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MarketScreener Homepage  >  Equities  >  Nyse  >  Nautilus, Inc.    NLS

NAUTILUS, INC.

(NLS)
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Nautilus : Bowflex® SelectTech® Dumbbells Earn Red Dot: Best of the Best Design Award

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03/31/2016 | 09:31am EDT

International award acknowledges Nautilus, Inc.’s outstanding design for world’s first smart dumbbells

March 31, 2016 – Nautilus, Inc. (NYSE: NLS), a leader in innovative fitness equipment, has received the prestigious international Red Dot Award: Product Design for the Bowflex® SelectTech® 560 Dumbbells. The dumbbells were awarded the highest honor with a Red Dot: Best of the Best, which recognizes products with groundbreaking designs.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160331005093/en/

The Bowflex® SelectTech® 560 Dumbbells earn prestigious international Red Dot: Best of the Best awar ...

The Bowflex® SelectTech® 560 Dumbbells earn prestigious international Red Dot: Best of the Best award for groundbreaking design. (Photo: Business Wire)

The Bowflex SelectTech 560 Dumbbells are the world’s first-ever smart dumbbells, offering a fully interactive experience to work out harder and smarter. Equipped with the company’s proprietary 3DT™ sensor, the Bowflex SelectTech 560 Dumbbells are the only home strength product with built-in brains to guide users through exercises while tracking reps, sets, calories burned, and providing feedback on form.

The Bowflex SelectTech 560 Dumbbells stood out among 5,214 submissions, capturing the Red Dot Award jury’s attention for the product’s innovation, functionality, ergonomics and durability. Only 1.5 percent of all products entered are recognized with the Red Dot: Best of the Best distinction. Since it was established in 1955, the Red Dot Award ranks among the most renowned design competitions in the world.

The Bowflex SelectTech 560 Dumbbells’ compact design reduces the number of separate dumbbells from 32 down to only two – making them the perfect addition to any home gym. Changing the weights is as easy as twisting the handle. Users can track workouts and set goals using a free 3DT app for their smartphone. Once the app has been downloaded, users can sync the app with Apple Health, Google Fit, MyFitnessPal and UA Record. The 3DT app also comes with 70 preloaded step-by-step workout videos.

“Our goal with the Bowflex SelectTech 560 Dumbbells was to revolutionize a product our customers already trusted by incorporating advanced technology to further meet their strength training needs,” said Tom Moran, Vice President, Advanced Development, Nautilus, Inc. “This Red Dot: Best of the Best honor shows we’re committed to designing products that deliver results and motivate our customers to live healthy lives.”

For more information on the product, visit: www.bowflexselecttech.com.

The Bowflex SelectTech 560 Dumbbells are the second product from Nautilus, Inc. to be recognized with a Red Dot Award: Product Design. The Bowflex Max Trainer® won the award in 2015 for its high performance and unobtrusive design.

About Nautilus, Inc.

Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is a global fitness solutions company that believes everyone deserves a fit and healthy life. With a brand portfolio including Bowflex®, Nautilus®, Octane Fitness®, Schwinn® and Universal®, Nautilus, Inc. develops innovative products to support healthy living through direct and retail channels as well as in commercial channels with Octane Fitness® products.


© Business Wire 2016
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EBIT 2019 -4,96 M
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P/E ratio 2020 31,37
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