Nike : Lock-In and Prepare to Fly with the Air Jordan XXXIII
September 20, 2018 at 10:09 pm EDT
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'This year's game shoe, the AJ XXXIII, is the first basketball shoe to feature FastFit technology, which provides ultimate lockdown to prepare athletes for flight,' says Michael Jordan. 'From day one, we've taken pride in the Air Jordan game shoe, where we focus on athlete insights and the latest innovations to create silhouettes that are distinctly Jordan. That balance also allows the game shoe to continually revolutionize both in sport and style.'
With the addition of FastFit, the Air Jordan XXXIII follows a clear Jordan path. For example, while Air has been the hallmark of Michael Jordan's signature line since 1985, it took Tinker Hatfield's 1988 design for the Jordan III to cement its defining attribute. In that shoe the Air technology was made visible, and with it, MJ's hangtime took on an advanced aura (literally, as he soared from the free throw line in the '88 dunk contest).
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Nike Inc. published this content on 20 September 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 21 September 2018 02:08:02 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
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