044 ) $ (7,202,469 )
49
Year Ended December 31, 2019 Compared with Year Ended December 31, 2018
Revenues
Our revenues totaled $4,959,005 for the year ended December 31, 2019 compared to
$6,022,669 for the year ended December 31, 2018. The 17.66% decrease was
primarily attributable a decrease in franchise royalties and fees due to fewer
franchisee stores and lower sales and a decrease in company restaurant sales in
the current period due to a combination of fewer stores in the early part of the
year and lower sales.
We generated company restaurant sales, net of discounts, of $3,466,553 for the
year ended December 31, 2019 compared to $3,869,758, for the year ended December
31, 2018. This represented a decrease of $403,205, or 10.4%, which resulted
primarily from the eight cost-cutting store closures throughout 2018 partially
offset by opening of 2 new stores and the acquisition of 2 existing franchised
stores during 2019.
Franchise royalties and fees for the year ended December 31, 2019 and December
31, 2018 totaled $1,352,944 compared to $1,908,278, respectively. The $555,334
decrease is primarily attributable to a decrease in initial franchise fees of
$314,394 as we opened fewer franchise locations due to pausing the franchise
program until Q4 2019 and a decrease in royalty income of $206,012 due to fewer
franchisee locations and lower sales volumes.
Other revenues decreased to $0 for the year ended December 31, 2019 from
$244,633 for the year ended December 31, 2018, representing a decrease of
$244,633 or 100%. The decrease is attributed to the sale of CTI in May 2018.
Operating Costs and Expenses
Operating costs and expenses consist of restaurant food and beverage costs,
restaurant labor expense, restaurant rent expense, other restaurant operating
expenses, cost of other revenues, depreciation and amortization expenses,
impairment losses and general and administrative expenses.
Restaurant food and beverage costs for the year ended December 31, 2019 and
December 31, 2018 totaled $1,275,894 or 36.81% as a percentage of company
restaurant net sales, and $1,432,653 or 37.02%, as a percentage of company
restaurant net sales, respectively. The $156,759 decrease resulted primarily
from the eight store closures throughout 2018, partially offset by opening and
acquisition of new corporate stores in 2019. The percentage decrease is
attributable to menu mix, retail price increases and operational changes offset
by rising food costs and lower rebate amounts. The management team implemented
multiple operational changes, new suppliers and menu items to offset these
rising food costs. The management team will continue to implement operational
changes to further reduce or maintain food costs.
Restaurant labor for the year ended December 31, 2019 and December 31, 2018
totaled $1,587,889, or 45.81%, as a percentage of company restaurant net sales,
and $1,646,264, or 42.54%, as a percentage of company restaurant net sales,
respectively. The $58,375 decrease results primarily from eight store closures
throughout 2018, partially offset by opening of 2 new stores and the acquisition
of 2 existing franchised stores during 2019. The management team is consistently
monitoring restaurant labor cost and implement new operational measures, when
possible, to lower these costs as a percentage of corporate restaurant net sales
in 2019.
50
Restaurant rent expense for the year ended December 31, 2019 and December 31,
2018 totaled $449,384, or 12.96% as a percentage of restaurant sales, and
$681,176, or 17.6%, as a percentage of restaurant sales, respectively. The
$231,792 decrease is primarily from the settlement on leases for the eight store
closures throughout 2018. The decrease as a percentage of sales is primarily
attributable to the impact of the eight store closures partially offset by
opening of new corporate stores with lower rent. Our current strategy focuses on
new company-owned, non-traditional locations such as military bases with
variable rent structures no greater than 10% of corporate restaurant revenue net
sales, which would represent a significantly lower number than what was reported
in 2018 and 2017.
Other restaurant operating expenses for the year ended December 31, 2019 and
December 31, 2018 totaled $634,532, or 18.30% as a percentage of restaurant
sales, and $853,197, or 22.05% as a percentage of restaurant sales,
respectively. The $218,665 total decrease is primarily attributed to eight store
closures throughout 2018 offset by the opening of new corporate store locations
during 2019. The management team continues to address all costs associated with
operating corporate restaurants and has reduced these costs as a percentage of
sales. We will continue to evaluate all expenses and implement changes.
Cost of other revenues for the years ended December 31, 2019 and December 31,
2018 totaled $0 and $114,388, respectively, 0.0% or 46.8%, as a percentage of
other revenue. Which resulted from the sale of CTI during May 2018.
Other Expenses incurred for closed locations for the year ended December 31,
2018 totaled $321,821. This consisted predominantly of rent expense of
approximately $258,000 incurred for closed locations while the remaining expense
of approximately $64,000 consisted of expenses that would typically be consider
as other restaurant operating expenses if the locations where not closed but we
were still obligated to pay.
Depreciation and amortization expense for the year ended December 31, 2019 and
December 31, 2018 totaled $280,955 and $200,885, respectively. The $80,070
increase is primarily attributable to depreciation expense of property and
equipment due to the addition of additional fixed assets throughout the year as
compared to prior year.
General and administrative expenses for the year ended December 31, 2019 and
December 31, 2018 totaled $4,244,848, or 85.60% of total revenue, and
$4,358,131, or 72.36% of total revenue, respectively. The $113,283 decrease is
primarily attributable to reduced expenses incurred in connection with the sale
of CTI of approximately $138,000, approximately $283,000 in stock-based
compensation incurred in connection with employees and consultants,
approximately $85,000 in rent expense as the company settled with the landlord
in their previous corporate office and a decrease of approximately $133,000 paid
in salary in wages in the current period as compared to the prior year. The
decreases are partially offset by increases in third party accounting and legal
fees of approximately $364,000 as we used more temporary accounting services,
legal service and audit related fees to facilitate the SEC registrations
statements in preparation for our public offering and approximately $35,000 in
health insurance expenses to the Company. Additionally, there was an increase of
approximately $263,000 in consulting expenses incurred due to various agreements
with consultants related to our business development and public offering.
51
Loss from Operations
Our loss from operations for the year ended December 31, 2019 and December 31,
2018 totaled $3,654,005, or 73.68% of total revenues and $3,585,846, or 59.54%
of total revenue, respectively. This resulted in an increase of $68,159 in loss
from operations which is primarily attributable to a decrease in total cost of
expenses of approximately $995,505 offset by a decrease in total revenues of
approximately $1,064,000.
Other (Expense) Income
Other expense for the year ended December 31, 2019 and December 31, 2018 totaled
$24,731,039 and $3,618,694, respectively. The $21,112,345 increase in expense
was primarily attributable to an increase in inducement expense related to the
convertible notes payables of approximately $15,102,000 that was incurred by the
Company in order to induce various note holders to convert approximately $9.5
million dollars of debt on our books into our common stock. In addition, the
company incurred warrant modification expense of approximately $ 5,406,000 as
part of the amendments to induce the note holders to convert their notes into
our common stock. The remainder of the increase is attributed to an increase in
interest expenses and amortization of debt discount incurred in connection with
the convertible notes payable.
Net Loss
Our net loss for the year ended December 31, 2019 increased by $21,180,504 to
$28,385,044 as compared to $7,204,540 for the year ended December 31, 2018,
resulting primarily from a significant increase in other (expense) income as
discussed above. Our net loss attributable to the controlling interest was
$28,385,044 and $7,202,469 for the year ended December 31, 2019 and December 31,
2018, respectively.
Liquidity and Capital Resources
Liquidity
We measure our liquidity in a number of ways, including the following:
December 31, 2019 December 31, 2018
Cash $ 478,854 $ 357,842
Working Capital Deficiency $ 3,707,541 $ 3,918,443
Convertible notes payable, including related
parties and Former Parent, net of debt discount
of $38,918 and $1,582,378, respectively $ 693,540 $ 2,307,853
Other notes payable, including related parties $ 682,807 $ 560,000
52
Availability of Additional Funds and Going Concern
Based upon our working capital deficiency and accumulated deficit of $3,707,541
and $53,094,602, respectively, as of December 31, 2019, plus our use of
$4,504,226 of cash in operating activities during the year ended December 31,
2019. These conditions raise substantial doubt about our ability to continue as
a going concern for at least one year from the date of this filing.
On February 12, 2020, we priced our initial public offering of 1,540,000 shares
of common stock at a price of $5.00 per shares and started trading on the Nasdaq
Capital Market on February 13, 2020 under the ticker symbol "GRIL". We closed on
the offering on February 18, 2020, yielding net proceeds of $6,780,000. We
believe our existing capital resources will be sufficient to support our current
and projected funding requirements through the fourth quarter of 2020 at which
time additional funding will be required.
As of December 31, 2019, our gross outstanding debt of $1,415,265, together with
interest at rates ranging between 10% - 15% per annum, was due on various dates
through October 10, 2024. As of December 31, 2019, our outstanding debt was as
follows:
Principal
Maturity Date Amount
Past Due 182,458
3/31/2020 487,496
6/30/2020 303,747
9/30/2020 113,004
12/31/2020 13,265
03/31/2021 88,533
Thereafter 226,762
$ 1,415,265
Our principal source of liquidity to date has been provided by loans and
convertible loans from related and unrelated third parties (ii) the sale of
common stock through private placements and the (iii) and the recent closed
public offering.
The pandemic novel coronavirus (COVID-19) outbreak, federal, state and local
government responses to COVID-19 and our Company's responses to the outbreak
have all disrupted and will continue to disrupt our business. In the United
States, individuals are being encouraged to practice social distancing,
restricted from gathering in groups and in some areas, placed on complete
restriction from non-essential movements outside of their homes. As a result,
disruption and volatility in the global capital markets, which increases the
cost of capital and adversely impacts access to capital.
On May 9, 2020, the Company entered into Paycheck Protection Program Promissory
Note and Agreement with Greater Nevada Credit Union, pursuant to which the
Company received loan proceeds of $866,300 (the "PPP Loan"). The PPP Loan was
made under, and is subject to the terms and conditions of, the PPP which was
established under the CARES Act and is administered by the U.S. Small Business
Administration. The term of the PPP Loan is two years with a maturity date of
May 9, 2022 and contains a favorable fixed annual interest rate of 1.00%.
Payments of principal and interest on the PPP Loan will be deferred for the
first six months of the term of the PPP Loan until November 9, 2020. Principal
and interest are payable monthly and may be prepaid by the Company at any time
prior to maturity with no prepayment penalties. Under the terms of the CARES
Act, recipients can apply for and receive forgiveness for all or a portion of
loans granted under the PPP. Such forgiveness will be determined, subject to
limitations, based on the use of loan proceeds for certain permissible purposes
as set forth in the PPP, including, but not limited to, payroll costs (as
defined under the PPP) and mortgage interest, rent or utility costs
(collectively, "Qualifying Expenses"), and on the maintenance of employee and
compensation levels during the eight-week period following the funding of the
PPP Loan. The Company intends to use the proceeds of the PPP Loan, when
received, for Qualifying Expenses. However, no assurance is provided that the
Company will be able to obtain forgiveness of the PPP Loan in whole or in part.
We expect to have ongoing needs for working capital in order to fund operations
and expand operations by opening additional corporate-owned restaurants. To that
end, we intend to raise additional capital in 2020 and 2021 to raise additional
funds through equity or debt financing. The amount required will be dependent on
current operations, future investment and the execution of our business plan. We
estimate our cash needs for 2020 is approximately $7.2 million which will allow
us to open 14 company owned and operated locations in 2020 and execute on our
franchise sales program. However, there can be no assurance that we will be
successful in securing additional capital. If we are unsuccessful, we may need
to initiate cost reductions, forego business development opportunities, seek
extensions of time to fund our liabilities, or seek protection from creditors.
53
In addition, if we are unable to generate adequate cash from operations, and if
we are unable to find sources of funding, it may be necessary for us to sell one
or more lines of business or all or a portion of our assets, enter into a
business combination, or reduce or eliminate operations. These possibilities, to
the extent available, may be on terms that result in significant dilution to our
shareholders or that result in our shareholders losing all of their investment
in our Company.
If we are able to raise additional capital, we do not know what the terms of any
such capital raising would be. In addition, any future sale of our equity
securities would dilute the ownership and control of shares sold in this
offering and could be at prices substantially below prices at which our shares
currently trade. Our inability to raise capital could require us to
significantly curtail or terminate our operations. We may seek to increase our
cash reserves through the sale of additional equity or debt securities. The sale
of convertible debt securities or additional equity securities could result in
additional and potentially substantial dilution to our shareholders. The
incurrence of indebtedness would result in increased debt service obligations
and could result in operating and financing covenants that would restrict our
operations and liquidity. In addition, our ability to obtain additional capital
on acceptable terms is subject to a variety of uncertainties.
Our audited consolidated financial statements included elsewhere in this 10K
document have been prepared in conformity with accounting principles generally
accepted in the United States of America ("U.S. GAAP"), which contemplate our
continuation as a going concern and the realization of assets and the
satisfaction of liabilities in the normal course of business. The carrying
amounts of assets and liabilities presented in the consolidated financial
statements do not necessarily purport to represent realizable or settlement
values. The consolidated financial statements do not include any adjustment that
might result from the outcome of this uncertainty.
Sources and Uses of Cash for the Years Ended December 31, 2019 and December 31,
2018
For the year ended December 31, 2019 and 2018, we used cash of $4,504,226 and
$2,726,737, respectively, in operations. Our cash used for the year ended
December 31, 2019 was primarily attributable to our net loss of $28,385,044,
adjusted for net non-cash income in the aggregate amount of $24,474,439,
partially offset by $349,674 of net cash provided by changes in the levels of
operating assets and liabilities. Our cash used for the year ended December 31,
2018 was primarily attributable to our net loss of $7,204,540, adjusted for net
non-cash income in the aggregate amount of $4,542,867, partially offset by
$65,064 of net cash provided by changes in the levels of operating assets and
liabilities.
During the year ended December 31, 2019, cash used in investing activities was
$1,520,569, of which $1,161,625 was used to purchase property and equipment,
$60,186 which was used for the issuances of loans receivables, $335,116 used in
connection with the acquisition of two new company stores from former
franchisees and $36,358 was collected from loans to franchisees and related
parties net of loan issuances. During the year ended December 31, 2018, cash
used in investing activities was $188,221, of which $252,645 was used to
purchase property and equipment, and $64,424 was used to issue loans to
franchisees and related parties net of repayments.
Net cash provided by financing activities for the year ended December 31, 2019
was $6,145,807 of which $100,000 proceeds were from convertible notes from other
related parties, $6,373,000 proceeds from convertible notes to various parties,
$300,000 proceeds from other notes payable, offset by $718,193 repayments of
convertible notes payable and other note payable. Net cash provided by financing
activities for the year ended December 31, 2018 was $3,194,117 of which $650,000
proceeds from convertible notes from other related parties, $2,051,000 proceeds
from convertible notes to various parties, $460,000 proceeds from other notes
payable, $85,576 net proceeds from initial public offering and $180,000 proceeds
from the sale of restricted common stock, offset by $100,000 repayments of
convertible notes payable and other note payable and $132,459 net repayments of
advances to Former Parent.
54
Critical Accounting Policies
Use of Estimates
The preparation of financial statements in conformity with U.S. GAAP requires
management to make estimates and assumptions that affect the reported amounts of
assets, liabilities and disclosures of contingent assets and liabilities at the
date of the financial statements and the reported amounts of expenses during the
reporting period.
Management bases its estimates on historical experience and on various
assumptions that are believed to be reasonable under the circumstances, the
results of which form the basis for making judgments about the carrying value of
assets and liabilities that are not readily apparent from other sources.
Significant estimates include:
? the fair value of assets acquired and liabilities assumed in a business
combination;
? the assessment of recoverability of long-lived assets, including property and
equipment, goodwill and intangible assets;
? the estimated useful lives of intangible and depreciable assets;
? estimates and assumptions used to value warrants issued in connection with
notes payable;
? the recognition of revenue; and
? the recognition, measurement and valuation of current and deferred income
taxes
Estimates and assumptions are periodically reviewed, and the effects of any
material revisions are reflected in the financial statements in the period that
they are determined to be necessary. Actual results could differ from those
estimates and assumptions.
Intangible Assets
We account for recorded intangible assets in accordance with ASC 350
"Intangibles - Goodwill and Other". In accordance with ASC 350, we do not
amortize intangible assets with indefinite useful lives. Our goodwill and
trademarks are deemed to have indefinite lives, and accordingly are not
amortized, but are evaluated for impairment at least annually, or more often
whenever changes in facts and circumstances may indicate that the carrying value
may not be recoverable. The Accounting Standards Codification ("ASC") requires
that goodwill be tested for impairment at the reporting unit level (operating
segment or one level below an operating segment). Application of the goodwill
impairment test requires judgment, including the identification of reporting
units, assigning assets and liabilities to reporting units, assigning goodwill
to reporting units, and determining the fair value. Significant judgment is
required to estimate the fair value of reporting units which includes estimating
future cash flows, determining appropriate discount rates and other assumptions.
Changes in these estimates and assumptions could materially affect the
determination of fair value and/or goodwill impairment.
Other intangible assets include franchise agreements which are amortized on a
straight-line basis over their estimated useful lives of 13 years.
Impairment of Long-Lived Assets
When circumstances, such as adverse market conditions, indicate that the
carrying value of a long-lived asset may be impaired, we perform an analysis to
review the recoverability of the asset's carrying value, which includes
estimating the undiscounted cash flows (excluding interest charges) from the
expected future operations of the asset. These estimates consider factors such
as expected future operating income, operating trends and prospects, as well as
the effects of demand, competition and other factors. If the analysis indicates
that the carrying value is not recoverable from future cash flows, an impairment
loss is recognized to the extent that the carrying value exceeds the estimated
fair value. Any impairment losses are recorded as operating expenses, which
reduce net income.
55
Deferred Revenue
Deferred revenue primarily includes initial franchise fees received by the
Company, which are being amortized over the life of the Company's franchise
agreements, as well as unearned vendor rebates
Revenue Recognition
During the first quarter 2019, we adopted Topic 606 "Revenue from Contracts with
Customers" for revenue recognition related to contracts with customers and
applied the guidance modified retrospectively. Under the new guidance, revenue
is recognized in accordance with a five-step revenue model, as follows: (1)
identifying the contract with the customer; (2) identifying the performance
obligations in the contract; (3) determining the transaction price; (4)
allocating the transaction price to the performance obligations; and (5)
recognizing revenue when (or as) the entity satisfies a performance obligation.
In applying this five-step model, we have made significant judgments in
identifying the promised goods or services in our contracts with franchisees
that are distinct, and which represent separate performance obligations.
Restaurant Sales
Retail store revenue at Company operated restaurants is recognized when payment
is tendered at the point of sale, net of sales tax, discount and other sales
related taxes. The Company recorded retail store revenues of $3,466,553 and
$3,869,758 during the years ended December 31, 2019 and 2018, respectively.
The Company sells gift cards which do not have an expiration date, and it does
not deduct dormancy fees from outstanding gift card balances. The Company
recognize revenues form gift cards as restaurant revenues once the Company
performs obligation to provide food and beverage to the customer simultaneously
with the redemption of the gift card.
Franchise Royalties and Fees
Franchise revenues consists of royalties, franchise fees and rebates. Royalties
are based on a percentage of franchisee net sales revenue. The Company
recognizes the royalties as the underlying sales occur. The Company recorded
revenue from royalties of $688,308 and $894,320 during the years ended December
31, 2019 and 2018, respectively, which is included in franchise royalties and
fees on the accompanying consolidated statements of operations.
The Company provides the franchisees with management expertise, training,
pre-opening assistance, and restaurant operating assistance in exchange for the
multi-unit development fees and franchise fees. The Company capitalizes these
fees upon collection from the franchisee, these fees are then recognized as
franchise fee revenue on a straight-line basis over the life of the related
franchise agreements and any exercised renewal periods. . Cash payments are due
upon the execution of the related franchise agreement. The Company's performance
obligation with respect to franchise fee revenues consists of a license to
utilize the Company's brand for a specified period of time, which is satisfied
equally over the life of each franchise agreement. The Company recorded revenue
from franchise fees of $390,606 and $705,000 during the years ended December 31,
2019 and 2018, respectively, which is included in franchise royalties and fees
on the accompanying consolidated statements of operations.
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The Company has supply agreements with certain food and beverage vendors.
Pursuant to the terms of these agreements, rebates are provided to the Company
based upon the dollar volume of purchases for all company-owned and franchised
restaurants from these vendors. Rebates earned on purchases by franchise stores
are recorded as revenue during the period in which the related food and beverage
purchases are made. The Company recorded revenue from rebates of $274,030 and
$308,958 during the years ended December 31, 2019 and 2018, respectively, which
is included in franchise royalties and fees on the accompanying consolidated
statements of operations. Rebates earned on purchases by Company owned stores
are recorded as a reduction of food and beverage costs during the period in
which the related food and beverage purchases are made.
Other Revenues
Through its subsidiary CTI which was sold in May 2018, the Company derived
revenue from the sale of POS computer systems, cash registers and camera
systems, and from the provision of related consulting and support services,
which generally include implementation, installation and training services. The
Company recognized revenue when persuasive evidence of an arrangement existed,
delivery of the product or service has occurred, the fee was fixed or
determinable and collectability was reasonably assured. The Company recorded $0
and $244,633, respectively, of revenues from these technology sales and services
during the years ended December 31, 2019 and 2018, respectively.
Deferred Revenue
Deferred revenue primarily includes initial franchise fees received by us, which
are being amortized over the life of our franchise agreements, as well as
unearned vendor.
Franchise Advertising Fund Contributions
Under the Company's franchise agreements, the Company and its franchisees are
required to contribute a certain percentage of revenues to a national
advertising fund. The Company's national advertising services are provided on a
system-wide basis and, therefore, not considered distinct performance
obligations for individual franchisees. In accordance with Topic 606, the
Company recognizes these sales-based advertising contributions from franchisees
as franchise revenue when the Company incurs the corresponding advertising
expense. The Company records the related advertising expenses as incurred under
general and administrative expenses. When an advertising contribution fund is
over-spent at year end, advertising expenses will be reported on the
consolidated statement of operations in an amount that is greater than the
revenue recorded for advertising contributions. Conversely, when an advertising
contribution fund is under-spent at a period end, the Company will accrue
advertising costs up to advertising contributions recorded in revenue. The
Company recorded contributions from franchisees of $139,508 and $0,
respectively, during the years ended December 31, 2019 and 2018, which is
included in franchise advertising fund contributions on the accompanying
consolidated statements of operations.
Income Taxes
We account for income taxes under Accounting Standards Codification ("ASC") 740
Income Taxes ("ASC 740"). Under ASC 740, deferred tax assets and liabilities are
determined based on the difference between the financial reporting and tax bases
of assets and liabilities and net operating loss and credit carryforwards using
enacted tax rates in effect for the year in which the differences are expected
to impact taxable income. Valuation allowances are established when necessary to
reduce deferred tax assets to the amounts expected to be realized.
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ASC 740 also clarifies the accounting for uncertainty in income taxes recognized
in an enterprise's financial statements and prescribes a recognition threshold
and measurement process for financial statement recognition and measurement of a
tax position taken or expected to be taken in a tax return.
Tax benefits claimed or expected to be claimed on a tax return are recorded in
our financial statements. A tax benefit from an uncertain tax position is only
recognized if it is more likely than not that the tax position will be sustained
on examination by the taxing authorities, based on the technical merits of the
position. The tax benefits recognized in the financial statements from such a
position are measured based on the largest benefit that has a greater than fifty
percent likelihood of being realized upon ultimate resolution.
Our policy is to classify assessments, if any, for tax related interest as
interest expense and penalties as general and administrative expenses in the
consolidated statements of operations.
Recently Issued Accounting Pronouncements
See Note 3 to our consolidated financial statements for the year ended December
31, 2019.
Off-Balance Sheet Arrangements
We have no off-balance sheet arrangements that have or are reasonably likely to
have a current or future effect on our financial condition, changes in financial
condition, revenues or expenses, results of operations, liquidity, capital
expenditures or capital resources that is material to investors.
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