Impact of the COVID-19 Pandemic on our Business
The COVID-19 pandemic has significantly impacted our business and results of
operations. Beginning late in the first quarter, public health efforts to
mitigate the impact of the pandemic, including government actions to restrict
travel, limit public gatherings and shelter in place and mandatory closures of
businesses resulted in many of our clients reducing or suspending their spending
plans with us. For the six months ended June 30, 2020, revenue decreased $981.1
million, or 13.6%, compared to the six months ended June 30, 2019, primarily due
to impact of the COVID-19 pandemic. We expect that the negative impact from the
pandemic on our revenue will continue for the remainder of the year, and such
reduction in revenue could adversely impact our ongoing results of operations
and financial position. These effects could be material. While we believe that
our performance in the second quarter of 2020 was the low point for the year, we
expect that our results of operations for the second half of the year will
continue to be lower than the prior year period; our revenue and margins are
expected to improve compared to the second quarter of 2020.
In the second quarter of 2020, we took actions to align our cost structure,
reduce our workforce and facility requirements and continued the review of
businesses for disposal and assets for impairment. As a result, we recorded a
pre-tax charge of $277.9 million, which is comprised of incremental severance of
$150.0 million, real estate operating lease right-of-use, or ROU, asset and
other asset impairment charges of $55.8 million, other real estate exit costs of
$47.0 million and dispositions and other charges of $25.1 million (see Note 10
to the unaudited consolidated financial statements). These actions reduced
headcount by over 6,000 and reduced the related facility requirements, which
should result in significant reductions in future operating expenses. As a
result, we expect that our margins in the second half of the year will be in
line with the prior year.
The COVID-19 pandemic affected substantially all our clients, with certain
industry sectors being negatively affected more significantly than others,
including travel and entertainment, oil and gas, non-essential retail and
automotive. Clients in these industries cut costs, including postponing or
reducing marketing communication expenditures. Certain industries such as
pharmaceuticals and healthcare, technology, telecommunications, government and
services have fared relatively better to date. Global economic conditions are
volatile and economic uncertainty cuts across all clients, industries and
geographies. Overall, while we have a diversified portfolio of service
offerings, clients and geographies, demand for our services can be expected to
continue to be adversely affected as marketers reduce expenditures in the short
term due to the uncertain impact of the pandemic on the global economy. Over the
second half of 2020, we expect the global economic performance and our
performance to vary by geography depending on how effectively governments
respond to the COVID-19 pandemic and, in turn, allow for the reopening of their
economies. Additionally, we expect some industries that were the most negatively
impacted, including lodging, travel and entertainment, to continue to be
challenged. However, other industries such as retail, food and beverage and
automotive may see improvement.
Although we have experienced a decrease in our cash flow from operating
activities, we have taken numerous proactive steps to strengthen our liquidity
and financial position that are intended to mitigate the potential impact of the
COVID-19 pandemic on our liquidity. In February 2020, we issued $600 million
2.45% Senior Notes due April 30, 2030, or the 2.45% Notes. In March 2020, the
net proceeds from the issuance of the 2.45% Notes were used to redeem the
remaining $600 million principal amount of our 4.45% Senior Notes due August 15,
2020, or the 2020 Notes. As a result, we have no notes maturing until May 2022.
In April 2020, we issued $600 million of 4.20% Senior Notes due June 1, 2030, or
the 4.20% Notes, and we entered into a new $400 million 364 Day revolving credit
facility, or the 364 Day Credit Facility. The 364 Day Credit Facility is in
addition to our existing $2.5 billion multi-currency revolving credit facility,
or Credit Facility, which we extended to mature in February 2025. Further, in
March 2020, we suspended our share repurchase activity.
We are a strategic holding company providing advertising, marketing and
corporate communications services to clients through our branded networks and
agencies around the world. On a global, pan-regional and local basis, our
networks and agencies provide a comprehensive range of services in the following
fundamental disciplines: advertising, CRM, which includes CRM Consumer
Experience and CRM Execution & Support, public relations and healthcare. Our
business model was built and continues to evolve around our clients. While our
networks and agencies operate under different names and frame their ideas in
different disciplines, we organize our services around our clients. Our
fundamental business principle is that our clients' specific marketing
requirements are the central focus of how we structure our service offerings and
allocate our resources. This client-centric business model requires that
multiple agencies within Omnicom collaborate in formal and informal virtual
client networks utilizing our key client matrix organization structure. This
collaboration allows us to cut across our internal organizational structures to
execute our clients' marketing requirements in a consistent and comprehensive
manner. We use our client-centric approach to grow our business by expanding our
service offerings to existing clients, moving into new markets and obtaining new
clients. In addition, we pursue selective acquisitions of complementary
companies with strong entrepreneurial management teams that typically currently
serve or could serve our existing clients.
                                       16

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As a leading global advertising, marketing and corporate communications company,
we operate in all major markets and have a large and diverse client base. For
the six months ended June 30, 2020, our largest client accounted for 3.6% of our
revenue and our 100 largest clients, which represent many of the world's major
marketers, accounted for approximately 55% of our revenue. Our business is
spread across a number of industry sectors with no one industry comprising more
than 17% of our revenue for the six months ended June 30, 2020. Although our
revenue is generally balanced between the United States and international
markets and we have a large and diverse client base, we are not immune to
general economic downturns.
Global economic conditions have a direct impact on our business and financial
performance. Adverse global or regional economic conditions, such as those
currently arising from the COVID-19 pandemic, pose a risk that our clients may
reduce, postpone or cancel spending on advertising, marketing and corporate
communications services, which would reduce the demand for our services. Revenue
is typically lower in the first and third quarters and higher in the second and
fourth quarters, reflecting client spending patterns during the year and
additional project work that usually occurs in the fourth quarter. As a result
of the impact related to the COVID-19 pandemic, we experienced a significant
decline in our organic revenue growth, which will likely continue through the
remainder of 2020. While we are in the process of compiling, updating and
re-evaluating our internal forecasts for the remainder of 2020, we do expect
that we will have negative organic growth and an overall decline in revenue for
the remainder of 2020, as compared to the comparable period in 2019.
As described in more detail below, due to the impact of the COVID-19 pandemic
revenue for the six months ended June 30, 2020, decreased $981.1 million, or
13.6%, compared to the six months ended June 30, 2019. Changes in foreign
exchange rates reduced revenue $111.6 million, or 1.6%, acquisition revenue, net
of disposition revenue, reduced revenue $26.6 million, or 0.4%, reflecting the
disposition of certain non-strategic businesses, and negative organic growth
reduced revenue $842.9 million, or 11.7%.
Certain global events targeted by major marketers for advertising expenditures,
such as the FIFA World Cup and the Olympics, and certain national events, such
as the U.S. election process, may affect our revenue period-over-period in
certain businesses. Typically, these events do not have a significant impact on
our revenue in any period.
Beginning in March and continuing through the second quarter of 2020, our
business experienced the effects from client spending reductions from the impact
related to the COVID-19 pandemic. The spending reductions impacted all our
businesses and markets. The businesses most impacted by the reduction in client
spending were our advertising discipline, primarily in our media businesses, our
CRM Consumer Experience discipline, especially in our event marketing
businesses, and our CRM Execution Support discipline, primarily in our field
marketing and merchandising businesses. In North America, we experienced a
decline in organic revenue in all our businesses, except our healthcare
businesses. In Europe and the Middle East and Africa, all businesses and regions
experienced a decline in organic revenue resulting from the economic impact
attributed to the COVID-19 pandemic. In addition, the economic and political
conditions in the European Union, including the status of Brexit, remain
uncertain and could further negatively impact our businesses in the U.K. and in
the region. In Latin America, the impact of the COVID-19 pandemic compounded the
continuing unstable economic and political conditions in Brazil, and we
experienced negative organic growth in Brazil and throughout the region. In
addition, the weakening of foreign currency exchange rates in all countries in
the region against the U.S. Dollar further contributed to the reduction in
revenue in the region. In Asia-Pacific, almost all our businesses in the region
experienced negative organic growth as a result of the COVID-19 pandemic, and
substantially all currencies weakened against the U.S. Dollar. The economic and
fiscal issues, including the impact related to the COVID-19 pandemic, facing the
countries we operate in can be expected to continue to cause economic
uncertainty and volatility; however, the impact on our business varies by
country. We monitor economic conditions closely, as well as client revenue
levels and other factors. In response to reductions in our revenue that are
expected to continue for the remainder of the year, beginning in the second
quarter of 2020, we took actions to align our cost structure with changes in
client demand and manage our working capital. However, there can be no assurance
whether, or to what extent, our efforts to mitigate any impact of the current
and future adverse economic conditions, reductions in client revenue, changes in
client creditworthiness and other developments will be effective or that
additional actions will not be necessary.
Prior to the COVID-19 pandemic, certain business trends had generally a positive
impact on our business and industry. These trends include clients increasingly
expanding the focus of their brand strategies from national markets to
pan-regional and global markets and integrating traditional and non-traditional
marketing channels, as well as utilizing new communications technologies and
emerging digital platforms. As clients increase their demands for marketing
effectiveness and efficiency, they have made it a practice to consolidate their
business within one service provider in the pursuit of a single engagement
covering all consumer touch points. We have structured our business around these
trends. We believe that our key client matrix organization structure approach to
collaboration and integration of our services and solutions has provided a
competitive advantage to our business in the past and we expect this to continue
beyond the current COVID-19 pandemic over the medium and long term.

                                       17

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Driven by our clients' continuous demand for more effective and efficient
marketing activities, we strive to provide an extensive range of advertising,
marketing and corporate communications services through various client-centric
networks that are organized to meet specific client objectives. These services
include, among others, advertising, brand consulting, content marketing,
corporate social responsibility consulting, crisis communications, custom
publishing, data analytics, database management, digital/direct marketing,
digital transformation, entertainment marketing, experiential marketing, field
marketing, financial/corporate business-to-business advertising, graphic
arts/digital imaging, healthcare marketing and communications, in-store design,
interactive marketing, investor relations, marketing research, media planning
and buying, merchandising and point of sale, mobile marketing, multi-cultural
marketing, non-profit marketing, organizational communications, package design,
product placement, promotional marketing, public affairs, public relations,
retail marketing, sales support, search engine marketing, shopper marketing,
social media marketing and sports and event marketing.
We continually evaluate our portfolio of businesses to identify areas for
investment and acquisition opportunities, as well as to identify non-strategic
or underperforming businesses for disposition. In the first and second quarters
of 2019, we disposed of certain businesses, primarily in our CRM Execution &
Support discipline.
Given our size and breadth, we manage our business by monitoring several
financial indicators. The key indicators that we focus on are revenue and
operating expenses. We analyze revenue growth by reviewing the components and
mix of the growth, including growth by principal regional market and marketing
discipline, the impact from foreign currency exchange rate changes, growth from
acquisitions, net of dispositions and growth from our largest clients. Operating
expenses are comprised of cost of services, selling, general and administrative
expenses, or SG&A, and depreciation and amortization.
Revenue for the quarter ended June 30, 2020 decreased $919.1 million, or 24.7%,
compared to the quarter ended June 30, 2019. Changes in foreign exchange rates
reduced revenue 1.7%, acquisition revenue, net of disposition revenue, reduced
revenue 0.1% and negative organic growth decreased revenue 23.0% as all our
markets were negatively impacted by the COVID-19 pandemic. The change in revenue
across our principal regional markets were: North America decreased $454.4
million, Europe decreased $308.4 million, Asia-Pacific decreased $87.8 million
and Latin America decreased $42.0 million. In North America, we experienced a
decline in organic revenue in all our businesses, except our healthcare
businesses. In Europe, all businesses and regions experienced a decline in
organic revenue, and most currencies in the region weakened against the U.S.
Dollar. In Latin America, we experienced negative organic growth in almost all
our businesses in the region, especially in Brazil. In addition, the weakening
of all currencies in the region against the U.S. Dollar further contributed to
the reduction in revenue in the region. In Asia-Pacific, almost all our
businesses in the region experienced negative organic growth and substantially
all currencies weakened against the U.S. Dollar. The change in revenue in the
second quarter of 2020 compared to the second quarter of 2019, in our
fundamental disciplines was: advertising decreased $602.5 million, CRM Consumer
Experience decreased $174.7 million, CRM Execution & Support decreased $96.3
million, public relations decreased $53.5 million and healthcare increased $7.9
million.
Revenue for the six months of 2020 decreased $981.1 million, or 13.6%, to
$6,207.6 million from $7,188.7 million in the six months of 2019. Changes in
foreign exchange rates reduced revenue 1.6%, acquisition revenue, net of
disposition revenue, reduced revenue 0.4% and negative organic growth decreased
revenue 11.7%. Primarily as a result of the negative impact on our revenue from
the COVID-19 pandemic in the second quarter of 2020, the decrease in revenue
across our principal regional markets were: North America decreased $446.3
million, Europe decreased $330.6 million, Asia-Pacific decreased $94.8 million
and Latin America decreased $59.5 million. In North America, we experienced a
decline in organic revenue in all our businesses, except our healthcare
businesses. The change in revenue in the six months of 2020 compared to the six
months of 2019, in our fundamental disciplines was: advertising decreased $639.2
million, CRM Consumer Experience decreased $190.8 million, CRM Execution &
Support decreased $126.3 million, public relations decreased $55.9 million and
healthcare increased $31.1 million.
We measure cost of services in two distinct categories: salary and service costs
and occupancy and other costs. As a service business, salary and service costs
make up the significant portion of our operating expenses and substantially all
these costs comprise the essential components directly linked to the delivery of
our services. Salary and service costs include employee compensation and
benefits, freelance labor and third-party service costs, which include
third-party supplier costs and client-related travel costs. Occupancy and other
costs consist of the indirect costs related to the delivery of our services,
including office rent and other occupancy costs, equipment rent, technology
costs, general office expenses and other expenses. Also included in cost of
services for 2020 are repositioning costs, which are comprised of incremental
severance costs, asset impairments and real estate exit costs, and a net loss on
dispositions incurred in connection with the actions we took in the second
quarter of 2020 to align our cost structure due to the decline in revenue
resulting from the impact of the COVID-19 pandemic, as described above.
SG&A expenses, which decreased period-over-period, primarily consist of
third-party marketing costs, professional fees and compensation and benefits and
occupancy and other costs of our corporate and executive offices, which includes
group-wide finance and accounting, treasury, legal and governance, human
resource oversight and similar costs.

                                       18

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For the quarter ended June 30, 2020, salary and service costs, which tend to
fluctuate with changes in revenue, decreased $634.1 million, or 23.8%, compared
to the quarter ended June 30, 2019. Salary and related service costs in the
quarter ended June 30, 2020 decreased $235.5 million, or 14.2%,
period-over-period principally as a result of the severance and furlough actions
we took in the second quarter of 2020. Third party service costs, which are
included in salary and service costs and include expenses incurred with
third-party vendors primarily when we act as a principal when performing
services for our clients, decreased $398.6 million, or 39.7%, period-over-period
reflecting the decrease in revenue and the impact of actions we took to align
our cost structure. Occupancy and other costs, which are less directly linked to
changes in revenue than salary and service costs, decreased $25.4 million, or
8.1%, in the second quarter of 2020 compared to the second quarter of 2019.
Operating profit for the second quarter of 2020 included a pre-tax decrease of
$277.9 million due to repositioning costs, comprised of incremental severance
charges and operating lease ROU asset and other asset impairments and other real
estate exit costs of $252.8 million and a net loss on dispositions of $25.1
million (see Note 10 to the unaudited consolidated financial statements).
Operating profit decreased $511.2 million to $62.5 million. Operating margin
decreased to 2.2% from 15.4% and EBITA margin decreased to 3.0% from 16.0%,
period-over-period. Adjusting for the impact of the repositioning costs and net
loss on dispositions, non-GAAP operating profit would have decreased to $340.4
million compared to $573.7 million for the second quarter of 2019. Non-GAAP
operating margin and adjusted EBITA margin for the second quarter of 2020 would
have been 12.2% and 12.9%, respectively, as compared to 15.4% and 16.0%,
respectively, for the second quarter of 2019.
For the six months ended June 30, 2020, salary and service costs, which tend to
fluctuate with changes in revenue, decreased $668.4 million, or 12.8%, compared
to the six months of 2019. Salary and related service costs in the six months of
2020 decreased $259.1 million, or 7.8%, period-over-period. Third party service
costs, which include expenses incurred with third-party vendors primarily when
we act as a principal when performing services for our clients, decreased $409.3
million, or 21.5%, period-over-period reflecting the decrease in revenue and the
impact of actions we took to align our cost structure. Occupancy and other
costs, which are less directly linked to changes in revenue than salary and
service costs, decreased $25.1 million, or 4.0%, in the six months of 2020
compared to the six months of 2019. Operating profit for the six months ended
June 30, 2020 included a pre-tax decrease of $277.9 million due to repositioning
costs, comprised of incremental severance charges and operating lease ROU asset
and other asset impairments and other real estate exit costs of $252.8 million
and a net loss on dispositions of $25.1 million (see Note 10 to the unaudited
consolidated financial statements). Operating profit decreased $519.9 million to
$482.7 million. Operating margin decreased to 7.8% from 13.9% and EBITA margin
decreased to 8.5% from 14.5%, period-over-period. Adjusting for the impact of
the repositioning costs and net loss on dispositions, non-GAAP operating profit
would have decreased to $760.6 million compared to $1,002.6 million for the six
months of 2019. Non- GAAP operating margin and adjusted EBITA margin for the six
months of 2020 would have been 12.3% and 12.9%, respectively, as compared to
13.9% and 14.5%, respectively, for the six months of 2019.
Net interest expense in the second quarter of 2020 decreased $3.0 million
period-over-period to $47.2 million. Net interest expense in the six months of
2020 decreased $3.2 million period-over-period to $93.0 million. Interest
expense on debt decreased $13.5 million to $49.0 million in the second quarter
of 2020 and decreased $18.8 million to $102.9 million in the six months of 2020,
primarily reflecting a reduction in interest expense from our refinancing
activity at lower interest rates in the second half of 2019, partially offset by
a loss of $7.7 million on the early redemption of the remaining $600 million
principal amount of the 2020 Notes and the interest expense from the issuance of
the 2.45% Notes and the 4.20% Notes in February 2020 and April 2020,
respectively (see Note 6 to the consolidated financial statements). Interest
income in the second quarter of 2020 decreased $9.9 million period-over-period
to $6.5 million and in the six months of 2020 decreased $14.2 million
period-over-period to $19.2 million, primarily due to lower rates.
Income tax expense for the second quarter of 2020 decreased $108.7 million
period-over-period primarily as a result of lower pre-tax income that includes
$277.9 million of repositioning costs and net loss on dispositions (see Note 10
to the unaudited consolidated financial statements). Our effective tax rate for
the second quarter of 2020 increased period-over-period to 143.1% from 24.9% and
our effective tax rate for the six months of 2020 increased period-over-period
to 30.6% from 25.7%. The increase was primarily attributable to the
non-deductibility in certain jurisdictions of a portion of the repositioning
costs and net loss on dispositions, partially offset by a lower effective rate
on certain foreign earnings. In the second quarter of 2019, income tax expense
was reduced by $10.8 million primarily from the net favorable settlements of
uncertain tax positions in certain jurisdictions. The non-deductibility of a
portion of the repositioning costs and net loss on dispositions in certain
jurisdictions with lower effective tax rates, had the effect of increasing our
tax rate for the second quarter of 2020 from 26.2% to 143.1% and increasing our
tax rate for the six months of 2020 from 26.1% to 30.6%.
                                       19

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Net loss - Omnicom Group Inc. for the second quarter of 2020 was $24.2 million
as compared to net income - Omnicom Group Inc. of $370.7 million in the second
quarter of 2019. Net income - Omnicom Group Inc. in the six months of 2020
decreased $399.9 million, or 63.1%, to $234.0 million from $633.9 million in the
six months of 2019. The period-over-period decrease is due to the factors
described above. Diluted net loss per share - Omnicom Group Inc. was $0.11 in
the second quarter of 2020 compared to diluted net income per share - Omnicom
Group Inc. of $1.68 in the second quarter of 2019. Diluted net income per share
- Omnicom Group Inc. decreased 62.1% to $1.08 in the six months of 2020,
compared to $2.85 in the six months of 2019, The period-over-period change was
due to the factors described above, as well as the impact of the reduction in
our weighted average common shares outstanding resulting from repurchases of our
common stock through early March 2020.
Net loss - Omnicom Group Inc. and Diluted net loss per share - Omnicom Group
Inc. for the second quarter of 2020 and net income - Omnicom Group Inc. and
diluted net income per share Omnicom Group Inc. for six months of 2020 include a
net after-tax decrease for the repositioning costs and net loss on dispositions
of $223.1 million and $1.03, respectively. Adjusting for those items, non-GAAP
net income - Omnicom Group Inc. and non-GAAP diluted net income per share -
Omnicom Group Inc. would have been $198.9 million and $0.92 for the second
quarter of 2020, respectively, and $457.1 million and $2.11 for the six months
of 2020, respectively.
                                       20

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RESULTS OF OPERATIONS - Second Quarter 2020 Compared to Second Quarter 2019 (in
millions):
                                                                        2020               2019
Revenue                                                             $ 2,800.7          $ 3,719.8
Operating Expenses:
Salary and service costs                                              2,031.1            2,665.2
Occupancy and other costs                                               290.0              315.4
Repositioning costs and net loss on dispositions                        277.9                  -
Cost of services                                                      2,599.0            2,980.6
Selling, general and administrative expenses                             82.1              107.7
Depreciation and amortization                                            57.1               57.8
                                                                      2,738.2            3,146.1
Operating Profit                                                         62.5              573.7
Operating Margin %                                                        2.2  %            15.4  %
Interest Expense                                                         53.7               66.6
Interest Income                                                           6.5               16.4

Income Before Income Taxes and Income (Loss) From Equity Method Investments

                                                              15.3              523.5
Income Tax Expense                                                       21.9              130.6
Income (Loss) From Equity Method Investments                             (7.8)               1.2
Net Income (Loss)                                                       (14.4)             394.1
Net Income (Loss) Attributed To Noncontrolling Interests                  9.8               23.4
Net Income (Loss) - Omnicom Group Inc.                              $   

(24.2) $ 370.7




Non-GAAP Financial Measures
We use EBITA and EBITA Margin as additional operating performance measures that
exclude the non-cash amortization expense of intangible assets, which primarily
consists of amortization of intangible assets arising from acquisitions. We
define EBITA as earnings before interest, taxes and amortization of intangible
assets, and EBITA Margin as EBITA divided by revenue. EBITA and EBITA Margin are
non-GAAP financial measures. We believe that EBITA and EBITA Margin are useful
measures for investors to evaluate the performance of our business. Non-GAAP
financial measures should not be considered in isolation from, or as a
substitute for, financial information presented in compliance with U.S. GAAP.
Non-GAAP financial measures reported by us may not be comparable to similarly
titled amounts reported by other companies.
The following table reconciles the U.S. GAAP financial measure of Net Income
(Loss) - Omnicom Group Inc. to EBITA and EBITA Margin for the periods presented
(in millions):
                                                                         2020               2019
Net Income (Loss) - Omnicom Group Inc.                               $   (24.2)         $   370.7
Net Income Attributed To Noncontrolling Interests                          9.8               23.4
Net Income (Loss)                                                        (14.4)             394.1
Income (Loss) From Equity Method Investments                              (7.8)               1.2
Income Tax Expense                                                        21.9              130.6
Income Before Income Taxes and Income (Loss) From Equity Method
Investments                                                               15.3              523.5
Interest Expense                                                          53.7               66.6
Interest Income                                                            6.5               16.4
Operating Profit                                                          62.5              573.7
Add back: Amortization of intangible assets                               21.4               21.2
Earnings before interest, taxes and amortization of intangible
assets ("EBITA")                                                     $    83.9          $   594.9

Revenue                                                              $ 2,800.7          $ 3,719.8
EBITA                                                                $    83.9          $   594.9
EBITA Margin %                                                             3.0  %            16.0  %



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Revenue


Revenue for the quarter ended June 30, 2020 decreased $919.1 million, or 24.7%,
compared to the quarter ended June 30, 2019. Changes in foreign exchange rates
reduced revenue 1.7%, acquisition revenue, net of disposition revenue, reduced
revenue 0.1% and negative organic growth decreased revenue 23.0% as all our
markets were negatively impacted by the COVID-19 pandemic. The change in revenue
across our principal regional markets were: North America decreased $454.4
million, Europe decreased $308.4 million, Asia-Pacific decreased $87.8 million
and Latin America decreased $42.0 million. In North America, we experienced a
decline in organic revenue in all our businesses, except our healthcare
businesses. In Europe, all businesses and regions experienced a decline in
organic revenue, and most currencies in the region weakened against the U.S.
Dollar. In Latin America, we experienced negative organic growth in almost all
our businesses in the region, especially in Brazil. In addition, the weakening
of all currencies in the region against the U.S. Dollar further contributed to
the reduction in revenue in the region. In Asia-Pacific, almost all our
businesses in the region experienced negative organic growth and substantially
all currencies weakened against the U.S. Dollar. The impact of changes in
foreign exchange rates reduced revenue 1.7%, or $61.6 million, compared to the
second quarter of 2019, primarily resulting from the weakening of substantially
all foreign currencies against the U.S. Dollar, especially the Euro, British
Pound, Brazilian Real, Russian Ruble and Australian Dollar.
The components of revenue change for the second quarter of 2020 in the United
States ("Domestic") and the remainder of the world ("International") were (in
millions):
                                              Total                                                Domestic                                  International
                                        $                 %                $                 %                $                 %
June 30, 2019                      $ 3,719.8                          $ 2,005.2                          $ 1,714.6
 Components of revenue change:
Foreign exchange rate impact           (61.6)           (1.7) %               -               -  %           (61.6)           (3.6) %
Acquisition revenue, net of
disposition revenue                     (2.7)           (0.1) %            (3.7)           (0.2) %             1.0             0.1  %
Organic growth                        (854.8)          (23.0) %          (414.1)          (20.7) %          (440.7)          (25.7) %
June 30, 2020                      $ 2,800.7           (24.7) %       $ 1,587.4           (20.8) %       $ 1,213.3           (29.2) %


The components and percentages are calculated as follows:
•Foreign exchange rate impact is calculated by translating the current period's
local currency revenue using the prior period average exchange rates to derive
current period constant currency revenue (in this case $2,862.3 million for the
Total column). The foreign exchange impact is the difference between the current
period revenue in U.S. Dollars and the current period constant currency revenue
($2,800.7 million less $2,862.3 million for the Total column).
•Acquisition revenue is calculated as if the acquisition occurred twelve months
prior to the acquisition date by aggregating the comparable prior period revenue
of acquisitions through the acquisition date. As a result, acquisition revenue
excludes the positive or negative difference between our current period revenue
subsequent to the acquisition date and the comparable prior period revenue and
the positive or negative growth after the acquisition is attributed to organic
growth. Disposition revenue is calculated as if the disposition occurred twelve
months prior to the disposition date by aggregating the comparable prior period
revenue of dispositions through the disposition date. The acquisition revenue
and disposition revenue amounts are netted in the table.
•Organic growth is calculated by subtracting the foreign exchange rate impact,
and the acquisition revenue, net of disposition revenue components from total
revenue growth.
•The percentage change is calculated by dividing the individual component amount
by the prior period revenue base of that component ($3,719.8 million for the
Total column).
Changes in the value of foreign currencies against the U.S. Dollar affect our
results of operations and financial position. For the most part, because the
revenue and expense of our foreign operations are both denominated in the same
local currency, the economic impact on operating margin is minimized. Assuming
exchange rates at July 15, 2020 remain unchanged, we expect the impact of
changes in foreign exchange rates to decrease revenue by approximately 1.0% for
the year and to have a marginal impact in the third quarter.

                                       22

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Revenue and organic growth in our principal regional markets were (in millions):
                                                   Three Months Ended June 30,
                                    2020            2019         $ Change       % Organic Growth
     Americas:
     North America              $ 1,664.0       $ 2,118.4       $ (454.4)                (21.1) %
     Latin America                   54.9            96.9          (42.0)                (24.1) %
     EMEA:
     Europe                         727.5         1,035.9         (308.4)                (27.4) %
     Middle East and Africa          34.5            61.0          (26.5)                (39.4) %
     Asia-Pacific                   319.8           407.6          (87.8)                (18.6) %
                                $ 2,800.7       $ 3,719.8       $ (919.1)                (23.0) %


Revenue in Europe, which includes our primary markets of the U.K. and the Euro
Zone, decreased $308.4 million for the second quarter of 2020. Revenue in the
U.K., representing 9.5% of revenue, decreased $95.6 million. Revenue in
Continental Europe, which comprises the Euro Zone and the other European
countries, representing 16.5% of revenue, decreased $212.8 million. The decrease
in revenue is due to negative organic growth resulting from the impact of the
COVID-19 pandemic.
In the normal course of business, our agencies both gain and lose business from
clients each year due to a variety of factors. The net change in the second
quarter of 2020 was an overall gain in new business. Under our client-centric
approach, we seek to broaden our relationships with all of our clients. In the
second quarter of 2020 and 2019, our largest client represented 3.9% and 2.9% of
revenue, respectively. Our ten largest and 100 largest clients represented 20.9%
and 55.6% of revenue for the second quarter of 2020, respectively, and 19.5% and
52.0% of revenue for the second quarter of 2019, respectively.
In an effort to monitor the changing needs of our clients and to further expand
the scope of our services to key clients, we monitor revenue across a broad
range of disciplines and group them into the following categories: advertising,
CRM, which includes CRM Consumer Experience and CRM Execution & Support, public
relations and healthcare.
Beginning in March and continuing through the second quarter of 2020, our
business experienced the effects from client spending reductions related to the
COVID-19 pandemic. The spending reductions impacted all our businesses and
markets. The businesses most impacted by the reduction in client spending were
our advertising discipline, primarily in our media businesses, our CRM Consumer
Experience discipline, especially in our event marketing businesses, and our CRM
Execution Support discipline, primarily in our field marketing and merchandising
businesses. Revenue and organic growth by discipline were (in millions):
                                                                                     Three Months Ended June 30,
                                                         2020                                                       2019                                           2020 vs. 2019
                                                                   % of                                    % of                                % Organic
                                                $                Revenue                $                Revenue            $ Change             Growth
Advertising                                $ 1,499.5                 53.5  %       $ 2,102.0                 56.5  %       $ (602.5)               (26.6) %
CRM Consumer Experience                        478.7                 17.1  %           653.4                 17.6  %         (174.7)               (25.6) %
CRM Execution & Support                        227.8                  8.1  %           324.1                  8.7  %          (96.3)               (27.6) %
Public Relations                               295.8                 10.6  %           349.3                  9.4  %          (53.5)               (13.9) %
Healthcare                                     298.9                 10.7  %           291.0                  7.8  %            7.9                  3.2  %
                                           $ 2,800.7                               $ 3,719.8                               $ (919.1)               (23.0) %




                                       23

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We provide services to clients that operate in various industry sectors. Revenue
by sector was:
                                       Three Months Ended June 30,
                                             2020                 2019
Food and Beverage                                       14  %      14  %
Consumer Products                                        9  %       9  %
Pharmaceuticals and Healthcare                          18  %      14  %
Financial Services                                       8  %       9  %
Technology                                               9  %       7  %
Auto                                                     9  %      10  %
Travel and Entertainment                                 6  %       8  %
Telecommunications                                       6  %       5  %
Retail                                                   6  %       7  %
Services                                                 2  %       2  %
Oil, Gas and Utilities                                   2  %       2  %
Not-for-Profit                                           1  %       2  %
Government                                               3  %       2  %
Education                                                1  %       1  %
Other                                                    6  %       8  %
                                                       100  %     100  %


The COVID-19 pandemic affected substantially all our clients, with certain
industry sectors being negatively affected more significantly than others,
including travel and entertainment, oil, gas and utilities, retail and auto.
Certain industries such as pharmaceuticals and healthcare, technology,
telecommunications and government have fared relatively better to date.
Operating Expenses
Operating expenses were (in millions):
                                                                               Three Months Ended June 30,
                                                    2020                                                     2019                                          2020 vs. 2019
                                                             % of                                   % of                 $                  %
                                           $                Revenue               $                Revenue            Change             Change
Revenue                               $ 2,800.7                              $ 3,719.8                              $ (919.1)              (24.7) %
Operating Expenses:
Salary and service costs:
Salary and related service costs        1,424.7                50.9  %         1,660.2                44.6  %         (235.5)              (14.2) %
Third party service costs                 606.4                21.7  %         1,005.0                27.0  %         (398.6)              (39.7) %
                                        2,031.1                72.5  %         2,665.2                71.6  %         (634.1)              (23.8) %
Occupancy and other costs                 290.0                10.4  %           315.4                 8.5  %          (25.4)               (8.1) %
Repositioning costs and net loss on
dispositions                              277.9                 9.9  %               -                   -  %          277.9                   -  %
  Cost of services                      2,599.0                                2,980.6                                (381.6)              (12.8) %
Selling, general and administrative
expenses                                   82.1                 2.9  %           107.7                 2.9  %          (25.6)              (23.8) %
Depreciation and amortization              57.1                 2.0  %            57.8                 1.6  %           (0.7)               (1.2) %
                                        2,738.2                97.8  %         3,146.1                84.6  %         (407.9)              (13.0) %
Operating Profit                      $    62.5                 2.2  %       $   573.7                15.4  %       $ (511.2)              (89.1) %



                                       24

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For the quarter ended June 30, 2020, salary and service costs, which tend to
fluctuate with changes in revenue, decreased $634.1 million, or 23.8%, compared
to the quarter ended June 30, 2019. Salary and related service costs in the
quarter ended June 30, 2020 decreased $235.5 million, or 14.2%,
period-over-period principally as a result of the severance and furlough actions
we took in the second quarter of 2020. Third party service costs, which are
included in salary and service costs and include expenses incurred with
third-party vendors primarily when we act as a principal when performing
services for our clients, decreased $398.6 million, or 39.7%, period-over-period
reflecting the decrease in revenue and the impact of actions we took to align
our cost structure. Occupancy and other costs, which are less directly linked to
changes in revenue than salary and service costs, decreased $25.4 million, or
8.1%, in the second quarter of 2020 compared to the second quarter of 2019.
Operating profit for the second quarter of 2020 included a pre-tax decrease of
$277.9 million due to repositioning costs, comprised of incremental severance
charges and operating lease ROU asset and other asset impairments and other real
estate exit costs of $252.8 million and a net loss on dispositions of $25.1
million (see Note 10 to the unaudited consolidated financial statements).
Operating profit decreased $511.2 million to $62.5 million. Operating margin
decreased to 2.2% from 15.4% and EBITA margin decreased to 3.0% from 16.0%,
period-over-period. Adjusting for the impact of the repositioning costs and net
loss on dispositions, non-GAAP operating profit would have decreased to $340.4
million compared to $573.7 million for the second quarter of 2019. Non-GAAP
operating margin and adjusted EBITA margin for the second quarter of 2020 would
have been 12.2% and 12.9%, respectively, as compared to 15.4% and 16.0%,
respectively, for the second quarter of 2019.
Net Interest Expense
Net interest expense in the second quarter of 2020 decreased $3.0 million
period-over-period to $47.2 million. Interest expense on debt decreased $13.5
million to $49.0 million in the second quarter of 2020, primarily reflecting a
reduction in interest expense from refinancing activity, principally from the
issuance of the Euro notes at lower interest rates in the second half of 2019,
partially offset by a loss of $7.7 million on the early redemption of the
remaining $600 million principal amount of the 2020 Notes and the interest
expense from the issuance of the 2.45% Notes and the 4.20% Notes in February
2020 and April 2020, respectively (see Note 6 to the consolidated financial
statements). Interest income decreased $9.9 million period-over-period to $6.5
million, primarily due to lower rates.
Income Taxes
Income tax expense for the second quarter of 2020 decreased $108.7 million
period-over-period primarily as a result of lower pre-tax income that includes
$277.9 million of repositioning costs and net loss on dispositions (see Note 10
to the unaudited consolidated financial statements). Our effective tax rate for
the second quarter of 2020 increased period-over-period to 143.1% from 24.9%.
The increase was primarily attributable to the non-deductibility in certain
jurisdictions of a portion of the repositioning costs and net loss on
dispositions, partially offset by a lower effective rate on certain foreign
earnings. In the second quarter of 2019, income tax expense was reduced by $10.8
million primarily from the net favorable settlements of uncertain tax positions
in certain jurisdictions. The non-deductibility of a portion of the
repositioning costs and net loss on dispositions in certain jurisdictions with
lower effective tax rates, had the effect of increasing our tax rate for the
second quarter of 2020 from 26.2% to 143.1%.
Net Income (Loss) Per Share - Omnicom Group Inc.
Net loss - Omnicom Group Inc. for the second quarter of 2020 was $24.2 million
as compared to net income - Omnicom Group Inc. of $370.7 million in the second
quarter of 2019. The period-over-period decrease is due to the factors described
above. Diluted net loss per share - Omnicom Group Inc. was $0.11 in the second
quarter of 2020 compared to diluted net income per share - Omnicom Group Inc. of
$1.68 in the second quarter of 2019. The period-over-period change was due to
the factors described above, as well as the impact of the reduction in our
weighted average common shares outstanding resulting from shares issued for
restricted stock awards, stock option exercises and the employee stock purchase
plan. Net loss - Omnicom Group Inc. and Diluted net income (loss) per share -
Omnicom Group Inc. for the second quarter of 2020 include a net after-tax
decrease for the repositioning costs and net loss on dispositions of $223.1
million and $1.03, respectively. Adjusting for those items, non-GAAP net income
- Omnicom Group Inc. and non-GAAP diluted net income per share - Omnicom Group
Inc. would have been $198.9 million and $0.92 for the second quarter of 2020,
respectively.
Reconciliation of Non-GAAP Measures
Non-GAAP operating profit, adjusted EBITA, Non-GAAP net income - Omnicom Group
Inc., and Non-GAAP diluted net income per share - Omnicom Group Inc. are
Non-GAAP financial measures that adjust the 2020 financial measures for the
$277.9 million pre-tax impact of the repositioning costs and net loss on
dispositions (see Note 10 to the unaudited consolidated financial statements).
We believe these Non-GAAP measures aid investors by providing additional insight
into our operational performance and help clarify trends affecting our business.
For comparability of reporting, management considers Non-GAAP measures in
conjunction with GAAP financial results in evaluating business performance.
These Non-GAAP financial measures presented should not be considered a
substitute for, or superior to, the measures of financial performance prepared
in accordance with GAAP.
                                       25

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Three Months Ended June 30,


                                                                           2020                  2019

Non-GAAP operating profit, non-GAAP operating margin, adjusted EBITA and adjusted EBITA margin: Net Income (Loss) - Omnicom Group Inc.

$       (24.2)          $   370.7
Net Income Attributed to Noncontrolling Interests                              9.8                23.4
Net Income (Loss)                                                            (14.4)              394.1
Income (Loss) From Equity Method Investments                                  (7.8)                1.2
Income Tax Expense                                                            21.9               130.6

Income Before Income Taxes and Income (Loss) From Equity Method Investments

                                                                   15.3               523.5
Interest Expense                                                              53.7                66.6
Interest Income                                                                6.5                16.4
Operating Profit                                                              62.5               573.7
Operating Margin %                                                             2.2   %            15.4  %
Repositioning Costs and Net Loss on Dispositions                             277.9                 0.0
Non-GAAP Operating Profit                                                    340.4               573.7
Non-GAAP Operating Margin                                                     12.2   %            15.4  %
Add back: Amortization of intangible assets                                   21.4                21.2
Adjusted EBITA                                                       $       361.8           $   594.9
Adjusted EBITA Margin %                                                       12.9   %            16.0  %
Non-GAAP net - income Omnicom Group Inc. and Non-GAAP diluted net
income
per share - Omnicom Group Inc.:
Net Income (Loss) - Omnicom Group Inc.                               $       (24.2)          $   370.7
Repositioning costs and net loss on dispositions                             277.9                   -

Net income tax benefit of repositioning costs and net loss on dispositions

                                                                 (54.8)                  -
Non-GAAP net income Omnicom Group Inc.                               $       198.9           $   370.7

Diluted net income (loss) per share - Omnicom Group Inc.             $       (0.11)          $    1.68
Repositioning costs and net loss on dispositions                              1.03                   -
Non-GAAP diluted net income per share - Omnicom Group Inc.           $        0.92           $    1.68

Weighted average shares                                              $       215.4           $   220.9



                                       26

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RESULTS OF OPERATIONS - Six Months of 2020 Compared to Six Months of 2019 (in
millions):
                                                                        2020               2019
Revenue                                                             $ 6,207.6          $ 7,188.7
Operating Expenses:
Salary and service costs                                              4,564.4            5,232.8
Occupancy and other costs                                               599.6              624.7
Repositioning costs and net loss on dispositions                        277.9                  -
Cost of services                                                      5,441.9            5,857.5
Selling, general and administrative expenses                            168.9              211.2
Depreciation and amortization                                           114.1              117.4
                                                                      5,724.9            6,186.1
Operating Profit                                                        482.7            1,002.6
Operating Margin %                                                        7.8  %            13.9  %
Interest Expense                                                        112.2              129.6
Interest Income                                                          19.2               33.4

Income Before Income Taxes and Income (Loss) From Equity Method Investments

                                                             389.7              906.4
Income Tax Expense                                                      119.3              233.2
Income (Loss) From Equity Method Investments                            (13.0)               0.7
Net Income                                                              257.4              673.9
Net Income Attributed To Noncontrolling Interests                        23.4               40.0
Net Income - Omnicom Group Inc.                                     $   

234.0 $ 633.9




Non-GAAP Financial Measures
We use EBITA and EBITA Margin as additional operating performance measures that
exclude the non-cash amortization expense of intangible assets, which primarily
consists of amortization of intangible assets arising from acquisitions. We
define EBITA as earnings before interest, taxes and amortization of intangible
assets, and EBITA Margin as EBITA divided by revenue. EBITA and EBITA Margin are
non-GAAP financial measures. We believe that EBITA and EBITA Margin are useful
measures for investors to evaluate the performance of our business. Non-GAAP
financial measures should not be considered in isolation from, or as a
substitute for, financial information presented in compliance with U.S. GAAP.
Non-GAAP financial measures reported by us may not be comparable to similarly
titled amounts reported by other companies.
The following table reconciles the U.S. GAAP financial measure of Net Income -
Omnicom Group Inc. to EBITA and EBITA Margin for the periods presented (in
millions):
                                                                         2020               2019
Net Income - Omnicom Group Inc.                                      $   234.0          $   633.9
Net Income Attributed To Noncontrolling Interests                         23.4               40.0
Net Income                                                               257.4              673.9
Income (Loss) From Equity Method Investments                             (13.0)               0.7
Income Tax Expense                                                       119.3              233.2
Income Before Income Taxes and Income (Loss) From Equity Method
Investments                                                              389.7              906.4
Interest Expense                                                         112.2              129.6
Interest Income                                                           19.2               33.4
Operating Profit                                                         482.7            1,002.6
Add back: Amortization of intangible assets                               42.2               42.8
Earnings before interest, taxes and amortization of intangible
assets ("EBITA")                                                     $   524.9          $ 1,045.4

Revenue                                                              $ 6,207.6          $ 7,188.7
EBITA                                                                $   524.9          $ 1,045.4
EBITA Margin %                                                             8.5  %            14.5  %



                                       27

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Revenue


Revenue for the six months of 2020 decreased $981.1 million, or 13.6%, to
$6,207.6 million from $7,188.7 million in the six months of 2019. Changes in
foreign exchange rates reduced revenue 1.6%, acquisition revenue, net of
disposition revenue, reduced revenue 0.4%, and negative organic growth decreased
revenue 11.7%. Primarily as a result of the negative impact on our revenue from
the COVID-19 pandemic in the second quarter of 2020, the decrease in revenue
across our principal regional markets were: North America decreased $446.3
million, Europe decreased $330.6 million, Asia-Pacific decreased $94.8 million
and Latin America decreased $59.5 million. In North America, we experienced a
decline in organic revenue in all our businesses, except our healthcare
businesses. The change in revenue in the six months of 2020 compared to the six
months of 2019, in our fundamental disciplines was: advertising decreased $639.2
million, CRM Consumer Experience decreased $190.8 million, CRM Execution &
Support decreased $126.3 million, public relations decreased $55.9 million and
healthcare increased $31.1 million. The impact of changes in foreign exchange
rates reduced revenue 1.6%, or $111.6 million, compared to the six months of
2019, primarily resulting from the weakening of substantially all foreign
currencies against the U.S. Dollar, especially the Euro, British Pound,
Brazilian Real, Russian Ruble and Australian Dollar.
The components of revenue change for the six months of 2020 in the United States
("Domestic") and the remainder of the world ("International") were (in
millions):
                                                    Total                                                Domestic                                  International
                                              $                 %                $                 %                $                 %
June 30, 2019                            $ 7,188.7                          $ 3,889.4                          $ 3,299.3
 Components of revenue change:
Foreign exchange rate impact                (111.6)           (1.6) %               -               -  %          (111.6)           (3.4) %
Acquisition revenue, net of disposition
revenue                                      (26.6)           (0.4) %           (26.4)           (0.7) %            (0.2)              -  %
Organic growth                              (842.9)          (11.7) %          (381.3)           (9.8) %          (461.6)          (14.0) %
June 30, 2020                            $ 6,207.6           (13.6) %       $ 3,481.7           (10.5) %       $ 2,725.9           (17.4) %


The components and percentages are calculated as follows:
•Foreign exchange rate impact is calculated by translating the current period's
local currency revenue using the prior period average exchange rates to derive
current period constant currency revenue (in this case $6,319.2 million for the
Total column). The foreign exchange impact is the difference between the current
period revenue in U.S. Dollars and the current period constant currency revenue
($6,207.6 million less $6,319.2 million for the Total column).
•Acquisition revenue is calculated as if the acquisition occurred twelve months
prior to the acquisition date by aggregating the comparable prior period revenue
of acquisitions through the acquisition date. As a result, acquisition revenue
excludes the positive or negative difference between our current period revenue
subsequent to the acquisition date and the comparable prior period revenue and
the positive or negative growth after the acquisition is attributed to organic
growth. Disposition revenue is calculated as if the disposition occurred twelve
months prior to the disposition date by aggregating the comparable prior period
revenue of dispositions through the disposition date. The acquisition revenue
and disposition revenue amounts are netted in the table.
•Organic growth is calculated by subtracting the foreign exchange rate impact,
and the acquisition revenue, net of disposition revenue components from total
revenue growth.
•The percentage change is calculated by dividing the individual component amount
by the prior period revenue base of that component ($7,188.7 million for the
Total column).
Revenue and organic growth in our principal regional markets were (in millions):
                                               Six Months Ended June 30,
                               2020            2019         $ Change       % Organic Growth
Americas:
North America              $ 3,661.3       $ 4,107.6       $ (446.3)                (10.1) %
Latin America                  126.3           185.8          (59.5)                (15.0) %
EMEA:
Europe                       1,650.8         1,981.4         (330.6)                (14.4) %
Middle East and Africa          90.1           140.0          (49.9)                (33.2) %
Asia-Pacific                   679.1           773.9          (94.8)                 (8.9) %
                           $ 6,207.6       $ 7,188.7       $ (981.1)                (11.7) %



                                       28

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Revenue in Europe, which includes our primary markets of the U.K. and the Euro
Zone, decreased $330.6 million for the six months of 2020 as compared to the
prior year period. Revenue in the U.K., representing 9.8% of total revenue,
decreased $89.3 million, primarily due to the weakening of the British Pound
against the U.S. Dollar. Revenue in Continental Europe, which comprises the Euro
Zone and the other European countries, representing 16.8% of total revenue,
decreased $241.3 million primarily due to disposition activity and the
unfavorable impact from changes in foreign exchange rates.
In the normal course of business, our agencies both gain and lose business from
clients each year due to a variety of factors. The net change through the six
months of 2020 was an overall gain in new business. Under our client-centric
approach, we seek to broaden our relationships with all of our clients. Our
largest client represented 3.6% and 3.0% of our revenue for the six months of
2020 and 2019, respectively. Our ten largest and 100 largest clients represented
21.3% and 54.7% of our revenue for the six months of 2020, respectively, and
19.3% and 51.7% of our revenue for the six months of 2019, respectively.
In an effort to monitor the changing needs of our clients and to further expand
the scope of our services to key clients, we monitor revenue across a broad
range of disciplines and group them into the following categories: advertising,
CRM, which includes CRM Consumer Experience and CRM Execution & Support, public
relations and healthcare.
Beginning in March and continuing through the second quarter of 2020, our
business experienced the effects from client spending reductions related to the
COVID-19 pandemic. The spending reductions impacted all our businesses and
markets. The businesses most impacted by the reduction in client spending were,
our advertising discipline, primarily in our media businesses, our CRM Consumer
Experience discipline, especially in our event marketing businesses, and our CRM
Execution Support discipline, primarily in our field marketing and merchandising
businesses. Revenue and organic growth by discipline were (in millions):
                                                                                Six Months Ended June 30,
                                                   2020                                                       2019
                                                             % of                                    % of                                % Organic
                                          $                Revenue                $                Revenue            $ Change             Growth
Advertising                          $ 3,392.3                 54.7  %       $ 4,031.5                 56.1  %       $ (639.2)               (13.9) %
CRM Consumer Experience                1,061.7                 17.1  %         1,252.5                 17.4  %         (190.8)               (14.0) %
CRM Execution & Support                  545.9                  8.8  %           672.2                  9.4  %         (126.3)               (13.7) %
Public Relations                         627.5                 10.1  %           683.4                  9.5  %          (55.9)                (7.0) %
Healthcare                               580.2                  9.3  %           549.1                  7.6  %           31.1                  6.2  %
                                     $ 6,207.6                               $ 7,188.7                               $ (981.1)               (11.7) %


We provide services to clients that operate in various industry sectors. Revenue
by sector was:
                                       Six Months Ended June 30,
                                            2020                2019
Food and Beverage                                     14  %      14  %
Consumer Products                                      8  %       9  %
Pharmaceuticals and Healthcare                        16  %      14  %
Financial Services                                     8  %       9  %
Technology                                             8  %       7  %
Auto                                                  10  %      10  %
Travel and Entertainment                               8  %       8  %
Telecommunications                                     6  %       5  %
Retail                                                 6  %       7  %
Services                                               2  %       2  %
Oil, Gas and Utilities                                 2  %       2  %
Not-for-Profit                                         1  %       2  %
Government                                             3  %       2  %
Education                                              1  %       1  %
Other                                                  7  %       8  %
                                                     100  %     100  %

The COVID-19 pandemic affected substantially all our clients, with certain industry sectors being negatively affected more significantly than others, including travel and entertainment, oil, gas and utilities, retail and auto. Certain industries such as pharmaceuticals and healthcare, technology, telecommunications and government have fared relatively better to date.


                                       29

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Operating Expenses
Operating expenses were (in millions):
                                                                                      Six Months Ended June 30,
                                                          2020                                                     2019                                          2020 vs. 2019
                                                                   % of                                   % of                 $                  %
                                                 $                Revenue               $                Revenue            Change             Change
Revenue                                     $ 6,207.6                              $ 7,188.7                              $ (981.1)              (13.6) %
Operating Expenses:
Salary and service costs:
Salary and related service costs              3,067.1                49.4  %         3,326.2                46.3  %         (259.1)               (7.8) %
Third party service costs                     1,497.3                24.1  %         1,906.6                26.5  %         (409.3)              (21.5) %
                                              4,564.4                73.5  %         5,232.8                72.8  %         (668.4)              (12.8) %
Occupancy and other costs                       599.6                 9.7  %           624.7                 8.7  %          (25.1)               (4.0) %
Repositioning costs and net loss on
dispositions                                    277.9                 4.5  %               -                   -  %          277.9                   -  %
  Cost of services                            5,441.9                                5,857.5                                (415.6)
Selling, general and administrative
expenses                                        168.9                 2.7  %           211.2                 2.9  %          (42.3)              (20.0) %
Depreciation and amortization                   114.1                 1.8  %           117.4                 1.6  %           (3.3)               (2.8) %
                                              5,724.9                92.2  %         6,186.1                86.1  %         (461.2)               (7.5) %
Operating Profit                            $   482.7                 7.8  %       $ 1,002.6                13.9  %       $ (519.9)              (51.9) %


For the six months ended June 30, 2020, salary and service costs, which tend to
fluctuate with changes in revenue, decreased $668.4 million, or 12.8%, compared
to the six months of 2019. Salary and related service costs in the six months of
2020 decreased $259.1 million, or 7.8%, period-over-period. Third party service
costs, which include expenses incurred with third-party vendors primarily when
we act as a principal when performing services for our clients, decreased $409.3
million, or 21.5%, period-over-period reflecting the decrease in revenue and the
impact of actions we took to align our cost structure. Occupancy and other
costs, which are less directly linked to changes in revenue than salary and
service costs, decreased $25.1 million, or 4.0%, in the six months of 2020
compared to the six months of 2019. Operating profit for the six months ended
June 30, 2020 included a pre-tax decrease of $277.9 million due to repositioning
costs, comprised of incremental severance charges and operating lease ROU asset
and other asset impairments and other real estate exit costs of $252.8 million
and a net loss on dispositions of $25.1 million (see Note 10 to the unaudited
consolidated financial statements). Operating profit decreased $519.9 million to
$482.7 million. Operating margin decreased to 7.8% from 13.9% and EBITA margin
decreased to 8.5% from 14.5%, period-over-period. Adjusting for the impact of
the repositioning costs and net loss on dispositions, non-GAAP operating profit
would have decreased to $760.6 million compared to $1,002.6 million for the six
months of 2019. Non- GAAP operating margin and adjusted EBITA margin for the six
months of 2020 would have been 12.3% and 12.9%, respectively, as compared to
13.9% and 14.5%, respectively, for the six months of 2019.
Net Interest Expense
Net interest expense in the six months of 2020 decreased $3.2 million
period-over-period to $93.0 million. Interest expense on debt decreased $18.8
million to $102.9 million in the six months of 2020, reflecting a reduction in
interest expense from our refinancing activity at lower interest rates in 2019,
partially offset by a loss of $7.7 million on the early redemption of the
remaining $600 million principal amount of the 2020 Notes and the interest
expense from the issuance of the 2.45% Notes and the 4.20% Notes in February
2020 and April 2020, respectively (see Note 6 to the consolidated financial
statements). Interest income in the six months of 2020 decreased $14.2 million
period-over-period to $19.2 million, primarily due to lower rates.
Income Taxes
Our effective tax rate for the six months of 2020 increased period-over-period
to 30.6% from 25.7%. The increase was primarily attributable to the
non-deductibility in certain jurisdictions of a portion of the repositioning
costs and net loss on dispositions, partially offset by a lower effective rate
on certain foreign earnings. In the second quarter of 2019, income tax expense
was reduced by $10.8 million primarily from the net favorable settlements of
uncertain tax positions in certain jurisdictions. The non-deductibility of a
portion of the repositioning costs and net loss on dispositions in certain
jurisdictions with lower effective tax rates, had the effect of increasing our
tax rate for the six months of 2020 from 26.1% to 30.6%.
Net Income Per Share - Omnicom Group Inc.
Net income - Omnicom Group Inc. in the six months of 2020 decreased $399.9
million, or 63.1%, to $234.0 million from $633.9 million in the six months of
2019. The period-over-period decrease is due to the factors described above.
Diluted net
                                       30

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income per share - Omnicom Group Inc. decreased 62.1% to $1.08 in the six months
of 2020, compared to $2.85 in the six months of 2019, due to the factors
described above, as well as the impact of the reduction in our weighted average
common shares outstanding resulting from repurchases of our common stock through
March 2020, net of shares issued for restricted stock awards, stock option
exercises and the employee stock purchase plan. Net income - Omnicom Group Inc.
and diluted net income per share Omnicom Group Inc. for the six months of 2020
include a net after-tax decrease for the repositioning costs and net loss on
dispositions of $223.1 million and $1.03, respectively. Adjusting for those
items, non-GAAP net income - Omnicom Group Inc. and non-GAAP diluted net income
per share - Omnicom Group Inc would have been $457.1 million and $2.11 for the
six months of 2020, respectively.
Reconciliation of Non-GAAP Measures
Non-GAAP operating profit, adjusted EBITA, Non-GAAP net income - Omnicom Group
Inc., and Non-GAAP diluted net income per share - Omnicom Group Inc. are
Non-GAAP financial measures that adjust the 2020 financial measures for the
$277.9 million pre-tax impact of the repositioning costs and net loss on
dispositions (see Note 10 to the unaudited consolidated financial statements).
We believe these Non-GAAP measures aid investors by providing additional insight
into our operational performance and help clarify trends affecting our business.
For comparability of reporting, management considers Non-GAAP measures in
conjunction with GAAP financial results in evaluating business performance.
These Non-GAAP financial measures presented should not be considered a
substitute for, or superior to, the measures of financial performance prepared
in accordance with GAAP.
                                                                         Six Months Ended June 30,
                                                                          2020                 2019

Non-GAAP operating profit, non-GAAP operating margin, adjusted EBITA and adjusted EBITA margin: Net Income - Omnicom Group Inc.

$     234.0           $   633.9
Net Income Attributed to Noncontrolling Interests                           23.4                40.0
Net Income                                                                 257.4               673.9
Income (Loss) From Equity Method Investments                               (13.0)                0.7
Income Tax Expense                                                         119.3               233.2
Income Before Income Taxes and Income (Loss) From Equity Method
Investments                                                                389.7               906.4
Interest Expense                                                           112.2               129.6
Interest Income                                                             19.2                33.4
Operating Profit                                                           482.7             1,002.6
Operating Margin %                                                           7.8   %            13.9  %
Repositioning Costs and Net Loss on Dispositions                           277.9                 0.0
Non-GAAP Operating Profit                                                  760.6             1,002.6
Non-GAAP Operating Margin                                                   12.3   %            13.9  %
Add back: Amortization of intangible assets                                 42.2                42.8
Adjusted EBITA                                                       $     802.8           $ 1,045.4
Adjusted EBITA Margin %                                                     12.9   %            14.5  %
Non-GAAP net - income Omnicom Group Inc. and Non-GAAP diluted net
income
per share - Omnicom Group Inc.:
Net Income - Omnicom Group Inc.                                      $     234.0           $   633.9
Repositioning costs and net loss on dispositions                           277.9                   -

Net income tax benefit of repositioning costs and net loss on dispositions

                                                               (54.8)                  -
Non-GAAP net income Omnicom Group Inc.                               $     457.1           $   633.9

Diluted net income per share - Omnicom Group Inc.                    $      1.08           $    2.85
Repositioning costs and net loss on dispositions                            1.03                   -
Non-GAAP diluted net income per share - Omnicom Group Inc.           $      2.11           $    2.85

Weighted average shares                                              $     216.5           $   222.5



                                       31

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CRITICAL ACCOUNTING POLICIES
For a more complete understanding of our accounting policies, the unaudited
consolidated financial statements and the related Management's Discussion and
Analysis of Financial Condition and Results of Operations, readers are
encouraged to consider this information together with Note 1 to the unaudited
consolidated financial statements regarding the impact of the COVID-19 pandemic
and Note 5 to the unaudited consolidated financial statements related to the
impairment testing of our goodwill and other intangible assets and with our
discussion of our critical accounting policies under the heading "Management's
Discussion and Analysis of Financial Condition and Results of Operations" in our
2019 10-K.
Acquisitions and Goodwill
We have made and expect to continue to make selective acquisitions. The
evaluation of potential acquisitions is based on various factors, including
specialized know-how, reputation, geographic coverage, competitive position and
service offerings of the target businesses, as well as our experience and
judgment.
Our acquisition strategy is focused on acquiring the expertise of an assembled
workforce in order to continue to build upon the core capabilities of our
various strategic business platforms and agency brands through the expansion of
their geographic reach or their service capabilities to better serve our
clients. Additional key factors we consider include the competitive position and
specialized know-how of the acquisition targets. Accordingly, as is typical in
most service businesses, a substantial portion of the assets we acquire are
intangible assets primarily consisting of the know-how of the personnel, which
is treated as part of goodwill and is not required to be valued separately under
U.S. GAAP. For each acquisition, we undertake a detailed review to identify
other intangible assets that are required to be valued separately. A significant
portion of the identifiable intangible assets acquired is derived from customer
relationships, including the related customer contracts, as well as trade names.
In valuing these identified intangible assets, we typically use an income
approach and consider comparable market participant measurements.
We evaluate goodwill for impairment at least annually at the end of the second
quarter of the year and whenever events or circumstances indicate the carrying
value may not be recoverable. Under FASB ASC Topic 350, Intangibles - Goodwill
and Other, we have the option of either assessing qualitative factors to
determine whether it is more-likely-than-not that the carrying value of our
reporting units exceeds their respective fair value or proceeding directly to
the goodwill impairment test. Although not required, we performed the annual
impairment test and compared the fair value of each of our reporting units to
its respective carrying value, including goodwill. We identified our regional
reporting units as components of our operating segments, which are our five
global agency networks. The regional reporting units of each agency network are
responsible for the agencies in their region. They report to the segment
managers and facilitate the administrative and logistical requirements of our
key client matrix organization structure for delivering services to clients in
their regions. We have concluded that for each of our operating segments, their
regional reporting units have similar economic characteristics and should be
aggregated for purposes of testing goodwill for impairment at the operating
segment level. Our conclusion was based on a detailed analysis of the
aggregation criteria set forth in FASB ASC Topic 280, Segment Reporting, and in
FASB ASC Topic 350. Consistent with our fundamental business strategy, the
agencies within our regional reporting units serve similar clients in similar
industries, and in many cases the same clients. In addition, the agencies within
our regional reporting units have similar economic characteristics. The main
economic components of each agency are employee compensation and related costs
and direct service costs and occupancy and other costs, which include rent and
occupancy costs, technology costs that are generally limited to personal
computers, servers and off-the-shelf software and other overhead expenses.
Finally, the expected benefits of our acquisitions are typically shared by
multiple agencies in various regions as they work together to integrate the
acquired agency into our virtual client network strategy.
Goodwill Impairment Review - Estimates and Assumptions
We use the following valuation methodologies to determine the fair value of our
reporting units: (1) the income approach, which utilizes discounted expected
future cash flows, (2) comparative market participant multiples for EBITDA
(earnings before interest, taxes, depreciation and amortization) and (3) when
available, consideration of recent and similar acquisition transactions.
In applying the income approach, we use estimates to derive the discounted
expected cash flows ("DCF") for each reporting unit that serves as the basis of
our valuation. These estimates and assumptions include revenue growth and
operating margin, EBITDA, tax rates, capital expenditures, weighted average cost
of capital and related discount rates and expected long-term cash flow growth
rates. All of these estimates and assumptions are affected by conditions
specific to our businesses, economic conditions related to the industry we
operate in, as well as conditions in the global economy. The assumptions that
have the most significant effect on our valuations derived using a DCF
methodology are: (1) the expected long-term growth rate of our reporting units'
cash flows and (2) the weighted average cost of capital ("WACC") for each
reporting unit.
At June 30, 2020 we adjusted our assumptions to reflect the economic conditions
in light of the impact on our business related to the COVID-19 pandemic,
including downward adjustment to our revenue and earnings assumptions, reducing
our long-term growth rate and increasing the weighted average cost of capital,
or WACC, for each reporting unit and limiting our estimate of our equity value
to reflect the decline in our share price that occurred during the first half of
2020. In addition the assumptions
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reflected the expected cost reductions from our severance and real estate
facility repositioning actions (see Notes 1 and 10 to the unaudited consolidated
financial statements).
The assumptions used for the long-term growth rate and WACC in our evaluations
as of June 30, 2020 and 2019 were:
                              2020                2019
Long-Term Growth Rate         3.0%                3.5%
WACC                     10.6% - 10.8%       10.1% - 10.6%


Long-term growth rate represents our estimate of the long-term growth rate for
our industry and the markets of the global economy we operate in. For the past
ten years, the average historical revenue growth rate of our reporting units and
the Average Nominal GDP, or NGDP, growth of the countries comprising the major
markets that account for substantially all of our revenue was approximately 4.2%
and 4.3%, respectively. We considered this history when determining the
long-term growth rates used in our annual impairment test at June 30, 2020 and
lowered it to reflect the potential future effects of the unprecedented pandemic
on the global economy, which are not reflected in the 10-year historical
analysis. We believe marketing expenditures over the long term have a high
correlation to NGDP. Based on our historical performance, we also believe that
our long-term growth rate will exceed NGDP growth in the markets we operate in,
which are similar across our reporting units. For our annual test as of June 30,
2020, we used an estimated long-term growth rate of 3.0%.
When performing the annual impairment test as of June 30, 2020 and estimating
the future cash flows of our reporting units, we considered the current
macroeconomic environment, as well as industry and market specific conditions at
mid-year 2020. In the first half of 2020, our revenue declined 11.7%, which
excluded our net disposition activity and the impact from changes in foreign
exchange rates. The COVID-19 pandemic significantly impacted the global economy.
Government actions taken to mitigate the impact of the pandemic negatively
impacted many of our clients' businesses, and in turn, clients have reduced
their demand for our services. In addition, the assumptions reflected the
expected cost reductions from our severance, and real estate facility
repositioning actions (see Notes 1 and 10 to the unaudited consolidated
financial statements).
The WACC is comprised of: (1) a risk-free rate of return, (2) a business risk
index ascribed to us and to companies in our industry comparable to our
reporting units based on a market derived variable that measures the volatility
of the share price of equity securities relative to the volatility of the
overall equity market, (3) an equity risk premium that is based on the rate of
return on equity of publicly traded companies with business characteristics
comparable to our reporting units, and (4) a current after-tax market rate of
return on debt of companies with business characteristics similar to our
reporting units, each weighted by the relative market value percentages of our
equity and debt.
Our five reporting units vary in size with respect to revenue and the amount of
debt allocated to them. These differences drive variations in fair value among
our reporting units. In addition, these differences as well as differences in
book value, including goodwill, cause variations in the amount by which fair
value exceeds book value among the reporting units. The reporting unit goodwill
balances and debt vary by reporting unit primarily because our three legacy
agency networks were acquired at the formation of Omnicom and were accounted for
as a pooling of interests that did not result in any additional debt or goodwill
being recorded. The remaining two agency networks were built through a
combination of internal growth and acquisitions that were accounted for using
the acquisition method and as a result, they have a relatively higher amount of
goodwill and debt.
Goodwill Impairment Review - Conclusion
Based on the results of our impairment test, we concluded that our goodwill at
June 30, 2020 was not impaired, because the fair value of each of our reporting
units was in excess of its respective net book value. For our reporting units
with negative book value, we concluded that the fair value of their total assets
was in excess of book value. The minimum decline in fair value that one of our
reporting units would need to experience in order to fail the goodwill
impairment test was approximately 20%. Notwithstanding our belief that the
assumptions we used for WACC and long-term growth rate in our impairment testing
were reasonable, we performed a sensitivity analysis for each of our reporting
units. The results of this sensitivity analysis on our impairment test as of
June 30, 2020 revealed that if the WACC increased by 1% and/or the long-term
growth rate decreased by 1%, the fair value of each of our reporting units would
continue to be in excess of its respective net book value and would pass the
impairment test.
We will continue to perform our impairment test at the end of the second quarter
of each year unless events or circumstances trigger the need for an interim
impairment test. The estimates used in our goodwill impairment test do not
constitute forecasts or projections of future results of operations, but rather
are estimates and assumptions based on historical results and assessments of
macroeconomic factors affecting our reporting units as of the valuation date. We
believe that our estimates and assumptions are reasonable, but they are subject
to change from period to period. Actual results of operations and other factors
will likely differ from the estimates used in our discounted cash flow
valuation, and it is possible that differences could be significant. A change in
the estimates we use could result in a decline in the estimated fair value of
one or more of our reporting units from the amounts derived as of our latest
valuation and could cause us to fail our goodwill impairment test if the
estimated fair value for the reporting unit is less than the carrying value of
the net assets of the reporting unit, including its goodwill. A large decline in
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estimated fair value of a reporting unit could result in a non-cash impairment
charge and may have an adverse effect on our results of operations and financial
condition.
NEW ACCOUNTING STANDARDS
Notes 1 and 3 to the unaudited consolidated financial statements provide
information regarding new accounting standards.
LIQUIDITY AND CAPITAL RESOURCES
Although we have experienced a decrease in our cash flow from operations, we
have taken numerous proactive steps to strengthen our liquidity and financial
position that are intended to mitigate the impact of the COVID-19 pandemic on
our liquidity. In February 2020, we issued $600 million of the 2.45% Notes. In
March 2020, the net proceeds from the issuance of the 2.45% Notes were used to
redeem the remaining $600 million principal amount of the 2020 Notes. As a
result, we have no notes maturing until May 2022. In April 2020, we issued $600
million of the 4.20% Notes, and we entered into a new $400 million 364 Day
Credit Facility, or 364 Day Credit facility. The 364 Day Credit Facility is in
addition to our existing $2.5 billion Credit Facility, which we extended to
mature in February 2025. We suspended our share repurchase activity in March
2020.
Cash Sources and Requirements
Our primary liquidity sources are our operating cash flow, cash and cash
equivalents and short-term investments. Additional liquidity sources include our
$2.5 billion Credit Facility, expiring on February 14, 2025, the $400 million
364 Day Credit Facility expiring on April 2, 2021, the uncommitted credit lines
aggregating $1.1 billion, and the ability to issue up to $2 billion of
commercial paper and access the capital markets. Our liquidity funds our
non-discretionary cash requirements and our discretionary spending.
Borrowings under our credit facilities may use LIBOR as the benchmark interest
rate. The LIBOR benchmark rate is expected to be phased out after the end of
2021. We do not expect that the discontinuation of the LIBOR rate will have a
material impact on our liquidity or results of operations.
Working capital is our principal non-discretionary funding requirement. In
addition, we have contractual obligations related to our long-term debt
(principal and interest payments), recurring business operations, primarily
related to lease obligations, and contingent purchase price obligations
(earn-outs) from acquisitions. Our principal discretionary cash spending
includes dividend payments to common shareholders, capital expenditures,
strategic acquisitions and repurchases of our common stock. We typically have a
short-term borrowing requirement normally peaking during the second quarter of
the year due to the timing of payments for incentive compensation, income taxes
and contingent purchase price obligations.
Cash and cash equivalents decreased $1.0 billion from December 31, 2019, and
short-term investments decreased $3.6 million from December 31, 2019. During the
first six months of 2020, we used $862.2 million of cash in operating
activities, which included the use for operating capital of $1.6 billion,
primarily related to our typical working capital requirement during the period,
the timing of working capital activity and the reduction in client spending in
the current period, as compared to the prior year period. Our discretionary
spending during the first six months of 2020 was: capital expenditures of $33.6
million; dividends paid to common shareholders of $282.9 million; dividends paid
to shareholders of noncontrolling interests of $35.2 million; repurchases of our
common stock, which we have suspended in March 2020, net of proceeds from stock
option exercises and related tax benefits and common stock sold to our employee
stock purchase plan, of $202.9 million; and acquisition payments, including
payment of contingent purchase price obligations and acquisition of additional
shares of noncontrolling interests, net of cash acquired, of $29.5 million. In
addition, the impact of foreign exchange rate changes reduced cash and cash
equivalents by $126.9 million.
On February 19, 2020, we issued $600 million of the 2.45% Notes. The net
proceeds from the issuance, after deducting the underwriting discount and
offering expenses, were $592.6 million. The 2.45% Notes are senior unsecured
obligations of Omnicom that rank equal in right of payment with all existing and
future unsecured senior indebtedness. On March 23, 2020, the net proceeds from
the issuance were used to redeem the remaining $600 million principal amount of
the 2020 Notes. In connection with the redemption, we recorded a loss on
extinguishment of $7.7 million in interest expense. Following the redemption,
there were no 2020 Notes outstanding.
On April 1, 2020, in response to the potential effects on market liquidity
arising from the COVID-19 pandemic, we issued $600 million of the 4.20% Notes.
The net proceeds from the issuance, after deducting the underwriting discount
and offering expenses, were $592.5 million. The 4.20% Notes are senior unsecured
obligations of Omnicom that rank equal in right of payment with all existing and
future unsecured senior indebtedness. The net proceeds from the issuance will be
used for general corporate purposes, which could include working capital
expenditures, fixed asset expenditures, acquisitions, repayment of commercial
paper and short-term debt, refinancing of other debt, or other capital
transactions.

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Cash Management
Our regional treasury centers in North America, Europe and Asia manage our cash
and liquidity. Each day, operations with excess funds invest those funds with
their regional treasury center. Likewise, operations that require funds borrow
from their regional treasury center. The treasury centers aggregate the net
position which is either invested with or borrowed from third parties. To the
extent that our treasury centers require liquidity, they have the ability to
issue up to a total of $2 billion of U.S. Dollar-denominated commercial paper or
borrow under the Credit Facility or the uncommitted credit lines. This process
enables us to manage our debt more efficiently and utilize our cash more
effectively, as well as manage our risk to foreign exchange rate imbalances. In
countries where we either do not conduct treasury operations or it is not
feasible for one of our treasury centers to fund net borrowing requirements on
an intercompany basis, we arrange for local currency uncommitted credit lines.
We have a policy governing counterparty credit risk with financial institutions
that hold our cash and cash equivalents and we have deposit limits for each
institution. In countries where we conduct treasury operations, generally the
counterparties are either branches or subsidiaries of institutions that are
party to the Credit Facility. These institutions generally have credit ratings
equal to or better than our credit ratings. In countries where we do not conduct
treasury operations, all cash and cash equivalents are held by counterparties
that meet specific minimum credit standards.
At June 30, 2020, our foreign subsidiaries held approximately $1.2 billion of
our total cash and cash equivalents of $3.3 billion. Most of the cash is
available to us, net of any foreign withholding taxes payable upon repatriation
to the United States.
At June 30, 2020, our net debt position, which we define as total debt,
including short-term debt, less cash and cash equivalents and short-term
investments increased $1.6 billion as compared to December 31, 2019. The
increase in net debt primarily resulted from the use of cash of $1.6 billion for
operating capital principally related to our typical working capital
requirements during the period, the timing of working capital activity and the
reduction in client spending due to the COVID-19 pandemic. In addition, the
impact of foreign exchange rate changes reduced cash and cash equivalents by
$126.9 million, as compared to December 31, 2019 and June 30, 2019.
The components of net debt were (in millions):
                                                   June 30, 2020          December 31, 2019         June 30, 2019
Short-term debt                                   $         6.4          $           10.1          $       608.5
Long-term debt, including current portion               5,714.1                   5,134.3                4,925.4
Total debt                                              5,720.5                   5,144.4                5,533.9
Less: Cash and cash equivalents and short-term
investments                                             3,281.0                   4,309.3                2,903.5
Net debt                                          $     2,439.5          $          835.1          $     2,630.4


Net debt is a Non-GAAP liquidity measure. This presentation, together with the
comparable U.S. GAAP liquidity measures, reflects one of the key metrics used by
us to assess our cash management. Non-GAAP liquidity measures should not be
considered in isolation from, or as a substitute for, financial information
presented in compliance with U.S. GAAP. Non-GAAP liquidity measures as reported
by us may not be comparable to similarly titled amounts reported by other
companies.
Debt Instruments and Related Covenants
Omnicom and its wholly owned finance subsidiary, Omnicom Capital Inc., or OCI,
are co-obligors under the senior notes due 2022, 2024 and 2026. These notes are
a joint and several liability of Omnicom and OCI, and Omnicom unconditionally
guarantees OCI's obligations with respect to the notes. OCI provides funding for
our operations by incurring debt and lending the proceeds to our operating
subsidiaries. OCI's assets primarily consist of cash and cash equivalents and
intercompany loans made to our operating subsidiaries, and the related interest
receivable. There are no restrictions on the ability of OCI or Omnicom to obtain
funds from our subsidiaries through dividends, loans or advances. The notes are
senior unsecured obligations that rank equal in right of payment with all
existing and future unsecured senior indebtedness.
Omnicom and OCI have, jointly and severally, fully and unconditionally
guaranteed OFHP's obligations with respect to the Euro notes due 2027 and 2031.
OFHP's assets consist of its investments in several wholly owned finance
companies that function as treasury centers, which provide funding for various
operating companies in Europe, Brazil, Australia and other countries in the
Asia-Pacific region. The finance companies' assets consist of cash and cash
equivalents and intercompany loans that they make or have made to the operating
companies in their respective regions and the related interest receivable. There
are no restrictions on the ability of Omnicom, OCI or OFHP to obtain funds from
their subsidiaries through dividends, loans or advances. The Euro denominated
notes and the related guarantees are senior unsecured obligations that rank
equal in right of payment with all existing and future unsecured senior
indebtedness of OFHP and each of Omnicom and OCI, respectively.

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The Credit Facility and the 364 Day Credit Facility each contain a financial
covenant that requires us to maintain a Leverage Ratio of consolidated
indebtedness to consolidated EBITDA of no more than 3.5 times for the most
recently ended 12-month period (EBITDA is defined as earnings before interest,
taxes, depreciation, amortization and non-cash charges). With respect to the
Credit Facility and the 364 Day Credit Facility, at June 30, 2020, we were in
compliance with this covenant as our Leverage Ratio was 2.9. The Credit Facility
and the 364 Day Credit Facility do not limit our ability to declare or pay
dividends or repurchase our common stock.
At June 30, 2020, our long-term and short-term debt was rated BBB+ and A2 by S&P
and Baa1 and P2 by Moody's. Our access to the commercial paper market and the
cost of these borrowings are affected by market conditions and our credit
ratings. Our long-term debt and Credit Facility do not contain provisions that
require acceleration of cash payments in the event of a downgrade in our credit
ratings.

Credit Markets and Availability of Credit
In light of the uncertainty of future economic conditions, we continue to seek
to take actions available to us to respond to changing economic conditions, and
we will continue to actively manage our discretionary expenditures. We have not
repurchased any of our common stock since March 13, 2020 and we do not plan to
resume our repurchases until we believe economic conditions have begun to
stabilize. We will continue to monitor and manage the level of credit made
available to our clients. We believe that these actions, in addition to the
availability of our $2.5 billion Credit Facility and 364 Day Credit Facility,
are sufficient to fund our near-term working capital needs and our discretionary
spending. For additional information about our credit facilities, see Note 6 to
our consolidated financial statements.
We have typically funded our day-to-day liquidity by issuing commercial paper.
In the quarter ended June 30, 2020, we reduced our commercial paper issuances as
compared to the prior year period primarily as a result of the issuance of the
4.20% Notes in April 2020. In 2019, we issued short-term debt in a private
placement to reduce our commercial paper issuances. This short-term debt was
redeemed in the third quarter of 2019. Additional liquidity sources include our
Credit Facility or the uncommitted credit lines. At June 30, 2020, there were no
outstanding commercial paper issuances or borrowings under the Credit Facility
or the uncommitted credit lines.
Commercial paper activity was (dollars in millions):
                                                       Three Months Ended 

June 30,


                                                      2020                  

2019


Average amount outstanding during the quarter   $       107.7                   $ 246.6
Maximum amount outstanding during the quarter   $       401.2                   $ 666.0
Average days outstanding                                 24.4               

3.0


Weighted average interest rate                           2.08   %           

2.64 %





We expect to continue issuing commercial paper to fund our day-to-day liquidity.
However, disruptions in the credit markets may lead to periods of illiquidity in
the commercial paper market and higher credit spreads. To mitigate any
disruption in the credit markets and to fund our liquidity, we may borrow under
the Credit Facility or the uncommitted credit lines or access the capital
markets if favorable conditions exist. We will continue to monitor closely our
liquidity and conditions in the credit markets. We cannot predict with any
certainty the impact on us of any disruptions in the credit markets. In such
circumstances, we may need to obtain additional financing to fund our day-to-day
working capital requirements. Such additional financing may not be available on
favorable terms, or at all.
CREDIT RISK
We provide advertising, marketing and corporate communications services to
several thousand clients that operate in nearly every sector of the global
economy and we grant credit to qualified clients in the normal course of
business. Due to the diversified nature of our client base, we do not believe
that we are exposed to a concentration of credit risk as our largest client
represented 3.6% of revenue in the first six months of 2020. However, during
periods of economic downturn, the credit profiles of our clients could change.
In the normal course of business, our agencies enter into contractual
commitments with media providers and production companies on behalf of our
clients at levels that can substantially exceed the revenue from our services.
These commitments are included in accounts payable when the services are
delivered by the media providers or production companies. If permitted by local
law and the client agreement, many of our agencies purchase media and production
services for our clients as an agent for a disclosed principal. In addition,
while operating practices vary by country, media type and media vendor, in the
United States and certain foreign markets, many of our agencies' contracts with
media and production providers specify that our agencies are not liable to the
media and production providers under the theory of sequential liability until
and to the extent we have been paid by our client for the media or production
services.
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Where purchases of media and production services are made by our agencies as a
principal or are not subject to the theory of sequential liability, the risk of
a material loss as a result of payment default by our clients could increase
significantly and such a loss could have a material adverse effect on our
business, results of operations and financial position.
In addition, our methods of managing the risk of payment default, including
obtaining credit insurance, requiring payment in advance, mitigating the
potential loss in the marketplace or negotiating with media providers, may be
less available or unavailable during a severe economic downturn.

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