Oman Insurance Company has launched LivFit, a wellness initiative to inspire healthy living. The mission of the initiative is to develop and implement health programs that raise awareness about various diseases, support early detection and encourage insured members' physical and mental well-being.
The launch of LivFit will help to bridge the gap between people's health and wellbeing goals and the level of support and information available. Based on a research done by Oman Insurance Company and Bupa Global last year, 89% of UAE residents believe they could live a healthier life. Furthermore, nearly 40% of respondents claim they do not have sufficient time to manage their wellbeing and 58% of these respondents state work commitments are the main barrier to doing so. Despite this, 80% of respondents would like more information about their health and wellbeing.
LivFit has been developed with the aim to raise awareness, create health literacy and organize health programs to support a healthy lifestyle and encourage well-being of healthcare members. The initiative from Oman Insurance is a testament of its commitment to help clients manage the risks of everyday life by developing risk management programs and innovative healthcare and wellness solutions.
Commenting on the initiative, Christos Adamantiadis, CEO of Oman Insurance Company, said 'LivFit will take us a step further into fulfilling our strategic objective of moving the insurance boundaries by redefining the scope of healthcare business from protection to prevention.'
Dr. Partha Panda, SVP Life and Health Claims at Oman Insurance Company said 'As part of the program, we will work towards organizing programs for our clients to influence individual and organizational health practices. Already, we are sending monthly communication as well as special offers to our healthcare members to support early detection and prevention of various diseases.'
With a commitment for constant improvement, Oman Insurance will endeavor to grow the program to reach out to a greater number of individuals.
The research was conducted by YouGov omnibus survey online with a sample size of 723 during the period of 14- 21 September 2015.