By Maitane Sardon
Procter & Gamble Co.'s (PG) feminine-products maker Always has partnered with actress and activist Sophia Bush, National Geographic and food bank Feeding America to raise awareness about period poverty and provide U.S. students with period-protection products, the company said Wednesday.
The P&G brand said the initiative comes as a recent poll it conducted revealed 1 in 5 girls in the U.S. have missed school due to the lack of menstrual-care products.
"While we usually associate period poverty--the lack of access of period products due to economic factors--with girls in other countries, it's not just someone else's problem, it is happening closer to home than many people may think," Always said.
"The idea that so many girls in the U.S., including in my own city of Los Angeles, are having to sacrifice parts of their education because they don't have access to period products breaks my heart," Ms. Bush said.
The company, which last year donated 20 million period products to girls in U.S schools, said it will deliver millions of free products, such as tampons and pads, during back-to-school season via Feeding America, a network of food banks.
To further raise awareness of the impact period poverty has on girls' education, Always said it has also partnered with National Geographic to share girls' first-hand experiences with period poverty.
"We're proud to continue our mission to keep more girls in school by providing them with the period products they need, and to raise awareness of this important issue," said Hesham Tohamy, vice president of Feminine Care at Procter & Gamble.
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