Puffs announced their commitment to spread goodwill and cheer by honoring educators during Teacher Appreciation Week.
Kicking off on Monday, May 4, 2020, Nate Berkus will post a tribute to their child's favorite teacher via a poem crafted by Puffs. Following, consumers are encouraged to join in and pass the love to an educator of their choosing, creating a groundswell of celebration and appreciation for educators throughout the week. Puffs will extend the celebration through a $500,000 donation to national non-profit, AdoptAClassroom.org, helping teachers get the funding they need to purchase supplies and educational tools without teachers spending their own money.
Puffs will share a templated poem for consumers to input the name of the teacher they want to celebrate, the subjects they studied with that teacher, and more, creating a personalized tribute to their child's favorite educator. Puffs will repost and share the shout outs across their social channels. The social media movement aims to celebrate teachers and all of the hard work they do on a daily basis and gives nod to the extra compassion and kindness they have displayed during current times, making us all feel more comfortable, even when we are learning from home.
'We want to celebrate the teachers going above and beyond during this time, as well as their unwavering commitment to our kids,' said Eric Breissinger, Vice President, North America Family Care, 'We are committed to helping make sure that our teachers are being supported so they can continue to keep our children at ease and engaged.'
'Now more than ever, teachers are working hard to provide a sense of normalcy for their students,' said Ann Pifer, AdoptAClassroom.org Executive Director. 'Puffs' donation will allow us to help teachers continue to ensure that their students have what they need, whether or not they are in the classroom, to learn and succeed.'
Beginning May 4, head to @PuffsTissues on Instagram and @Puffs on Twitter and Facebook to join in and celebrate teachers across the country with #PuffsLovesTeachers.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide.
We are a national, award-winning nonprofit that provides the most flexible and accountable funding for K-12 teachers and schools throughout the U.S. Our proprietary, easy-to-use education fundraising platform helps teachers, principals, and administrators give every child the tools they deserve to succeed in school. Since 1998, we have raised $39 million and supported 5.4 million students. As a 501(3) organization, we hold a 4-star rating from Charity Navigator and a platinum rating of transparency from Guidestar.