SORIANA ANNOUNCES 5 NEW STORES OPENING

Monterrey, Nuevo León March 30th 2012. Organización Soriana, S.A.B. de C.V. (Soriana) celebrated during March the grand opening of the stores Mercado Express "Vicente Centro" and "Huixtla", located in the cities of Vicente Guerrero, Durango and Huixtla, in the state of Chiapas. As well as the Mercado Soriana stores "Amalucan", "Central Saltillo" and "Casas Grandes" located in the states of Puebla, Coahuila and Chihuahua, respectively.
Furthermore, during the first quarter of the year a total of nine stores were opened, six in Mercado Express format and three in Mercado Soriana format.
Finally, with these new stores is achieved an increase in installed capacity of sales floor area of 19,519 sq. mts, the creation of 650 new permanent jobs and an investment made of $340 million pesos for the construction and start of operations, resulting a total of 567 units in operation nationwide.

1Q new stores locations

Organización Soriana, S.A.B de C.V. is a commercial sector company with 100% Mexican capital founded in 1968. Its stock went public in the

Mexican Stock Exchange since 1987 under the name SORIANA.

Contacts:

Aurelio Adán H. Rodrigo Benet C. Phone. (52-81) 83-29-90-06 (52-81) 83-29-90-00

rodrigojbc@soriana.com

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This press release was issued by Organizacion Soriana SAB de CV and was initially posted at http://publicidad.soriana.com/publicidad/resources/infoFin/2012/2012_30_03_NewStores.pdf . It was distributed, unedited and unaltered, by noodls on 2012-03-30 20:57:25 PM. The issuer is solely responsible for the accuracy of the information contained therein.