Pearson : PDMR Shareholding

Pearson plc - (the "Company")

Notification of PDMR Interests

Long-Term Incentive Plan ("LTIP") - 2019 Release

In 2001, the Company established the Pearson Long-Term Incentive Plan (the "LTIP"). Its purpose is to link management's long-term reward with Pearson's financial performance and returns to shareholders.

The following table sets out the number of shares released to Persons Discharging Managerial Responsibility (PDMR) on 2 September 2019 and notified to the Company on 4 September 2019. The LTIP rules require that sufficient shares are sold to discharge the tax liability arising on the shares released. The shares set out in the fourth column below were sold on 2 September 2019 at the price shown, with the number of American Depositary Receipts (ADRs) set out in the sixth column below being allotted to and retained by the PDMR towards meeting their shareholding guideline.

Name of	Title	Shares	Shares sold	Sale price	Shares /
	to discharge	ADRs
PDMR		Released	per share (£)
	tax liabilities	Retained
Kevin	President,
North	55,561	21,864	£8.39	33,697
Capitani
America

The following notifications, made in accordance with the requirements of the EU Market Abuse Regulation, give further detail.

Notification and public disclosure of transactions by persons discharging managerial

responsibilities and persons closely associated with them

1 Details of the person discharging managerial responsibilities/person closely associated

a)	Name	Kevin Capitani
2	Reason for the notification
a)	Position/status	President, North America
b)	Initial	Initial notification
	notification
	/Amendment

3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)	Name	Pearson plc
b)	LEI	2138004JBXWWJKIURC57

4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)	Description of	Ordinary shares of 25 pence each in Pearson	American Depositary
	the financial	plc		Receipts (ADRs) in Pearson
	instrument, type			plc
	of instrument	ISIN: GB0006776081		(each ADR represents one
	Identification			ordinary share of 25 pence in
	code			Pearson plc)
				ISIN: US7050151056
b)	Nature of the	Allotment of Ordinary	Sale of shares to	Allotment of remaining
	transaction	Shares following release	cover tax liabilities	shares to ADRs following
		of Long-Term incentive		release of Long-Term
		Plan award		Incentive Plan award
c)	Price(s) and	Volume: 55,561	Volume: 21,864	Volume: 33,697
	volume(s)	Price : n/a	Price: £8.39 per	Price: n/a
			share
			Aggregated price:
			£183,439
d)	Aggregated	Aggregated volume: see 4 (c) above
	information	Aggregated price: see 4 (c) above

• Aggregated volume
• Price

e)	Date of the	2 September 2019
	transaction
f)	Place of the	London Stock Exchange (XLON)	New York Stock Exchange
	transaction		(NYSE)