Nike : Jordan Brand’s Latest Apparel Collections Take Flight
June 21, 2019 at 01:50 pm EDT
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'The way we approach 23 Engineered is by looking at how to create new thinking in apparel by obsessing over fit, form and function,' says David Creech, VP of Design for Jordan Brand.
Function is of utmost importance. Materials and construction choices are based on need. For example, the focus may be on providing lightweight warmth in fall and winter, transitional layers in spring or breathability in summer. Each concern is reflected in a fresh perspective on how to make or articulate a garment. Ultimately, it's about intentional design and craftsmanship.
'We're looking to solve problems that lead us to a better place for the brand in the future,' says Creech. 'When I look at what we've done historically, we've always played a part in shifting the paradigm, stylistically, of what was happening in the moment.'
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Nike Inc. published this content on 21 June 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 June 2019 17:49:03 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
