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MarketScreener Homepage  >  Equities  >  Tokyo  >  Nissan Motor Co Ltd    7201   JP3672400003

NISSAN MOTOR CO LTD (7201)
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Ford unveils future Ranger pickup for segment rivals dominate

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01/14/2018 | 08:44am CEST
Bill Ford, executive chairman of the Ford Motor Company and Jim Hackett (R), President and CEO, present  the 2019 Ford Ranger during the Ford press preview at the North American International Auto Show in Detroit,

DETROIT (Reuters) - Ford Motor Co (>> Ford Motor Company) on Sunday will officially take the wraps off its long-awaited Ranger midsize pickup truck, a year ahead of its arrival in showrooms, as rivals consolidate positions in a segment Detroit automakers once gave up for dead.

DETROIT (Reuters) - Ford Motor Co (>> Ford Motor Company) on Sunday will officially take the wraps off its long-awaited Ranger midsize pickup truck, a year ahead of its arrival in showrooms, as rivals consolidate positions in a segment Detroit automakers once gave up for dead.

Ford executives did not disclose prices or fuel efficiency ratings for the new Ranger during a briefing for the media ahead of the official unveiling at the North American International Auto Show in Detroit.

More than two years ago Ford telegraphed its decision to re-launch the Ranger midsize truck in North America after killing the model in 2011. At the time, Ford executives said they could satisfy pickup truck demand - and make more money - by widening the price range and engine options of its larger F-150 pickup model line. Detroit rivals General Motors Co (>> General Motors Corporation) and Fiat Chrysler Automobiles NV (>> Fiat Chrysler Automobiles) abandoned the segment around the same time.

However, in late 2014, GM launched new Chevrolet Colorado and GMC Sierra pickups, and Japanese automakers Toyota Motor Corp (>> Toyota Motor Corp) and Nissan Motor Co (>> Nissan Motor Co Ltd) reinvigorated their midsize pickup trucks, aiming at customers who wanted to haul bikes, surfboards and other bulky recreational gear, not sheets of plywood.

As gasoline prices stabilized, more customers turned to the new, smaller pickups. GM in 2017 sold more than 145,000 Colorado and Canyon trucks. Toyota, the segment leader, sold more than 198,000 Tacoma trucks in 2017, up 3.4 percent from a year earlier and 27 percent ahead of 2014, according to figures compiled by Autodata.

Sales in the U.S. compact pickup segment as a whole grew in 2017 to more than 417,000 vehicles, up more than 70 percent from 2014, according to Autodata.

"We see more of an opportunity that didn't exist five years ago," Ford truck marketing manager Todd Eckert said.

Ford executives said the North American Ranger will share engineering and some design elements with a work-oriented pickup the company builds and sells in Southeast Asia and other markets. The exterior and interior styling of the North American Ranger will be aimed at a more affluent, recreational use buyer.

The new Ranger will start arriving in North American dealerships in early 2019 and be assembled at its Wayne, Michigan, factory in suburban Detroit. Ford's decision to invest $850 million in the Wayne plant to build the Ranger and a new Bronco SUV won praise last year from U.S. President Donald Trump.

(Reporting By Joe White; Editing by Bill Trott)

By Joseph White

Stocks mentioned in the article
ChangeLast1st jan.
FIAT CHRYSLER AUTOMOBILES 0.26% 13.764 End-of-day quote.-6.06%
FORD MOTOR COMPANY -2.85% 8.51 Delayed Quote.-30.82%
GENERAL MOTORS CORPORATION -2.66% 31.08 Delayed Quote.-21.64%
NISSAN MOTOR CO LTD -0.30% 1006.5 End-of-day quote.-10.93%
TOYOTA MOTOR CORP 0.76% 6662 End-of-day quote.-8.74%
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Financials (JPY)
Sales 2019 11 870 B
EBIT 2019 -
Net income 2019 540 B
Debt 2019 6 811 B
Yield 2019 5,63%
P/E ratio 2019 7,34
P/E ratio 2020 6,69
EV / Sales 2019 0,93x
EV / Sales 2020 0,92x
Capitalization 4 225 B
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Mean consensus HOLD
Number of Analysts 20
Average target price 1 171  JPY
Spread / Average Target 16%
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Managers
NameTitle
Hiroto Saikawa Vice Chairman, President & Chief Executive Officer
Carlos Ghosn Bichara Chairman
Hiroshi Karube Chief Financial Officer
Takao Asami Senior Managing Executive Officer & Head-Research
Anthony Thomas Chief Information Officer & Corporate VP
Sector and Competitors
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BAYERISCHE MOTOREN WERKE-13.38%56 260
HONDA MOTOR CO LTD-21.17%49 862