Puma : and need for speed create hi octn sneaker

Underground races, police chases, customized rides and authentic urban car culture have made Need for Speed one of the best-selling video game franchises of all time. Bringing PUMA's expertise in motorsport-inspired fashion to the electronic streets, the Hi OCTN x NFS will appear in the highly anticipated Need for Speed Heat, allowing in-game characters to wear the virtual version of the real-world sneaker.

'Forever Faster is not just the motto of our brand. It is also the attitude and passion of the partner we are aiming to collaborate with,' explains Teamhead Marketing Motorsport at PUMA Anja Egger. 'What better way of highlighting this, than creating a product together with Need for Speed, one of the best known video game franchises of all time, which exudes passion for racing and drifting.'