SORIANA ANNOUNCES ITS STORE OPENING SORIANA “IXTLAHUACA”

Monterrey, Nuevo León September 29th 2011. Organización Soriana, S.A.B. de C.V. (Soriana) gladly announces the opening of our new store, Soriana Express "Ixtlahuaca" located in the state of Mexico. With the integration of this new unit, the company strengthens its presence in the state, reaching a total of 50 stores under its different store formats.

Soriana Express “Ixtlahuaca” has a sales floor area of 1,425 sq. mts, generating 49 new direct jobs that will be necessary for the operation of the store and an investment made of

$29 million pesos for its construction.

With this new unit, closes the calendar of new stores scheduled for this 3Q2011. As a resume, a total of 19 stores were inaugurated; 1 Hypermarket, 6 Markets, 2 Supermarkets, 9

Express and 1 City Club (membership club)

3Q2011 New Stores per state YTD New Stores per state

Organización Soriana, S.A.B de C.V. is a commercial sector company with 100% Mexican capital founded in 1968. Its stock went public in the

Mexican Stock Exchange since 1987 under the name SORIANA.

Contacts:

Aurelio Adán H. Rodrigo Benet C. Phone. (52-81) 83-29-90-06 (52-81) 83-29-90-00

rodrigojbc@soriana.com