Outfront Media Inc. has launched a augmented reality DOOH Valentine's Day campaign across the U.S. Customers can scan QR codes on smaller DOOH assets or visit a URL on larger displays and access an augmented reality filter in Instagram stories. From there, they can scan the display with a heart QR code to see a special Valentine's Day message, according to a press release.

After seeing the messages, they can then tag friends in the message and post their story to the "Share Love" tag. Outfront will repost the stories to give the campaign extra reach.

“We are continually testing and discovering the possibilities of connecting out of home with mobile through the integration of emerging technologies," Jason Kuperman, chief product experience officer at Outfront, said in the release. "This is a fun way to utilize our screens to create a social experience using QR codes and AR filters on the Instagram platform and engage audiences."

Users who cannot access Outfront displays can also try out the filter by visiting Outfront's website.

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