Nestle S A : Launch of first and only cat food that reduces allergens in cat hair and dander
February 26, 2020 at 09:33 am EST
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Nestlé Purina has developed the first and only cat food that reduces the allergens in cat hair and dander. Purina Pro Plan LiveClear is a 100% complete, nutritious and balanced dry cat food that has been shown to significantly reduce the allergens in cat hair and dander in as little as three weeks when fed daily.
The breakthrough product stems from more than a decade of research dedicated to finding a safe, effective way to improve quality of life for cats and their owners.
As many as one in five adults worldwide are sensitized to cat allergens, therefore limiting interactions between owners and their cats. Current methods for managing cat allergens often include limiting time with the cat, isolating the cat in the home or removing the cat from the home altogether.
'Many people think that cat hair is the root of their problem,' explained Ebenezer Satyaraj, PhD, immunologist for Nestlé Purina Research and lead investigator for the research,' but it's actually what's on it - the major cat allergen called Fel d 1, a protein that cats produce naturally in their saliva.'
Fel d1 is an allergen produced by all cats - regardless of breed, age, hair length, hair color, sex, or body weight. Produced primarily in cats' salivary and sebaceous glands, Fel d1 is transferred to a cat's hair and skin during grooming, then dispersed in the environment via hair and dried skin flakes.
The key ingredient in Pro Plan LiveClear is a specific protein sourced from eggs. When cats eat LiveClear, the protein binds to the Fel d 1 and safely neutralizes it in the cat's mouth. By reducing active Fel d 1 in the cat's saliva, it reduces the allergen that is transferred to the cat's hair and dander when they groom, ultimately reducing the allergen in the environment without impacting the physiology of the cat.
Pro Plan LiveClear will be available online and at pet specialty retail outlets in the United States in April, with other markets to follow later in 2020.
For more information see U.S. press release and read A feline-friendly breakthrough for managing cat allergens
Media contact:
Nestlé Purina Pet Care
Emily Goldkamp, phone: +1-314-982-1698 [email protected]
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Nestlé SA published this content on 26 February 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 February 2020 14:32:02 UTC
Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).