Nike : Olivia Kim’s "No Cover" Collection Evokes ‘90s New York Street Fashion
October 17, 2019 at 09:04 am EDT
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Olivia Kim, Vice President, Creative Projects at Nordstrom, delivers fresh takes on five Nike, Inc. footwear canvases including the Nike Air Force 1, Air Mowabb, Air Footscape, Air Max 98 and Air Jordan IV, along with 16 apparel and accessory pieces for her latest Nike by Olivia Kim Collection.
The assembled pieces form a perfect confluence of classic Nike and Jordan designs and Olivia's style - which is rooted in the rave and hip-hop styles defining '90s New York. The collection's name, 'No Cover,' is somewhat of a double entendre to a cover charge one would associate with New York nightlife. In Kim's eyes, this collection is meant for everyone - men and women, the young and the old - in order to promote no judgements and no rules.
Additionally, Kim's selection of the silhouettes is predicated on her own latent desires: While she loves New York streetwear from the 90's, at a time when a majority of the fashion-forward styles and fresh colors were made for men and she could never find anything in her size.
Paired with the statement footwear designs that reimagine Nike icons of the era, the collection's apparel is reminiscent of Kim's own free-spirited teenage wardrobe. The collection features vibrant pink, volt, blue, orange and red colors, with the fleece hoodies and graphic tees featuring mini swooshes in glitter pink.
Some of the pieces from the Nike by Olivia Kim apparel capsule include:
Nike x Olivia Kim Classic Padded Sports Bra
Nike x Olivia Kim Mock Neck Tennis Dress
Nike x Olivia Kim Fleece Hoodie
Nike x Olivia Kim Puffer Coat
Nike x Olivia Kim Short Sleeve Striped Tee
Nike x Olivia Kim Short Sleeve Swoosh Tee
Nike x Olivia Kim Short Sleeve Air Max 98 Tee
Nike x Olivia Kim Long Sleeve Peace Sign Tee
Nike x Olivia Kim Beanie
Nike x Olivia Kim Fanny Pack
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Nike Inc. published this content on 17 October 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 October 2019 13:03:05 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
