Nike : Converse Signs Rising Chinese Basketball Talent Abdulsalam Abdurexiti
April 18, 2019 at 10:13 pm EDT
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In five years, basketball player Abdulsalam Abdurexiti has ascended from the amateur ranks to become one of China's most compelling young talents. His contribution to the China National Team's 2018 championship in Asia and his club team's-winning season led to an invite from the Golden State Warriors to participate in the 2018 NBA Summer League.
The small forward has become a crowd favorite due his aggressive play and heart-on-sleeve attitude. This, combined with Abdurexiti's heralded off-court style, makes him an ideal partner for Converse. He will help support the recently unveiled Converse All Star Pro BB and other initiatives in the sport.
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Nike Inc. published this content on 18 April 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 19 April 2019 02:12:01 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
