PUMA : BALMAIN & CARA DELEVINGNE UNVEIL THEIR FIRST-EVER...

Olivier Rousteing emphasizes that this is not just another fashion collaboration. 'Cara is a good friend, and this is the fruit of a shared vision,' notes the designer. 'Everyone involved-PUMA, Balmain, Cara and me-was determined to create something timeless. Above all, we knew that our message needed to be a strong one, reflecting exactly who we are and what we believe in.'

'I've seldom seen collaborations progress so smoothly,' notes Balmain's CEO Massimo Piombini. 'From the beginning, it was obvious that all involved-PUMA, Balmain, Olivier and Cara-shared the same goals and values. We are excited to invite PUMA's unique vision into our flagships and we very pleased that Olivier's creations will soon be available to many more members of the Balmain Army, as this collection enters PUMA's own boutiques.'

'Working with one of our longest standing and iconic partners, Cara Delevingne, and marrying her vision with that of BALMAIN, such an iconic fashion label, was a huge achievement.' said Bjoern Gulden, CEO of PUMA. 'To be able to mix PUMA's sport heritage with Balmain's historic couture legacy really took this collection to the next level. We look forward to continuing a partnership with both Cara and Balmain in the future.'

'PUMA has always represented team work and empowerment so the idea of doing a partnership with Olivier seemed very fitting,' said Cara Delevingne. 'Balmain has a similar brave fierceness to their brand as PUMA does and it really excited me to think of what we could all do together. I'm really proud of what this collaboration has resulted in.'

To highlight the collaboration, a powerful, boxing-inspired, interactive campaign, shot by Brianna Capozzi with Creative Direction by Philippa Price, will focus on both the BALMAIN- and PUMA-produced designs. Starring Delevingne, the video and photos will premiere in October 2019. The collection will launch on November 21st.