The Nike KOBE AD NXT is all about speed. The shoe is formed as a system, bringing together Nike FastFit, QuadFit and REACT to answer Kobe Bryant's desire to get athletes lower than ever to the ground, without sacrificing comfort, and allow for greater court control.
'It is our most technologically advanced basketball shoe we've done in the KOBE line, due to the combination of complex components,' says Ross Klein, Senior Creative Director for Nike Basketball Footwear.
Fans of KOBE footwear will notice some themes from past models (the whole philosophy of the line is iterative progress, after all). To wit: The shoe isn't shy about sharing its secrets. 'We wanted to show the heart and soul of Nike - our capacity to put together systems,' Klein explains. 'The design of this shoe shows off all the pieces; the ingredients are critical. We want people to see the elements that work together within the machine.'
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Nike Inc. published this content on 08 August 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 09 August 2019 00:10:09 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
