It’s not officially the holiday season until you’ve placed the faces of
yourself and your family, friends and coworkers onto the bodies of
dancing elves. And thanks to a first-of-its-kind partnership with some
of the North Pole’s top elfin influencers, Office Depot’s (NASDAQ:ODP)
Elf Yourself® is back for 2018.
This press release features multimedia. View the full release here:
(Photo: Office Depot)
“When Office Depot approached us this year, the elves were really all
ears,” said Santa Claus. “After finding out that Elf Yourself was using
Facebook’s augmented reality filters, it was a wrap. The elves were
excited to see their dancing bodies appear in everyone’s Facebook feeds.
Learning the hottest new dances like ‘the floss’ and ‘orange justice’
raised their elf esteem and the overall morale here, too.”
“One of the greatest outcomes of Elf Yourself has been seeing the joy
and laughter a simple video or picture can bring to friends and families
during the holiday season,” said Natalie Malaszenko, senior vice
president, digital business and head elf master. “This year we’ve made
it even easier for people to elf themselves anytime, anywhere – all
while shopping with their families, at the office holiday party, or
while playing with their kids. There’s now more opportunity to create
some truly unique holiday greetings.”
In addition to the mobile
app and website, for the first time, Elf Yourself is expanding the
experience to Facebook, using the social network’s Augmented Reality
(AR) camera effects. Now, you can Elf Yourself and your friends with
real-time interactive features and new dance moves.
The new Elf Yourself Facebook AR filter can be accessed by opening the
Facebook app and going to the Office
Depot page. By using the phone’s front and rear facing cameras,
users can elf themselves or their friends all without leaving Facebook
or needing to take and upload a photo. To celebrate the launch of the
effect on Facebook, Office Depot is also sharing the experience through
Facebook’s new AR ads solution. Those who engage with the effect through
the ad will be given a coupon offer for 25 percent off one regularly
priced item1. Other new features include:
Two new dances – ‘the floss’ and ‘orange justice’ – choose from the
trendiest dance moves of 2018.
Virtual snowballs – Use the rear camera to tap and throw digital
snowballs at your friends that turn them into elves.
Record and share – Is there any better way to say Happy Holidays than
by sharing a video of yourself doing ‘the floss’ while dressed as an
“Over the past 13 years, Elf Yourself has become a beloved part of
people’s holiday experiences,” said Eva Press, North America sales group
lead at Facebook. “We can’t wait for people to delight in the experience
on Facebook, and more easily share the joy of ‘Elfing Yourself’ with the
people they care about. Office Depot is among our first brand partners
to test its camera effect as an AR ad; we’re thrilled to be part of the
brand’s continued transformation.”
And for consumers in search of the perfect holiday greeting card, Elf
Yourself mobile app and website users can turn their dance creation into
the perfect personalized holiday card to be printed, picked up or
shipped from any Office Depot or OfficeMax print center.
Since the inception of Elf Yourself® in 2006, 1.7 billion elves have
been created from more than 500 million sessions globally. In addition
to the new Facebook filters this year, the Elf Yourself app is also
available to download at elfyourself.com or
through your mobile app store.
About Office Depot, Inc.
Office Depot, Inc. (NASDAQ:ODP) is a leading provider of business
services and supplies, products and technology solutions through its
fully integrated omni-channel platform of approximately 1,400 stores,
online presence, and dedicated sales professionals and technicians to
small, medium and enterprise businesses. Through its banner brands
Office Depot®, OfficeMax®, CompuCom® and Grand&Toy®, the company offers
its customers the tools and resources they need to focus on their
passion of starting, growing and running their business. For more
information, visit news.officedepot.com
and follow @officedepot on Facebook, Twitter and Instagram.
Office Depot is a trademark of The Office Club, Inc. OfficeMax is a
trademark of OMX, Inc. CompuCom is a trademark of CompuCom Systems, Inc.
Grand&Toy is a trademark of Grand & Toy, LLC in Canada. ©2018 Office
Depot, Inc. All rights reserved. Any other product or company names
mentioned herein are the trademarks of their respective owners.
1 Subject to coupon terms and conditions. Excludes purchase
of all sale priced items; gift/prepaid cards; technology and consumer
electronic products and accessories or media and software products; and
HP, Epson or Samsung products. Other exclusions apply. See coupon for
details. Expires 12/29/2018 11:59 PM ET.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181115005537/en/