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MarketScreener Homepage  >  Equities  >  Tokyo  >  Pioneer Corp    6773   JP3780200006


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Pioneer : showcases smartphone-ready digital media receiver at CES 2019

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01/12/2019 | 06:49am EDT

Pioneer Electronics (USA) introduced the SPH-10BT, a single-DIN in-dash digital media receiver designed for seamless connectivity and in-vehicle entertainment. With direct access buttons to initiate specific functions or commands, synchronised illumination and compatibility with Pioneer Smart Sync, the SPH-10BT represents Pioneers continued efforts to integrate the power and features of the smartphone into automotive aftermarket products.

The SPH-10BT also includes a built-in, rotatable smartphone cradle, a first for Pioneer, designed to provide a secure mounting solution and fully integrates the smartphone with the in-dash receiver. Once placed in this cradle, the users smartphone becomes visually combined with the SPH-10BT, revolutionising the user experience.

Pioneer Smart Sync transforms compatible iPhone or Android smartphones into a high-resolution LCD in-dash display for Pioneer Smart Sync driving functions when paired with select Bluetooth-enabled Pioneer audio and digital media receivers, including the SPH-10BT. This powerful combination provides both a larger display for the user interface and touch control for simpler and more intuitive control of the in-dash receiver.

The single-DIN chassis size is almost universal, with the ability to be installed in both older and newer vehicles. However, given its compact size, a single-DIN receiver often lacks a large touchscreen or the ability to integrate well with the smartphone, said Ted Cardenas, vice president of marketing for Pioneer Electronics (USA). The SPH-10BT offers a very unique solution by integrating the smartphone both electronically and physically.

The SPH-10BT is also compatible with Pioneers ND-PS1 rear parking sensors. When connected with the sensors installed in the rear vehicle bumper, the SPH-10BT provides audible object warnings and visual indicators on both the in-dash receiver and the Pioneer Smart Sync app.

Key features


Integrated smartphone cradle

Anti-theft detachable panel

Six hard-key buttons providing access to favorite functions:

Source Change to switch between music sources

Voice Control for quick and easy commands while driving

Navigation for direct access to your favorite navigation apps

Messages one-touch access to read out incoming messages

Phone Book to make and receive calls via Bluetooth

Pioneer Smart Sync launch and navigate back to the app

Customizable UI Personalize the look and feel of the receiver to match your mood

MIXTRAX Keep the party going with a non-stop mix of your music library complete with DJ-inspired effects and club-style illumination


Bluetooth Compatibility Built-in Bluetooth wireless connectivity for convenient hands-free calling and music streaming with compatible Bluetooth enabled devices.

HFP 1.6 with Wideband Speech Hands Free Profile (HFP) 1.6 produces significantly better sound quality for wireless conversations by increasing the frequency bandwidth dedicated to voice calling (now 50Hz - 7kHz) and doubling the sampling frequency (now 16kHz). The result is clearer and more distinct sound for both the user and the call recipient.

Music Library Browsing over Bluetooth (AVRCP 1.5) Users can search album content over the Bluetooth wireless connection. iPhone owners can search through their playlists, artists, songs, and genres over Bluetooth. For Android smartphones enabled with Media Transfer Protocol (MTP), users can browse through folders containing media through folder type and browse in media content folders. The smartphone device must be compatible with AVRCP 1.4 profile or newer to access Bluetooth Audio Browsing.

USB Connectivity

Quick charge for Android

Rear-parking sensor input For use with Pioneers optional ND-PS1 rear parking sensors


FLAC - Enjoy lossless digital audio files in your vehicle with playback output at CD quality, without the need to convert.

31-Band EQ when used with the Pioneer Smart Sync app, 13-Band EQ when used without a smartphone.

The SPH-10BT will be available in February globally with a suggested price of $150.

(c) 2019 Muscat Media Group Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

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Financials (JPY)
Sales 2019 344 B
EBIT 2019 -
Net income 2019 -14 470 M
Debt 2019 -
Yield 2019 -
P/E ratio 2019 -
P/E ratio 2020
Capi. / Sales 2019 0,36x
Capi. / Sales 2020 0,35x
Capitalization 125 B
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Technical analysis trends PIONEER CORP
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus HOLD
Number of Analysts 1
Average target price 90,0  JPY
Spread / Average Target 38%
EPS Revisions
Koichi Moriya President, CEO & Representative Director
Susumu Kotani Chairman
Kunio Kawashiri Director, Manager-Finance & Accounting
Mitsumasa Kato Executive Officer & Senior Manager-Technology
Masahiro Tanizeki Independent Director
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