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This new alliance reflects a growing trend among publishers seeking to provide small advertisers with an efficient and cost-effective way to advertise online through targeted and optimized banner advertisements.
"This self-service solution -- in conjunction with our direct sales team
that focuses on larger ad buys -- allows advertisers with budgets of less than
"We are pleased to have been selected by The
This new comprehensive solution (www.nytimes.com/selfservice) brings NYTimes.com's sought-after inventory to a Self-Service display platform for small advertisers.
The Self-Service platform provides online marketers with creative intelligence and access to a database of successful, customizable display ads that can be uniquely modified with a proprietary customization tool. Marketers can create a Self-Service account on NYTimes.com at www.nytimes.com/selfservice and, by using the platform, easily design an ad and launch a complete, fully managed, scalable ad campaign on the site.
According to
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2007
revenues of
About AdReady
AdReady, Inc. was founded in 2006 by a team of Internet veterans to
transform the way businesses advertise online. As the first online self-
service display ad solution, AdReady enables marketers, of any size, to design
and deploy online display ads based on industry best practices. Marketers have
access to AdReady's data-rich library of original ad themes, real-time ad
customization tools, an intuitive Web-based interface and detailed reporting
on all performance aspects of their advertising campaigns. Headquartered in
AdReady is a trademark of AdReady, Inc. and is registered in the US Contacts: For The New York Times: Diane McNulty, 212-556-5244; diane.mcnulty@nytimes.com Stacy Green, 212-556-7078; green@nytimes.com For AdReady: Megan Prest, 206-792-5182; mprest@adready.com
This press release can be downloaded from www.nytco.com and www.adready.com
SOURCE AdReady, Inc.