Nike and Champs Sports joined together with Minnesota Vikings running back Adrian Peterson to celebrate the grand opening of Nike Yardline at Champs Sports in the Mall of America. Nike Yardline at Champs Sports is a pinnacle football retail destination designed to serve football athletes from pee wee to pro. The new Minneapolis location is the second of its kind to open as a mall-based partnership between Nike and Champs Sports.
Peterson attended the festivities and engaged in a question-and-answer session with local young athletes.
This location will serve Minnesota football athletes 365 days a year by providing access to unique products, training and game expertise, and professional athletes. Consumers will enjoy special access to signature Nike football products, athletes, teams and experiences as well as a connection back to the local and national football community in-store and online.
This Mall of America location will showcase NFL Nike Vikings jerseys, limited player-edition products such as Calvin Johnson's Nike CJ81 Elite Collection, Nike Zoom Revis footwear, Oregon Ducks gear and other regional team products. The partnership features a store-within-a-store concept housing the latest Nike Football product. The first location opened last year at Willowbrook Mall in Wayne, NJ and has quickly become a football retail epicenter; additional U.S. locations are planned for the future
As a digital extension of the store, consumers may access www.champssports.com/yardline for the latest news on product launches and events.
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).