Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

MarketScreener Homepage  >  Equities  >  Nyse  >  Pitney Bowes Inc.    PBI

PITNEY BOWES INC. (PBI)
My previous session
Most popular
  Report  
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsOfficial PublicationsSector newsTweets

Pitney Bowes Inc. : Stamford Symphony Adds QR Codes to its Repertoire

share with twitter share with LinkedIn share with facebook
share via e-mail
0
11/02/2011 | 05:05pm CET

Contradicting typical protocol of an evening at the symphony, patrons attending Saturday evening's performance on November 12 at the Stamford Symphony will be asked to turn their smartphones on.

At the beginning of the concert, Murray Martin, Chairman, President and CEO of Pitney Bowes Inc. (NYSE: PBI), will take to the stage to introduce the latest enhancement to the Symphony's communications strategy, the QR (Quick Response) code, a move the organization is making to keep pace with changing preferences of current and potential patrons.

It will be the first-time concertgoers see the black-and-white square appear on Symphony programs, which Martin will describe as yet another way to access the Symphony's messaging from users' mobile devices. The invitation to debut Pitney Bowes's newly unveiled pbSmart Codes to the audience comes from Stamford Symphony CEO Barbara Soroca who believes the time is right to explore new avenues, and new communications technology, to attract fresh faces to the Symphony.

"Mobile communication is no longer the future, it is now," said Soroca. "In this age of continuous communications, the symphony world must utilize mobile QR codes to interact with our audience. Our intention is to design offers and provide insights to enhance the Stamford Symphony experience and, ultimately, appeal to the younger audience in the community." Soroca continued, "We jumped at the opportunity to work with Pitney Bowes, to tap into their area of expertise, and explore the most effective ways of using QR codes to draw new people in to the wonders of classical music."

QR codes now accompany summaries of each performance of the 2011-12 season, and are included in all advertisements, direct mail campaigns, and posters in the theater entrance. By scanning the QR code, patrons can view video interviews with Maestro Eckart Preu, be automatically directed to the Symphony's website and get immediate access to purchase tickets for an upcoming concert.

"We are honored that the Stamford Symphony has invited us into their home, not just for tonight to introduce this new feature, but also into their day-to-day business plan," said Murray Martin. "We are excited about the impact pbSmartCodes will have on businesses. We look forward to working with the Symphony to communicate their messages in new ways and expand interest in their remarkable programs."

pbSmart? Codes enable businesses, including cultural organizations such as the Stamford Symphony, to attract and interact with potential customers in ways never thought possible before, using QR codes on physical marketing materials like posters and tickets.

Since customers access the information via a mobile, or "mobi-page," businesses can update or alter promotions digitally without changing marketing collateral, allowing businesses to remain dynamic and flexible. The product also includes a feature to capture emails for future campaigns, and provides analytics to know if their campaign is effective and to measure ROI.

About the Stamford Symphony:

Incorporated in 1965, the Stamford Symphony has built a reputation for providing audiences with diverse artistic and educational programs with a sole mission in mind -- to build a lifelong appreciation and enjoyment of classical music. Under the direction of the innovative Maestro Eckart Preu, the Stamford Symphony reaches over 18,000 people annually through multiple concerts and educational programs. The Symphony reaches over 8,000 students annually through its Advance the Arts program, the Composer Project program, and The American Experience - Concert for Students. Additionally, the Symphony distributes complimentary concert tickets to non-profit organizations, community groups and schools in support of its goal of bringing classical music to all of Fairfield County. www.stamfordsymphony.org

About Pitney Bowes:

Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.4 billion company and employs 30,000 worldwide. Pitney Bowes: Every connection is a new opportunity?. www.pb.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50053876&lang=en

Media:
Pitney Bowes Inc.
Barbara Hannan, 203-351-7467
Manager, External Communications
barbara.hannan@pb.com
or
Stamford Symphony
Gina Ely, 203-325-1407, x14
Director, Marketing & Communications
gely@stamfordsymphony.org


© Business Wire 2011
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on PITNEY BOWES INC.
12/05PITNEY BOWES : Named a Leader in Location Intelligence Platforms by Independent ..
BU
12/04PITNEY BOWES : Named a Most Effectively Managed Company by The Drucker Institute..
BU
11/19PITNEY BOWES : CORRECTING and REPLACING Tacit Knowledge, a Pitney Bowes Company,..
BU
11/19PITNEY BOWES INC. : Ex-dividend day for
FA
11/17PITNEY BOWES : Freshworks and Pitney Bowes Bring AI-powered Self-Service to the ..
AQ
11/16RCG GLOBAL SERVICES : Pitney Bowes and TAG Announce Financial Services Hackathon..
PR
11/16PITNEY BOWES : Freshworks and Pitney Bowes Bring AI-powered Self-Service to the ..
AQ
11/09PITNEY BOWES : Declares Common, Preference and Preferred Stock Dividends
BU
11/05PITNEY BOWES INC /DE/ : Management's Discussion and Analysis of Financial Condit..
AQ
11/01PITNEY BOWES : 3Q Earnings Snapshot
AQ
More news
News from SeekingAlpha
12/04Movado and China XD Plastics consumer gainers; Orchids Paper Products and Pit.. 
11/30Screening For Stocks That Undergo Confirmed Personality Changes 
11/22ClearBridge Small Cap Value Strategy Portfolio Manager Commentary Q3 2018 
11/09Pitney Bowes declares $0.1875 dividend 
11/05It's Time To Buy Microsoft - Cramer's Lightning Round (11/2/18) 
Financials ($)
Sales 2018 3 529 M
EBIT 2018 424 M
Net income 2018 244 M
Debt 2018 -
Yield 2018 10,6%
P/E ratio 2018 5,41
P/E ratio 2019 6,00
Capi. / Sales 2018 0,38x
Capi. / Sales 2019 0,37x
Capitalization 1 330 M
Chart PITNEY BOWES INC.
Duration : Period :
Pitney Bowes Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends PITNEY BOWES INC.
Short TermMid-TermLong Term
TrendsNeutralNeutralBearish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 6
Average target price 11,3 $
Spread / Average Target 60%
EPS Revisions
Managers
NameTitle
Marc Bradley Lautenbach President, Chief Executive Officer & Director
Michael Isor Roth Non-Executive Chairman
Stanley J. Sutula Chief Financial Officer & Executive Vice President
Joseph Schmitt Chief Information Officer & Vice President
Eduardo R. Menascé Independent Director
Sector and Competitors
1st jan.Capitalization (M$)
PITNEY BOWES INC.-36.58%1 330
CANON INC-25.39%37 494
FUJIFILM HOLDINGS CORP-4.25%20 564
SEIKO EPSON CORPORATION-37.39%5 929
KONICA MINOLTA INC-6.41%4 618
BROTHER INDUSTRIES LTD-37.95%4 083