College football season is right around the corner and the Principal
Financial Group® is kicking off a new partnership with the
Big Ten Conference. The Principal® announces it is an
official partner of the Big Ten Conference through the 2014 season.
"Partnering with a premier collegiate conference is an exciting
opportunity for The Principal to connect with one of the largest, most
passionate and loyal fan bases in the country," said Mary O'Keefe,
senior vice president and chief marketing officer, The Principal.
The Principal will have a presence at both the Big Ten Championships in
football and basketball, as well as select Olympic sports at the
collegiate level. In addition, its digital footprint will expand through
the Big Ten Digital Network of sites and a new Big Ten-themed microsite
Beginning today and throughout the 2012 Big Ten football season, fans
can register to win a trip for two to the Big Ten Football Championship
The grand prize winner will receive two tickets to the championship
game, a round trip flight, hotel stay for two nights and an exclusive
Big Ten gift bag. The Big Ten Football Championship takes place in
Indianapolis, Ind. at Lucas Stadium on December 1, 2012.
For complete details on Principal Financial Group and the Big Ten
Conference partnership visit https://Big10.Principal.com.
For more news and insights from The Principal, connect with us on
Twitter at http://twitter.com/ThePrincipal.
About the Principal Financial Group
The Principal Financial
Group® (The Principal®)1 is a global
investment management leader including retirement services, insurance
solutions and asset management. The Principal offers businesses,
individuals and institutional clients a wide range of financial products
and services, including retirement, asset management and insurance
through its diverse family of financial services companies. Founded in
1879 and a member of the FORTUNE 500®, the Principal
Financial Group has $367.1 billion in assets under management2 and
serves some 18.2 million customers worldwide from offices in Asia,
Australia, Europe, Latin America and the United States. Principal
Financial Group, Inc. is traded on the New York Stock Exchange under the
ticker symbol PFG. For more information, visit www.principal.com.
About the Big Ten Conference
The Big Ten Conference is an
association of world-class universities whose member institutions share
a common mission of research, graduate, professional and undergraduate
teaching and public service. Founded in 1896, the Big Ten has sustained
a comprehensive set of shared practices and policies that enforce the
priority of academics in student-athletes' lives and emphasize the
values of integrity, fairness and competitiveness. The broad-based
athletic programs of the 12 Big Ten institutions sponsor 298 teams
competing for championships in 25 official conference sports, 12 for men
and 13 for women. Big Ten universities provide in excess of $136 million
in athletic scholarship aid to nearly 10,000 men and women
student-athletes, the most of any conference. For more information,
1 "The Principal Financial Group" and "The Principal" are
registered service marks of Principal Financial Services, Inc., a member
of the Principal Financial Group.
2 As of June 30, 2012.
Principal Financial Group