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OSRAM LICHT

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Osram :'s Traxon Elevates the Experience for Fair Attendees and Future Concertgoers with Dynamic Lighting at Tulsa Expo's Oklahoma Stage

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07/15/2019 | 09:02am EDT

Tulsa Expo is home to Oklahoma’s largest fair, with more than 1 million annual attendees

Traxon Technologies, an Osram business and global leader in dynamic lighting solutions, is elevating the experience for audiences at the Oklahoma Stage, located at the Tulsa Fairgrounds. Home to the Tulsa State Fair, the state’s oldest annual fair dating back to 1903, the Tulsa Expo plans to make the Oklahoma Stage a concert destination, and the installation of Traxon’s LED lighting technology is one of the first steps in luring local and big-name artists alike. The Tulsa State Fair will be held from Sept. 26 to Oct. 6, 2019.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190715005094/en/

OSRAM Photos The Oklahoma Stage, located at the Tulsa (Okla.) Fairgrounds, is now illuminated with dynamic lighting from Traxon Technologies. The lighting can be programmed for various events and themes, and is designed to enhance the experience for fair attendees and concertgoers. (Photo: Business Wire)

OSRAM Photos The Oklahoma Stage, located at the Tulsa (Okla.) Fairgrounds, is now illuminated with dynamic lighting from Traxon Technologies. The lighting can be programmed for various events and themes, and is designed to enhance the experience for fair attendees and concertgoers. (Photo: Business Wire)

“The Tulsa Expo has been an annual attraction for millions of Oklahomans and out-of-state visitors for decades, but for many, it’s only a destination during 11 days of the year, for the Tulsa State Fair,” said Amanda Blair, Chief Operating Officer of Expo Square. “We want to make the fairgrounds, and particularly the new Oklahoma Stage, a welcoming and exciting environment for a wide range of events. One of our goals is to draw the attention of major musical artists, and we’re confident that this new dynamic lighting will ramp up the energy and experience of the artists and the crowd.”

To achieve Tulsa Expo’s desired results, Traxon installed its Media Tube HO RGBW Diffused and e:cue’s SYMPL Controls. The LEDs in the Media Tube can be controlled in increments as small as one inch of resolution, or in larger areas, such as per foot of resolution. The e:cue SYMPL control is a modular control system that allows a customer to choose the elements of control needed for the specific project. The main brain of the control system is programmed to allow the customer to select which shows they want at any given time. The new permanent Traxon lighting replaces traditional stage lighting that had to be set up and torn down for each event, increasing efficiency both from an energy consumption and man-power standpoint.

“Today’s concert and event attendees expect a more involved, immersive experience, and a venue’s architecture and lighting can help achieve this,” said David Brooks, Head of Traxon e:cue, North America. “Light cues our emotions, it naturally complements the performance onstage, and makes audiences feel like they are part of the experience, not just watching it. We’re excited to see what the future holds for the new Oklahoma Stage, and the impact our lighting design has on the performers and the audiences.”

The Tulsa Expo was built in 1923, with the Pavilion being added in 1931. The new Oklahoma Stage was added to the site in 2018.

For more information about the products go to www.osram.us/traxon, and for more information about Osram, visit www.osram.us.

ABOUT OSRAM

OSRAM, based in Munich, is a leading global high-tech company with a history dating back more than 110 years. Primarily focused on semiconductor-based technologies, our products are used in highly diverse applications ranging from virtual reality to autonomous driving and from smartphones to networked, intelligent lighting solutions in buildings and cities. OSRAM utilizes the infinite possibilities of light to improve the quality of life for individuals and communities. OSRAM’s innovations will enable people all over the world not only to see better, but also to communicate, travel, work, and live better. As of the end of fiscal year 2018 (September 30), OSRAM had approximately 26,200 employees worldwide. It generated revenue of more than €3.8 billion from continued operations in fiscal year 2018. The company is listed on the stock exchanges in Frankfurt and Munich (ISIN: DE000LED4000; WKN: LED400; trading symbol: OSR). Additional information can be found at www.osram.com.

ABOUT OSRAM SYLVANIA

OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America. As a leader in lighting solutions and services specializing in innovative design and energy-saving technology, the company sells products under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA. The portfolio ranges from high-tech applications based on semiconductor technology, such as infrared or laser lighting, to smart and connected lighting solutions in buildings and cities. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Wilmington, Massachusetts. For more information, visit www.osram.us or follow us on Facebook and Twitter.

OSRAM is a registered trademark of OSRAM GmbH.

ENCELIUM is a registered trademark of OSRAM SYLVANIA Inc.

All other trademarks are those of their respective owners.


© Business Wire 2019
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Financials (EUR)
Sales 2019 3 481 M
EBIT 2019 -40,0 M
Net income 2019 -180 M
Debt 2019 310 M
Yield 2019 3,17%
P/E ratio 2019 -18,4x
P/E ratio 2020 37,7x
EV / Sales2019 1,04x
EV / Sales2020 0,99x
Capitalization 3 306 M
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Average target price 38,83  €
Last Close Price 35,04  €
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Olaf Berlien Chief Executive Officer
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Ingo Bank Chief Financial Officer
Stefan Horst Michael Kampmann Chief Technology Officer
Christine Bortenlänger Independent Member-Supervisory Board
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