Nestle S A : to use Nutri-Score nutrition-labelling in Europe
November 27, 2019 at 04:51 am EST
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Nestle will give its food products ratings according to their nutritional value, the packaged food company said, so customers can better decide the healthiness of their shopping.
The maker of KitKat chocolate bars and Nesquik milkshake powder will introduce a labelling system using colours in Austria, Belgium, France, Germany and Switzerland, starting in the first half of 2020.
Nestle said more than more than 5,000 products in the five countries will feature Nutri-Score, a colour-coded system which rates food from Green and the letter A, for healthier products, to red and the letter E, for products whose ingredients are less healthy.
Food makers have been criticised by groups including the Union of Concerned Scientists for confusing labels that have made it difficult for customers to reduce their sugar and fat intake or increase fibre in their diet.
Nestle brands on which Nutri-Score will appear include plant-based products from Garden Gourmet, Nesquik chocolate-flavoured milk, Buitoni pizzas, Nescafe coffee, Maggi products and KitKat chocolate bars, the company said.
(Reporting by John Revill, editing by John Miller)
Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).
NESTLÉ S.A. 
