Nestle : Nestlé Breakfast Cereals launches organic versions of family favorites
September 19, 2018 at 10:08 am EDT
Share
Cereal Partners Worldwide (CPW), the maker of Nestlé Breakfast Cereals, has launched organic versions of its family-favorite brands CHOCAPIC, NESQUIK and CHEERIOS.
Consumers are increasingly looking to include organic products in their families' diets. Up until now, great-tasting organic breakfast cereal options for children have been limited.
Officially certified organic, the range is made with the same high-quality ingredients you would expect from a Nestlé Breakfast Cereal. Similar to their conventional versions, the new organic variants contain whole grain as the number one ingredient and are free from artificial colors and preservatives.
The launch is part of 's ongoing commitment to making breakfast better for everyone. The new organic range is available in France, Spain and Portugal starting September 2018, and will be available in further markets in 2019.
Earlier this year, Nestlé launched Nestlé for Healthier Kids, a global initiative to help 50 million children live healthier lives by 2030. It includes a commitment to accelerate the transformation of Nestlé's food and beverage portfolio worldwide. That includes adding even more fruits, vegetables, fiber-rich grains and micronutrients, as well as continuing to reduce sugars, salt and saturated fats. It also includes simpler ingredients list and more organic and natural options.
Read the full press release (pdf, 120Kb)
Attachments
Original document
Permalink
Disclaimer
Nestlé SA published this content on 19 September 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 19 September 2018 14:07:04 UTC
Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).
NESTLÉ S.A. 
