The following discussion and analysis of the results of operations and financial condition of Muscle Maker, Inc.("Muscle Maker"), together with its subsidiaries (collectively, the "Company") as of December 31, 2019 and 2018 and for the years ended December 31, 2019 and 2018 should be read in conjunction with our financial statements and the notes to those financial statements that are included elsewhere in this Annual Report on Form 10-K following Item 16. References in this Management's Discussion and Analysis of Financial Condition and Results of Operations to "us," "we," "our," and similar terms refer to Muscle Maker. "Muscle Maker Grill" refers to the name under which our corporate and franchised restaurants do business. This Annual Report contains forward-looking statements as that term is defined in the federal securities laws. The events described in forward-looking statements contained in this Annual Report may not occur. Generally, these statements relate to business plans or strategies, projected or anticipated benefits or other consequences of our plans or strategies, projected or anticipated benefits from acquisitions to be made by us, or projections involving anticipated revenues, earnings or other aspects of our operating results. The words "may," "will," "expect," "believe," "anticipate," "project," "plan," "forecast," "model," "proposal," "should," "may," "intend," "estimate," and "continue," and their opposites and similar expressions, are intended to identify forward-looking statements. We caution you that these statements are not guarantees of future performance or events and are subject to a number of uncertainties, risks and other influences, many of which are beyond our control, which may influence the accuracy of the statements and the projections upon which the statements are based. Reference is made to "Factors That May Affect Future Results and Financial Condition" in this Item 7 for a discussion of some of the uncertainties, risks and assumptions associated with these statements.





OVERVIEW


We operate under the name Muscle Maker Grill as a franchisor and owner-operator of Muscle Maker Grill and Healthy Joe's restaurants. As of December 31, 2019, our restaurant system included ten company-owned restaurants and twenty-eight franchised restaurants.

Muscle Maker Grill is a fast-casual restaurant concept that specializes in preparing healthy-inspired, high-quality, fresh, made-to-order lean, protein-based meals featuring chicken, seafood, pasta, hamburgers, wraps and flat breads. In addition, we feature freshly prepared entrée salads and an appealing selection of sides, protein shakes and fruit smoothies. We operate in the approximately $47 billion fast casual restaurant segment, which we believe has created significant recent disruption in the restaurant industry and is rapidly gaining market share from adjacent restaurant segments, resulting in significant growth opportunities for healthy-inspired restaurant concepts such as Muscle Maker Grill.

We believe our healthier restaurant concept delivers a highly differentiated customer experience by combining the quality and hospitality that customers commonly associate with our full service and fast casual restaurant competitors with the convenience and value customers generally expect from traditional fast food restaurants. The foundation of our brand is based on our core values of quality, empowerment, respect, service and value.

As of December 31, 2019, we had an accumulated deficit of $53,094,602 and expect to continue to incur substantial operating and net losses for the foreseeable future. In its report on our consolidated financial statements for the fiscal year ended December 31, 2019, our independent registered public accounting firm included an explanatory paragraph relating to our ability to continue as a going concern. See "Liquidity and Capital Resources - Availability of Additional Funds and Going Concern" and Note 1 - Business Organization and Nature of Operations, Going Concern and Management's Plans to Notes to Consolidated Financial Statements for additional information describing the circumstances that led to the inclusion of this explanatory paragraph.





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Key Financial Definitions



Total Revenues


Our revenues are derived from three primary sources: company restaurant sales, franchise revenues and vendor rebates from Franchisees. Franchise revenues are comprised of franchise royalty revenues collected based on 5% of franchisee net sales and other franchise revenues which include initial and renewal franchisee fees. Vendor rebates are received based on volume purchases or services from franchise owned locations.





Food and Beverage Costs


Food and beverage costs include the direct costs associated with food, beverage and packaging of our menu items at company-operated restaurants partially offset by vendor rebates from company-owned stores. The components of food, beverages and supplies are variable in nature, change with sales volume, are affected by menu mix and are subject to fluctuations in commodity costs. The current management team has begun implementing multiple operational changes to lower food and paper costs.





Labor


Restaurant labor costs, including preopening labor, consists of company-operated restaurant-level management and hourly labor costs, including salaries, wages, payroll taxes, workers' compensation expense, benefits and bonuses paid to our company-operated restaurant-level team members. Like other cost items, we expect restaurant labor costs at our company-operated restaurants to increase due to inflation and as our company restaurant revenues grow. Factors that influence labor costs include minimum wage and employer payroll tax legislation, mandated health care costs and operational productivity established by the management team. The current management team has begun implementing operational changes to lower restaurant level labor costs overall.





Rent


Restaurant rent, including preopening rental charges, consist of company-operated restaurant-level rental or lease payments applicable to executed rental or lease agreements. In many cases these rental payments may include payments for common area maintenance as well as property tax assessments. Our rent strategy mostly consists of a variable rent structure calculated on net sales of the restaurant. While this can have a negative effect on higher volume locations where we cannot leverage a fixed rent, it provides downside protection for lower volume locations. While we cannot guarantee a favorable variable rent expense in all future leases, we have forecasted average rental costs as a percentage of total sales at 8%.

Other restaurant operating expenses

Other restaurant operating expenses, including preopening operating expenses, consist of company-operated restaurant-level ancillary expenses not inclusive of food and beverage, labor and rent expense. These expenses are generally marketing, advertising, merchant and bank fees, utilities, leasehold and equipment repairs, insurance and maintenance. A portion of these costs are associated with third party delivery services such as Uber Eats, Grub Hub, DoorDash, Seamless, and others. The fees associated with these third-party delivery services can range up to 25% of the total order being delivered. Management believes delivery is a critical component of our business model and industry trends will continue to push consumers towards delivery. Our cost structure will need to be adjusted to reflect a different pricing model, portion sizes, menu offerings, and other considerations to potentially offset these rising costs of delivery.





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Depreciation and Amortization

Depreciation and amortization primarily consist of the depreciation of property and equipment and amortization of intangible assets.

Other Expenses Incurred for Closed Locations

Other expenses incurred for closed locations consists primarily of restaurant operating expenses incurred subsequent to store closures, relating to ongoing obligations to vendors under signed agreements.

General and Administrative Expenses

General and administrative expenses include expenses associated with corporate and administrative functions that support our operations, including wages, benefits, travel expense, stock-based compensation expense, legal and professional fees, training, and other corporate costs. We expect to incur incremental general and administrative expenses as a result of the 2020 IPO and as a public company. A certain portion of these expenses are related to the preparation of an initial stock offering and should be considered one-time expenses.





Other (Expense) Income



Other (expenses) income consists of amortization of debt discounts on the convertible notes, interest expense related to convertible notes payable, inducement expense and warrant modification expense related to the conversion of convertible notes payable which was incurred by the Company in order to induce various note holders to convert approximately $9.5 million dollars of debt on our books into our common stock.





Income Taxes


Income taxes represent federal, state, and local current and deferred income tax expense.





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Consolidated Results of Operations

The following table represents selected items in our consolidated statements of operations for the years ended December 31, 2019 and 2018, respectively:





                                                              For the Years Ended
                                                                  December 31,
                                                             2019              2018
Revenues:
Company restaurant sales, net of discounts               $   3,466,553     $  3,869,758
Franchise royalties and fees                                 1,352,944        1,908,278
Franchise advertising fund contributions                       139,508                -
Other revenues                                                       -          244,633
Total Revenues                                               4,959,005        6,022,669

Operating Costs and Expenses:
Restaurant operating expenses:
Food and beverage costs                                      1,275,894        1,432,653
Labor                                                        1,587,889        1,646,264
Rent                                                           449,384          681,176
Other restaurant operating expenses                            634,532          853,197
Total restaurant operating expenses                          3,947,699        4,613,290
Costs of other revenues                                              -          114,388
Depreciation and amortization                                  280,955          200,885
Other expenses incurred for closed locations                         -          321,821
Franchise advertising fund expenses                            139,508                -
General and administrative expenses                          4,244,848        4,358,131
Total Costs and Expenses                                     8,636,600        9,608,515
Loss from Operations                                        (3,654,005 )     (3,585,846 )

Other (Expense) Income:
Other income                                                       839           96,221
Interest expense, net                                       (1,576,547 )       (983,499 )
Loss on sale of CTI                                                  -         (456,169 )
Inducement expense                                         (15,102,206 )              -
Warrant modification expense                                (5,405,770 )              -
Amortization of debt discount                               (2,647,355 )     (2,275,247 )
Total Other Expense, net                                   (24,731,039 )     (3,618,694 )

Net Loss Before Income Tax                                 (28,385,044 )     (7,204,540 )
Income tax provision                                                 -                -
Net Loss                                                   (28,385,044 )     (7,204,540 )
Net loss attributable to the non-controlling interest                -           (2,071 )
Net Loss Attributable to Controlling Interest            $ (28,385,044 )   $ (7,202,469 )




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Year Ended December 31, 2019 Compared with Year Ended December 31, 2018





Revenues


Our revenues totaled $4,959,005 for the year ended December 31, 2019 compared to $6,022,669 for the year ended December 31, 2018. The 17.66% decrease was primarily attributable a decrease in franchise royalties and fees due to fewer franchisee stores and lower sales and a decrease in company restaurant sales in the current period due to a combination of fewer stores in the early part of the year and lower sales.

We generated company restaurant sales, net of discounts, of $3,466,553 for the year ended December 31, 2019 compared to $3,869,758, for the year ended December 31, 2018. This represented a decrease of $403,205, or 10.4%, which resulted primarily from the eight cost-cutting store closures throughout 2018 partially offset by opening of 2 new stores and the acquisition of 2 existing franchised stores during 2019.

Franchise royalties and fees for the year ended December 31, 2019 and December 31, 2018 totaled $1,352,944 compared to $1,908,278, respectively. The $555,334 decrease is primarily attributable to a decrease in initial franchise fees of $314,394 as we opened fewer franchise locations due to pausing the franchise program until Q4 2019 and a decrease in royalty income of $206,012 due to fewer franchisee locations and lower sales volumes.

Other revenues decreased to $0 for the year ended December 31, 2019 from $244,633 for the year ended December 31, 2018, representing a decrease of $244,633 or 100%. The decrease is attributed to the sale of CTI in May 2018.

Operating Costs and Expenses

Operating costs and expenses consist of restaurant food and beverage costs, restaurant labor expense, restaurant rent expense, other restaurant operating expenses, cost of other revenues, depreciation and amortization expenses, impairment losses and general and administrative expenses.

Restaurant food and beverage costs for the year ended December 31, 2019 and December 31, 2018 totaled $1,275,894 or 36.81% as a percentage of company restaurant net sales, and $1,432,653 or 37.02%, as a percentage of company restaurant net sales, respectively. The $156,759 decrease resulted primarily from the eight store closures throughout 2018, partially offset by opening and acquisition of new corporate stores in 2019. The percentage decrease is attributable to menu mix, retail price increases and operational changes offset by rising food costs and lower rebate amounts. The management team implemented multiple operational changes, new suppliers and menu items to offset these rising food costs. The management team will continue to implement operational changes to further reduce or maintain food costs.

Restaurant labor for the year ended December 31, 2019 and December 31, 2018 totaled $1,587,889, or 45.81%, as a percentage of company restaurant net sales, and $1,646,264, or 42.54%, as a percentage of company restaurant net sales, respectively. The $58,375 decrease results primarily from eight store closures throughout 2018, partially offset by opening of 2 new stores and the acquisition of 2 existing franchised stores during 2019. The management team is consistently monitoring restaurant labor cost and implement new operational measures, when possible, to lower these costs as a percentage of corporate restaurant net sales in 2019.





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Restaurant rent expense for the year ended December 31, 2019 and December 31, 2018 totaled $449,384, or 12.96% as a percentage of restaurant sales, and $681,176, or 17.6%, as a percentage of restaurant sales, respectively. The $231,792 decrease is primarily from the settlement on leases for the eight store closures throughout 2018. The decrease as a percentage of sales is primarily attributable to the impact of the eight store closures partially offset by opening of new corporate stores with lower rent. Our current strategy focuses on new company-owned, non-traditional locations such as military bases with variable rent structures no greater than 10% of corporate restaurant revenue net sales, which would represent a significantly lower number than what was reported in 2018 and 2017.

Other restaurant operating expenses for the year ended December 31, 2019 and December 31, 2018 totaled $634,532, or 18.30% as a percentage of restaurant sales, and $853,197, or 22.05% as a percentage of restaurant sales, respectively. The $218,665 total decrease is primarily attributed to eight store closures throughout 2018 offset by the opening of new corporate store locations during 2019. The management team continues to address all costs associated with operating corporate restaurants and has reduced these costs as a percentage of sales. We will continue to evaluate all expenses and implement changes.

Cost of other revenues for the years ended December 31, 2019 and December 31, 2018 totaled $0 and $114,388, respectively, 0.0% or 46.8%, as a percentage of other revenue. Which resulted from the sale of CTI during May 2018.

Other Expenses incurred for closed locations for the year ended December 31, 2018 totaled $321,821. This consisted predominantly of rent expense of approximately $258,000 incurred for closed locations while the remaining expense of approximately $64,000 consisted of expenses that would typically be consider as other restaurant operating expenses if the locations where not closed but we were still obligated to pay.

Depreciation and amortization expense for the year ended December 31, 2019 and December 31, 2018 totaled $280,955 and $200,885, respectively. The $80,070 increase is primarily attributable to depreciation expense of property and equipment due to the addition of additional fixed assets throughout the year as compared to prior year.

General and administrative expenses for the year ended December 31, 2019 and December 31, 2018 totaled $4,244,848, or 85.60% of total revenue, and $4,358,131, or 72.36% of total revenue, respectively. The $113,283 decrease is primarily attributable to reduced expenses incurred in connection with the sale of CTI of approximately $138,000, approximately $283,000 in stock-based compensation incurred in connection with employees and consultants, approximately $85,000 in rent expense as the company settled with the landlord in their previous corporate office and a decrease of approximately $133,000 paid in salary in wages in the current period as compared to the prior year. The decreases are partially offset by increases in third party accounting and legal fees of approximately $364,000 as we used more temporary accounting services, legal service and audit related fees to facilitate the SEC registrations statements in preparation for our public offering and approximately $35,000 in health insurance expenses to the Company. Additionally, there was an increase of approximately $263,000 in consulting expenses incurred due to various agreements with consultants related to our business development and public offering.





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Loss from Operations


Our loss from operations for the year ended December 31, 2019 and December 31, 2018 totaled $3,654,005, or 73.68% of total revenues and $3,585,846, or 59.54% of total revenue, respectively. This resulted in an increase of $68,159 in loss from operations which is primarily attributable to a decrease in total cost of expenses of approximately $995,505 offset by a decrease in total revenues of approximately $1,064,000.





Other (Expense) Income


Other expense for the year ended December 31, 2019 and December 31, 2018 totaled $24,731,039 and $3,618,694, respectively. The $21,112,345 increase in expense was primarily attributable to an increase in inducement expense related to the convertible notes payables of approximately $15,102,000 that was incurred by the Company in order to induce various note holders to convert approximately $9.5 million dollars of debt on our books into our common stock. In addition, the company incurred warrant modification expense of approximately $ 5,406,000 as part of the amendments to induce the note holders to convert their notes into our common stock. The remainder of the increase is attributed to an increase in interest expenses and amortization of debt discount incurred in connection with the convertible notes payable.





Net Loss


Our net loss for the year ended December 31, 2019 increased by $21,180,504 to $28,385,044 as compared to $7,204,540 for the year ended December 31, 2018, resulting primarily from a significant increase in other (expense) income as discussed above. Our net loss attributable to the controlling interest was $28,385,044 and $7,202,469 for the year ended December 31, 2019 and December 31, 2018, respectively.

Liquidity and Capital Resources





Liquidity


We measure our liquidity in a number of ways, including the following:





                                                    December 31, 2019       December 31, 2018
Cash                                               $           478,854     $           357,842
Working Capital Deficiency                         $         3,707,541     $         3,918,443
Convertible notes payable, including related
parties and Former Parent, net of debt discount
of $38,918 and $1,582,378, respectively            $           693,540     $         2,307,853
Other notes payable, including related parties     $           682,807     $           560,000




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Availability of Additional Funds and Going Concern

Based upon our working capital deficiency and accumulated deficit of $3,707,541 and $53,094,602, respectively, as of December 31, 2019, plus our use of $4,504,226 of cash in operating activities during the year ended December 31, 2019. These conditions raise substantial doubt about our ability to continue as a going concern for at least one year from the date of this filing.

On February 12, 2020, we priced our initial public offering of 1,540,000 shares of common stock at a price of $5.00 per shares and started trading on the Nasdaq Capital Market on February 13, 2020 under the ticker symbol "GRIL". We closed on the offering on February 18, 2020, yielding net proceeds of $6,780,000. We believe our existing capital resources will be sufficient to support our current and projected funding requirements through the fourth quarter of 2020 at which time additional funding will be required.





As of December 31, 2019, our gross outstanding debt of $1,415,265, together with
interest at rates ranging between 10% - 15% per annum, was due on various dates
through October 10, 2024. As of December 31, 2019, our outstanding debt was as
follows:



                  Principal
Maturity Date      Amount
Past Due            182,458
3/31/2020           487,496
6/30/2020           303,747
9/30/2020           113,004
12/31/2020           13,265
03/31/2021           88,533
Thereafter          226,762
                $ 1,415,265

Our principal source of liquidity to date has been provided by loans and convertible loans from related and unrelated third parties (ii) the sale of common stock through private placements and the (iii) and the recent closed public offering.

The pandemic novel coronavirus (COVID-19) outbreak, federal, state and local government responses to COVID-19 and our Company's responses to the outbreak have all disrupted and will continue to disrupt our business. In the United States, individuals are being encouraged to practice social distancing, restricted from gathering in groups and in some areas, placed on complete restriction from non-essential movements outside of their homes. As a result, disruption and volatility in the global capital markets, which increases the cost of capital and adversely impacts access to capital.

On May 9, 2020, the Company entered into Paycheck Protection Program Promissory Note and Agreement with Greater Nevada Credit Union, pursuant to which the Company received loan proceeds of $866,300 (the "PPP Loan"). The PPP Loan was made under, and is subject to the terms and conditions of, the PPP which was established under the CARES Act and is administered by the U.S. Small Business Administration. The term of the PPP Loan is two years with a maturity date of May 9, 2022 and contains a favorable fixed annual interest rate of 1.00%. Payments of principal and interest on the PPP Loan will be deferred for the first six months of the term of the PPP Loan until November 9, 2020. Principal and interest are payable monthly and may be prepaid by the Company at any time prior to maturity with no prepayment penalties. Under the terms of the CARES Act, recipients can apply for and receive forgiveness for all or a portion of loans granted under the PPP. Such forgiveness will be determined, subject to limitations, based on the use of loan proceeds for certain permissible purposes as set forth in the PPP, including, but not limited to, payroll costs (as defined under the PPP) and mortgage interest, rent or utility costs (collectively, "Qualifying Expenses"), and on the maintenance of employee and compensation levels during the eight-week period following the funding of the PPP Loan. The Company intends to use the proceeds of the PPP Loan, when received, for Qualifying Expenses. However, no assurance is provided that the Company will be able to obtain forgiveness of the PPP Loan in whole or in part.

We expect to have ongoing needs for working capital in order to fund operations and expand operations by opening additional corporate-owned restaurants. To that end, we intend to raise additional capital in 2020 and 2021 to raise additional funds through equity or debt financing. The amount required will be dependent on current operations, future investment and the execution of our business plan. We estimate our cash needs for 2020 is approximately $7.2 million which will allow us to open 14 company owned and operated locations in 2020 and execute on our franchise sales program. However, there can be no assurance that we will be successful in securing additional capital. If we are unsuccessful, we may need to initiate cost reductions, forego business development opportunities, seek extensions of time to fund our liabilities, or seek protection from creditors.





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In addition, if we are unable to generate adequate cash from operations, and if we are unable to find sources of funding, it may be necessary for us to sell one or more lines of business or all or a portion of our assets, enter into a business combination, or reduce or eliminate operations. These possibilities, to the extent available, may be on terms that result in significant dilution to our shareholders or that result in our shareholders losing all of their investment in our Company.

If we are able to raise additional capital, we do not know what the terms of any such capital raising would be. In addition, any future sale of our equity securities would dilute the ownership and control of shares sold in this offering and could be at prices substantially below prices at which our shares currently trade. Our inability to raise capital could require us to significantly curtail or terminate our operations. We may seek to increase our cash reserves through the sale of additional equity or debt securities. The sale of convertible debt securities or additional equity securities could result in additional and potentially substantial dilution to our shareholders. The incurrence of indebtedness would result in increased debt service obligations and could result in operating and financing covenants that would restrict our operations and liquidity. In addition, our ability to obtain additional capital on acceptable terms is subject to a variety of uncertainties.

Our audited consolidated financial statements included elsewhere in this 10K document have been prepared in conformity with accounting principles generally accepted in the United States of America ("U.S. GAAP"), which contemplate our continuation as a going concern and the realization of assets and the satisfaction of liabilities in the normal course of business. The carrying amounts of assets and liabilities presented in the consolidated financial statements do not necessarily purport to represent realizable or settlement values. The consolidated financial statements do not include any adjustment that might result from the outcome of this uncertainty.

Sources and Uses of Cash for the Years Ended December 31, 2019 and December 31, 2018

For the year ended December 31, 2019 and 2018, we used cash of $4,504,226 and $2,726,737, respectively, in operations. Our cash used for the year ended December 31, 2019 was primarily attributable to our net loss of $28,385,044, adjusted for net non-cash income in the aggregate amount of $24,474,439, partially offset by $349,674 of net cash provided by changes in the levels of operating assets and liabilities. Our cash used for the year ended December 31, 2018 was primarily attributable to our net loss of $7,204,540, adjusted for net non-cash income in the aggregate amount of $4,542,867, partially offset by $65,064 of net cash provided by changes in the levels of operating assets and liabilities.

During the year ended December 31, 2019, cash used in investing activities was $1,520,569, of which $1,161,625 was used to purchase property and equipment, $60,186 which was used for the issuances of loans receivables, $335,116 used in connection with the acquisition of two new company stores from former franchisees and $36,358 was collected from loans to franchisees and related parties net of loan issuances. During the year ended December 31, 2018, cash used in investing activities was $188,221, of which $252,645 was used to purchase property and equipment, and $64,424 was used to issue loans to franchisees and related parties net of repayments.

Net cash provided by financing activities for the year ended December 31, 2019 was $6,145,807 of which $100,000 proceeds were from convertible notes from other related parties, $6,373,000 proceeds from convertible notes to various parties, $300,000 proceeds from other notes payable, offset by $718,193 repayments of convertible notes payable and other note payable. Net cash provided by financing activities for the year ended December 31, 2018 was $3,194,117 of which $650,000 proceeds from convertible notes from other related parties, $2,051,000 proceeds from convertible notes to various parties, $460,000 proceeds from other notes payable, $85,576 net proceeds from initial public offering and $180,000 proceeds from the sale of restricted common stock, offset by $100,000 repayments of convertible notes payable and other note payable and $132,459 net repayments of advances to Former Parent.





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Critical Accounting Policies





Use of Estimates


The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period.

Management bases its estimates on historical experience and on various assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Significant estimates include:





  ? the fair value of assets acquired and liabilities assumed in a business
    combination;
  ? the assessment of recoverability of long-lived assets, including property and
    equipment, goodwill and intangible assets;
  ? the estimated useful lives of intangible and depreciable assets;
  ? estimates and assumptions used to value warrants issued in connection with
    notes payable;
  ? the recognition of revenue; and
  ? the recognition, measurement and valuation of current and deferred income
    taxes



Estimates and assumptions are periodically reviewed, and the effects of any material revisions are reflected in the financial statements in the period that they are determined to be necessary. Actual results could differ from those estimates and assumptions.





Intangible Assets


We account for recorded intangible assets in accordance with ASC 350 "Intangibles - Goodwill and Other". In accordance with ASC 350, we do not amortize intangible assets with indefinite useful lives. Our goodwill and trademarks are deemed to have indefinite lives, and accordingly are not amortized, but are evaluated for impairment at least annually, or more often whenever changes in facts and circumstances may indicate that the carrying value may not be recoverable. The Accounting Standards Codification ("ASC") requires that goodwill be tested for impairment at the reporting unit level (operating segment or one level below an operating segment). Application of the goodwill impairment test requires judgment, including the identification of reporting units, assigning assets and liabilities to reporting units, assigning goodwill to reporting units, and determining the fair value. Significant judgment is required to estimate the fair value of reporting units which includes estimating future cash flows, determining appropriate discount rates and other assumptions. Changes in these estimates and assumptions could materially affect the determination of fair value and/or goodwill impairment.

Other intangible assets include franchise agreements which are amortized on a straight-line basis over their estimated useful lives of 13 years.

Impairment of Long-Lived Assets

When circumstances, such as adverse market conditions, indicate that the carrying value of a long-lived asset may be impaired, we perform an analysis to review the recoverability of the asset's carrying value, which includes estimating the undiscounted cash flows (excluding interest charges) from the expected future operations of the asset. These estimates consider factors such as expected future operating income, operating trends and prospects, as well as the effects of demand, competition and other factors. If the analysis indicates that the carrying value is not recoverable from future cash flows, an impairment loss is recognized to the extent that the carrying value exceeds the estimated fair value. Any impairment losses are recorded as operating expenses, which reduce net income.





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Deferred Revenue



Deferred revenue primarily includes initial franchise fees received by the Company, which are being amortized over the life of the Company's franchise agreements, as well as unearned vendor rebates





Revenue Recognition


During the first quarter 2019, we adopted Topic 606 "Revenue from Contracts with Customers" for revenue recognition related to contracts with customers and applied the guidance modified retrospectively. Under the new guidance, revenue is recognized in accordance with a five-step revenue model, as follows: (1) identifying the contract with the customer; (2) identifying the performance obligations in the contract; (3) determining the transaction price; (4) allocating the transaction price to the performance obligations; and (5) recognizing revenue when (or as) the entity satisfies a performance obligation. In applying this five-step model, we have made significant judgments in identifying the promised goods or services in our contracts with franchisees that are distinct, and which represent separate performance obligations.





Restaurant Sales


Retail store revenue at Company operated restaurants is recognized when payment is tendered at the point of sale, net of sales tax, discount and other sales related taxes. The Company recorded retail store revenues of $3,466,553 and $3,869,758 during the years ended December 31, 2019 and 2018, respectively.

The Company sells gift cards which do not have an expiration date, and it does not deduct dormancy fees from outstanding gift card balances. The Company recognize revenues form gift cards as restaurant revenues once the Company performs obligation to provide food and beverage to the customer simultaneously with the redemption of the gift card.





Franchise Royalties and Fees


Franchise revenues consists of royalties, franchise fees and rebates. Royalties are based on a percentage of franchisee net sales revenue. The Company recognizes the royalties as the underlying sales occur. The Company recorded revenue from royalties of $688,308 and $894,320 during the years ended December 31, 2019 and 2018, respectively, which is included in franchise royalties and fees on the accompanying consolidated statements of operations.

The Company provides the franchisees with management expertise, training, pre-opening assistance, and restaurant operating assistance in exchange for the multi-unit development fees and franchise fees. The Company capitalizes these fees upon collection from the franchisee, these fees are then recognized as franchise fee revenue on a straight-line basis over the life of the related franchise agreements and any exercised renewal periods. . Cash payments are due upon the execution of the related franchise agreement. The Company's performance obligation with respect to franchise fee revenues consists of a license to utilize the Company's brand for a specified period of time, which is satisfied equally over the life of each franchise agreement. The Company recorded revenue from franchise fees of $390,606 and $705,000 during the years ended December 31, 2019 and 2018, respectively, which is included in franchise royalties and fees on the accompanying consolidated statements of operations.





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The Company has supply agreements with certain food and beverage vendors. Pursuant to the terms of these agreements, rebates are provided to the Company based upon the dollar volume of purchases for all company-owned and franchised restaurants from these vendors. Rebates earned on purchases by franchise stores are recorded as revenue during the period in which the related food and beverage purchases are made. The Company recorded revenue from rebates of $274,030 and $308,958 during the years ended December 31, 2019 and 2018, respectively, which is included in franchise royalties and fees on the accompanying consolidated statements of operations. Rebates earned on purchases by Company owned stores are recorded as a reduction of food and beverage costs during the period in which the related food and beverage purchases are made.





Other Revenues


Through its subsidiary CTI which was sold in May 2018, the Company derived revenue from the sale of POS computer systems, cash registers and camera systems, and from the provision of related consulting and support services, which generally include implementation, installation and training services. The Company recognized revenue when persuasive evidence of an arrangement existed, delivery of the product or service has occurred, the fee was fixed or determinable and collectability was reasonably assured. The Company recorded $0 and $244,633, respectively, of revenues from these technology sales and services during the years ended December 31, 2019 and 2018, respectively.





Deferred Revenue


Deferred revenue primarily includes initial franchise fees received by us, which are being amortized over the life of our franchise agreements, as well as unearned vendor.

Franchise Advertising Fund Contributions

Under the Company's franchise agreements, the Company and its franchisees are required to contribute a certain percentage of revenues to a national advertising fund. The Company's national advertising services are provided on a system-wide basis and, therefore, not considered distinct performance obligations for individual franchisees. In accordance with Topic 606, the Company recognizes these sales-based advertising contributions from franchisees as franchise revenue when the Company incurs the corresponding advertising expense. The Company records the related advertising expenses as incurred under general and administrative expenses. When an advertising contribution fund is over-spent at year end, advertising expenses will be reported on the consolidated statement of operations in an amount that is greater than the revenue recorded for advertising contributions. Conversely, when an advertising contribution fund is under-spent at a period end, the Company will accrue advertising costs up to advertising contributions recorded in revenue. The Company recorded contributions from franchisees of $139,508 and $0, respectively, during the years ended December 31, 2019 and 2018, which is included in franchise advertising fund contributions on the accompanying consolidated statements of operations.





Income Taxes


We account for income taxes under Accounting Standards Codification ("ASC") 740 Income Taxes ("ASC 740"). Under ASC 740, deferred tax assets and liabilities are determined based on the difference between the financial reporting and tax bases of assets and liabilities and net operating loss and credit carryforwards using enacted tax rates in effect for the year in which the differences are expected to impact taxable income. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized.





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ASC 740 also clarifies the accounting for uncertainty in income taxes recognized in an enterprise's financial statements and prescribes a recognition threshold and measurement process for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return.

Tax benefits claimed or expected to be claimed on a tax return are recorded in our financial statements. A tax benefit from an uncertain tax position is only recognized if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate resolution.

Our policy is to classify assessments, if any, for tax related interest as interest expense and penalties as general and administrative expenses in the consolidated statements of operations.

Recently Issued Accounting Pronouncements

See Note 3 to our consolidated financial statements for the year ended December 31, 2019.

Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

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