For close to a decade, this list has been the gold standard in recognizing innovation and global success within the consumer packaged goods (CPG) space. The steady growth and diversification of Nielsen's Top 25 Breakthrough Innovations mirrors the shifting tides of today's consumer landscape. Powered by BASES, the product innovation discipline within Nielsen, this year's analysis reinforces the anthem that today, success comes in many different forms and strategies.
Nielsen innovation data shows that in 2019, a new product was launched to the
This year's Breakthrough Innovation process reviewed close to 45,000 product launches, introduced to the market in 2017. The brands that made the 2019 list reflect a wide range of products and approaches that succeeded in making meaningful connections with consumers, an impressive feat within an increasingly crowded marketplace. Beyond Nielsen's requirements for products that reflect strong, distinct qualities such as mass potential, longevity, brand incrementality, category distinction and appeal toward a specific consumer target, this year's list brings the continued evolution of the success criteria, which includes all six of Nielsen BASES' activation profiles.
THE 2019 NIELSEN BREAKTHROUGH INNOVATION WINNERS:
Arm & Hammer Clump & Seal Slide
bubly Sparkling Water, Pepsico
CAULIPOWER,
DEVOUR,
Dunkin' Donuts Bottled Iced Coffee,
Flonase Sensimist Allergy Relief,
Harry's,
Herbal Essences, bio:renew,
Just Crack an Egg,
Just For Men Control GX,
Lamb Weston Grown In Idaho
L'Oreal Paris Voluminous
Lay's Poppables,
Maui Moisture,
Mtn Dew DEW-S-A, Pepsico
OuiTM by Yoplait, General Mills
parodontax,
The Red Bull Summer Edition,
RITZ Crisp & Thins,
RXBAR, RXBAR
White Claw
Xyzal,
'Consumers encounter more than 30,000 new products every year, creating a fierce competition to capture the hearts and wallets of consumers,' said
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