National Research : 2020 Earnings Results

Enclosed is a press release announcing the

2020 first quarter results for:

A conference call to discuss these results is scheduled for

tomorrow,Wednesday, May 6, 2020,

at 11:00 a.m. (Eastern Time)

The number to call for this interactive teleconference is:

-1-303-223-2685-

PLAYBACK:

If you are unable to participate in the call, a playback will be

available from 1:00 p.m. Eastern Time on Wednesday, May 6, 2020,

through 6:00 p.m. Eastern Time on Thursday, May 7, 2020.

To listen to that playback, please call the following number:

-1-800-633-8284-

The reservation number is: 21955505

A live simulcast, as well as a 30-day replay of the conference call, will

be available over the Internet at

https://edge.media-server.com/mmc/p/zorgr63b.

(If you do not wish to continue receiving these notices, please contact National Research Corporation at 402-475-2525.)

1245 "Q" Street

Lincoln, NE 68508

Phone: [phone]

Fax: [phone]

Contact: Kevin R. Karas Chief Financial Officer 402-475-2525

NATIONAL RESEARCH CORPORATION ANNOUNCES

FIRST QUARTER 2020 RESULTS

LINCOLN, Nebraska (May 5, 2020) - National Research Corporation (NASDAQ: NRC) today announced results for the first quarter of 2020.

• Revenue increased 8% to $33.9 million
• Net Income increased 43% to $11.8 million
• Net New Sales of $5.7 million
• Voice of the Customer platform recurring contract value reaches $102.9 million

Revenue for the quarter ended March 31, 2020, was $33.9 million, compared to $31.5 million for the same quarter in 2019. Net income for the quarter ended March 31, 2020, was $11.8 million, compared to $8.2 million for the quarter ended March 31, 2019. Diluted earnings per share increased to $0.46 for the quarter ended March 31, 2020, from diluted earnings per share of $0.32 for the quarter ended March 31, 2019. Results for the quarter included an approximately $0.4 million income tax benefit compared with $1.7 million in income tax expense for the first quarter of 2019.

Regarding the Company's first quarter financial performance, Kevin Karas, chief financial officer of National Research Corporation, said, "We achieved strong financial performance in the first quarter with minimal impact from COVID-19. However, given the uncertainty surrounding COVID-19, we assume future growth trends are unlikely to follow those of the past several years."

A listen-only simulcast of National Research Corporation's 2020 first quarter conference call will be available online at http://edge.media-server.com/mmc/p/zorgr63bon May 6, 2020, beginning at 11:00 a.m. Eastern time. The online replay will follow approximately one hour later and continue for 30 days.

NRC Announces First Quarter 2020 Results

Page 2

May 5, 2020

For more than 39 years, National Research Corporation has been a leading provider of analytics and insights that facilitate measurement and improvement of the patient and employee experience while also increasing patient engagement and customer loyalty for healthcare providers, payers and other healthcare organizations in the United States and Canada. The Company's solutions enable its clients to understand the voice of the customer with greater clarity, immediacy and depth.

This press release includes "forward-looking" statements related to the Company that can generally be identified as describing the Company's future plans, objectives or goals. Such forward-looking statements are subject to risks and uncertainties that could cause actual results or outcomes to differ materially from those currently anticipated. COVID-19 is a significant risk factor and the impact on our business is dependent on the duration and spread of the outbreak in the United States and Canada and resulting government mandates and recommendations, which are difficult to predict. The severity and duration of any such impacts on our business cannot be predicted at this time. These forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. For further information about the factors that could affect the Company's future results, please see the Company's filings with the Securities and Exchange Commission.

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NRC Announces First Quarter 2020 Results

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May 5, 2020

NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

Unaudited Condensed Consolidated Statements of Income

(In thousands, except per share data)

Three months ended

				March 31,
				2020							2019
Revenue	$	33,860				$	31,480
Operating expenses:
Direct				12,546							11,654
Selling, general and administrative				8,749							7,707
Depreciation and amortization				1,371							1,415
Total operating expenses				22,666							20,776
Operating income				11,194							10,704
Other income (expense):
Interest income				11							6
Interest expense				(465)					(570)
Other, net				630							(280)
Total other income (expense)				176							(844)
Income before income taxes				11,370							9,860
Income tax provision (benefit)				(385)				1,664
Net income		$	11,755			$	8,196
Earnings Per Share of Common Stock:
Basic Earnings Per Share	$	0.47			$	0.33
Diluted Earnings Per Share		$	0.46					$	0.32
Weighted average shares and share equivalents outstanding
Basic				24,972							24,766
Diluted				25,725							25,509

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NRC Announces First Quarter 2020 Results

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May 5, 2020

NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

Unaudited Condensed Consolidated Balance Sheets

(Dollars in thousands, except share amounts and par value)

			March 31,	December 31,
			2020			2019
Assets
Current assets:
Cash and cash equivalents	$	10,021		$	13,517
Accounts receivable, net		17,403			11,639
Income taxes receivable		580			69
Insurance receivable		2,771			--
Other current assets		4,164			3,932
Total current assets		34,939			29,157
Net property and equipment		12,655			13,530
Goodwill		57,746			57,935
Other, net		10,515			10,063
Total assets	$	115,855		$	110,685
Liabilities and Shareholders' Equity
Current liabilities:
Notes payable	$	4,631		$	4,378
Accounts payable and accrued expenses		4,947			4,687
Accrued compensation		4,913			6,086
Income taxes payable		--			366
Dividends payable		5,278			5,239
Deferred revenue		19,111			16,354
Other current liabilities		999			1,045
Total current liabilities		39,879			38,155
Notes payable, net of current portion		28,593			29,795
Other non-current liabilities		10,086			9,843
Total liabilities		78,558			77,793
Shareholders' equity:
Preferred stock, $0.01 par value, authorized 2,000,000 shares, none issued		--			--
Common stock, $0.001 par value; authorized 60,000,000 shares, issued
30,412,055 in 2020 and 30,151,574 in 2019, outstanding 25,132,001 in 2020
and 24,947,500 in 2019		30			30
Additional paid-in capital		165,631			162,154
Retained earnings (accumulated deficit)		(86,880)		(93,357)
Accumulated other comprehensive loss, foreign currency translation
adjustment		(3,333)		(2,209)
Treasury stock		(38,151)		(33,726)
Total shareholders' equity		37,297			32,892
Total liabilities and shareholders' equity	$	115,855		$	110,685

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