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NIKE (NKE)
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NIKE, Inc. : Adrian Peterson Opens Doors to New Nike Yardline at Champs Sports

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06/22/2013 | 12:32am CET

Nike and Champs Sports joined together with Minnesota Vikings running back Adrian Peterson to celebrate the grand opening of Nike Yardline at Champs Sports in the Mall of America. Nike Yardline at Champs Sports is a pinnacle football retail destination designed to serve football athletes from pee wee to pro. The new Minneapolis location is the second of its kind to open as a mall-based partnership between Nike and Champs Sports.

Peterson attended the festivities and engaged in a question-and-answer session with local young athletes.

This location will serve Minnesota football athletes 365 days a year by providing access to unique products, training and game expertise, and professional athletes. Consumers will enjoy special access to signature Nike football products, athletes, teams and experiences as well as a connection back to the local and national football community in-store and online. 

This Mall of America location will showcase NFL Nike Vikings jerseys, limited player-edition products such as Calvin Johnson's Nike CJ81 Elite Collection, Nike Zoom Revis footwear, Oregon Ducks gear and other regional team products. The partnership features a store-within-a-store concept housing the latest Nike Football product. The first location opened last year at Willowbrook Mall in Wayne, NJ and has quickly become a football retail epicenter;  additional U.S. locations are planned for the future

As a digital extension of the store, consumers may access www.champssports.com/yardline for the latest news on product launches and events.

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Financials ($)
Sales 2019 39 162 M
EBIT 2019 5 098 M
Net income 2019 4 233 M
Finance 2019 51,6 M
Yield 2019 1,13%
P/E ratio 2019 28,37
P/E ratio 2020 23,93
EV / Sales 2019 3,03x
EV / Sales 2020 2,85x
Capitalization 119 B
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Mean consensus OUTPERFORM
Number of Analysts 37
Average target price 87,0 $
Spread / Average Target 16%
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Managers
NameTitle
Mark G. Parker Chairman, President & Chief Executive Officer
Eric D. Sprunk Chief Operating Officer
Andrew Campion Chief Financial Officer & Executive Vice President
Hans van Alebeek Vice President-Global Operations & Technology
James H. Scholefield Global Chief Information Officer & Vice President
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